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Web 3.0 = Good for Business

Presented at Web 3.0 Asia at Hong Kong Cyberport. Insights on the evolution of Internet communications, why video is crucial and the qualities of effective internet marketing.

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Web 3.0 = Good for Business

  1. 1. Web 3.0 = Good 4 Biz <ul><li>Hong Kong Cyberport </li></ul><ul><li>November 16, 2010 </li></ul>Jon Leland President & Creative Director, ComBridges.com Dean, NewMarU.com [email_address]
  2. 2. Spanning the Grand Canyon Gap Between People & Technology
  3. 3. Web 3.0 <ul><li>Social Participatory Culture </li></ul><ul><li>Mobile A Whole New Net </li></ul><ul><li>Cloud Beyond the Web </li></ul><ul><li>Pull Value/Relationship/ Engagement </li></ul>
  4. 4. Web 3.0 Web 2.0 or less New Paradigms Communication Technology Knowledge Data Participation Consumption Relationship Transaction
  5. 5. Relationships = Conversations
  6. 6. Social = Long Tail + Engagement <ul><li>Niches vs “Hits” </li></ul><ul><li>MICROCASTING: </li></ul><ul><ul><li>Blogs, EBooks & Webinars </li></ul></ul><ul><ul><li>Facebook Pages </li></ul></ul><ul><ul><li>YouTube Channels </li></ul></ul>Image via BestRank.com
  7. 7. Good 4 Biz = Niche-Defining Leadership <ul><li>Leading with Value </li></ul><ul><li>“ Authority” & SEO </li></ul><ul><li>Indespensible “Linchpins” </li></ul>
  8. 8. Good 4 Biz = Valuable + Empathetic <ul><li>“It’s Got to Be Snappy” </li></ul><ul><li>Distributed via Multiple “Channels” </li></ul>
  9. 9. Good 4 Biz = Video Relationship Building <ul><li>Virtually Face-to-Face </li></ul><ul><li>Authenticity: Be Yourself </li></ul>
  10. 10. d <ul><li>Courses begin January, 2011 </li></ul><ul><li>Special “Founding Member” Offer </li></ul><ul><li>Vibrant Virtual Community </li></ul><ul><li>http://www.NewMarU.com </li></ul>

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