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A large number of business owners find that there comes a time when they need to change their website. It can happen for any number of reasons. Suddenly your name or your business model changes. Maybe a better domain comes up. Or maybe you discover that there is a better way to present yourself online with a new URL and a new layout. Before you start with a web design company, create that new website and start new internet marketing and SEO efforts from scratch, you should be considering 301 redirects. Your local SEO company can help you do that and any SEO company worth dealing with will tell you that a website transition strategy needs to include 301 redirects.