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Many of you may have already seen this update a few days ago, but Facebook just rolled out the beta version of the new Facebook Insights for Pages.
Aside from the aesthetic changes, there are several important new data points now available (including an explanation for the ominous “Are Talking About This”). Unfortunately, the new data can only be accessed back to July 19 of this year and in 35 day segments.
There are also several new Insights APIs available that we’ll be investigating over the next few days. Basically, there will be even more data available than is provided in the dashboard. Keep in mind, we are still in the early stages of understanding how Facebook is determining these numbers.
Read more: http://onlyfacebook.com/2011/10/facebook-insights-major-update-released/