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9 Things to Make your Blog Post more User (and SEO) Friendly

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Content strategy is all the rage. But publishing content simply for the sake of publishing can leave your content buried in the more than 2 million articles published online every day. Use these tips to construct your blog content for easy user consumption on the web and, in doing so, provide search engines key signals to improve the ranking of your content. It's a win - win.

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9 Things to Make your Blog Post more User (and SEO) Friendly

  1. 1. 9 things to make your blog post more user (and SEO) friendly Jon Clark
  2. 2. 2 | MOVINGTRAFFICMEDIA.COM Who is this guy? Jon Clark Digital Marketer since 2005 Managing Partner, Moving Traffic Media
  3. 3. 3 | MOVINGTRAFFICMEDIA.COM Got questions? Ask ‘em here @jonleeclark I’ll answer after the session
  4. 4. 4 | MOVINGTRAFFICMEDIA.COM I have a confession to make
  5. 5. 5 | MOVINGTRAFFICMEDIA.COM I’m not a writer
  6. 6. 6 | MOVINGTRAFFICMEDIA.COM
  7. 7. Getting published is the ‘easy’ part 7 | MOVINGTRAFFICMEDIA.COM
  8. 8. 8 | MOVINGTRAFFICMEDIA.COM 4 million
  9. 9. 9 | MOVINGTRAFFICMEDIA.COM 2.6 seconds
  10. 10. Before you click “publish” 10 | MOVINGTRAFFICMEDIA.COM
  11. 11. There are still (many) things you can do 11 | MOVINGTRAFFICMEDIA.COM
  12. 12. Doing the little things can make your readers engage 12 | MOVINGTRAFFICMEDIA.COM
  13. 13. Doing the little things can make your readers share 13 | MOVINGTRAFFICMEDIA.COM
  14. 14. Doing the little things can make your readers come back 14 | MOVINGTRAFFICMEDIA.COM
  15. 15. Doing the little things can help Google rank you 15 | MOVINGTRAFFICMEDIA.COM
  16. 16. Most importantly, it takes less time than you think 16 | MOVINGTRAFFICMEDIA.COM
  17. 17. 17 | MOVINGTRAFFICMEDIA.COM Here we go:
  18. 18. 18 | MOVINGTRAFFICMEDIA.COM 1.Remove the distractions
  19. 19. Distraction-free writing mode 19 | MOVINGTRAFFICMEDIA.COM
  20. 20. Distraction-free writing mode 20 | MOVINGTRAFFICMEDIA.COM
  21. 21. freedom.to 21 | MOVINGTRAFFICMEDIA.COM
  22. 22. coffitivity.com 22 | MOVINGTRAFFICMEDIA.COM
  23. 23. 23 | MOVINGTRAFFICMEDIA.COM 2. Optimize your post titles
  24. 24. coschedule.com/headline-analyzer 24 | MOVINGTRAFFICMEDIA.COM
  25. 25. www.aminstitute.com/headline/ 25 | MOVINGTRAFFICMEDIA.COM
  26. 26. 26 | MOVINGTRAFFICMEDIA.COM 3. Use a great editor to simplify
  27. 27. www.hemingwayapp.com 27 | MOVINGTRAFFICMEDIA.COM
  28. 28. 28 | MOVINGTRAFFICMEDIA.COM 4. Proofread / spellcheck
  29. 29. No, really. Proofread. 29 | MOVINGTRAFFICMEDIA.COM
  30. 30. www.grammarly.com 30 | MOVINGTRAFFICMEDIA.COM
  31. 31. 31 | MOVINGTRAFFICMEDIA.COM 5. Make it scannable
  32. 32. 32 | MOVINGTRAFFICMEDIA.COM No more than 4-5 lines/paragraph
  33. 33. 33 | MOVINGTRAFFICMEDIA.COM Use numbered and ordered lists
  34. 34. 34 | MOVINGTRAFFICMEDIA.COM 2-5 paragraphs between headings
  35. 35. 35 | MOVINGTRAFFICMEDIA.COM Use REAL headings: <h1></h1>, <h2></h2>, etc.
  36. 36. Not this 36 | MOVINGTRAFFICMEDIA.COM
  37. 37. This is a nightmare 37 | MOVINGTRAFFICMEDIA.COM The capital and largest city in France, Paris is situated on the river Seine, at the heart of the Île-de-France region in the north. With very few high-rise buildings, the quartiers making up the center of the city resemble a group of villages. The typical western European climate means that summer days are usually warm and pleasant with a fair amount of sunshine, though most agree that Paris is captivating at any time of year. This is a city with perhaps more familiar landmarks than any other in the world. It goes without saying that the dual spires of Notre Dame or the Eiffel Tower spring into view unexpectedly as residents and travelers navigate a street corner. There is no better way to appreciate a breathtaking 360-degree view of the city’s winding streets from above than from the Eiffel Tower, preferably at nightfall. With street names such as square Charles Dickens, avenue Marcel Proust, and rue Balzac, it is clear that literature is at the heart of Paris and is very important to its residents. The city is filled with quirky and atmospheric bookshops such as Shakespeare and Co., which run literary events throughout the year. The bouqiniste stalls lining the banks of the Seine sell secondhand and rare books, magazines, and postcards, and browsing and bartering for these is a part of Parisian life. Literature lovers can tip their hats to Oscar Wilde and other departed writers at the city’s famous cemeteries. Cimetière du Père-Lachaise is one of the most fascinating of these, with maps directing visitors to Wilde’s lipstick-covered tomb and those of other legendary Paris residents, such as Édith Piaf and Jim Morrison.
  38. 38. This is much better for your users ... 38 | MOVINGTRAFFICMEDIA.COM Everything You Wanted to Know About Living in Paris, France The capital and largest city in France, Paris is situated on the river Seine, at the heart of the Île-de-France region in the north. With very few high-rise buildings, the quartiers making up the center of the city resemble a group of villages. The typical western European climate means that summer days are usually warm and pleasant with a fair amount of sunshine, though most agree that Paris is captivating at any time of year. What to Do and See in Paris? This is a city with perhaps more familiar landmarks than any other in the world. It goes without saying that the dual spires of Notre Dame or the Eiffel Tower spring into view unexpectedly as residents and travelers navigate a street corner. There is no better way to appreciate a breathtaking 360-degree view of the city’s winding streets from above than from the Eiffel Tower, preferably at nightfall. Bookshops With street names such as square Charles Dickens, avenue Marcel Proust, and rue Balzac, it is clear that literature is at the heart of Paris and is very important to its residents. The city is filled with quirky and atmospheric bookshops such as Shakespeare and Co., which run literary events throughout the year. The bouqiniste stalls lining the banks of the Seine sell: ● secondhand and rare books ● magazines ● postcards Browsing and bartering for these is a part of Parisian life. Literature lovers can tip their hats to Oscar Wilde and other departed writers at the city’s famous cemeteries. Cimetière du Père-Lachaise is one of the most fascinating of these, with maps directing visitors to Wilde’s lipstick-covered tomb and those of other legendary Paris residents, such as Édith Piaf and Jim Morrison.
  39. 39. … and much better for SEO 39 | MOVINGTRAFFICMEDIA.COM
  40. 40. 40 | MOVINGTRAFFICMEDIA.COM 6. Optimize Images
  41. 41. 41 | MOVINGTRAFFICMEDIA.COM Don’t use stock photos
  42. 42. 42 | MOVINGTRAFFICMEDIA.COM Who works like this?
  43. 43. 43 | MOVINGTRAFFICMEDIA.COM Make all of your images the same width
  44. 44. On a Mac: Preview > Tools > Adjust Size 44 | MOVINGTRAFFICMEDIA.COM
  45. 45. 45 | MOVINGTRAFFICMEDIA.COM On a PC? Sorry
  46. 46. 46 | MOVINGTRAFFICMEDIA.COM Compress images. Smaller file sizes load faster.
  47. 47. 47 | MOVINGTRAFFICMEDIA.COM Faster pages get more readers and shares as well as a ranking boost
  48. 48. 48 | MOVINGTRAFFICMEDIA.COM www.imageoptim.com
  49. 49. 49 | MOVINGTRAFFICMEDIA.COM PC users can use the online interface
  50. 50. 50 | MOVINGTRAFFICMEDIA.COM imageoptim.com/online
  51. 51. 51 | MOVINGTRAFFICMEDIA.COM 7. Link when it makes sense
  52. 52. 52 | MOVINGTRAFFICMEDIA.COM This is an example of what not to do with links. Links should provide value and be placed on keywords that the user will know what kind of page the link is leading to. Placing too many links is overwhelming and the user won’t know where to click or what is most important. Usually, 3-5 internal links is best for shorter pieces of content.
  53. 53. 53 | MOVINGTRAFFICMEDIA.COM This is an example of what not to do with links. Links should provide value and be placed on keywords that the user will know what kind of page the link is leading to. Placing too many links is overwhelming and the user won’t know where to click or what is most important. Usually, 3-5 internal links is best for shorter pieces of content.
  54. 54. 54 | MOVINGTRAFFICMEDIA.COM Don’t overwhelm your readers with too many links
  55. 55. 55 | MOVINGTRAFFICMEDIA.COM Ask: “Will someone click this?”
  56. 56. 56 | MOVINGTRAFFICMEDIA.COM 8. Don’t keyword stuff
  57. 57. 57 | MOVINGTRAFFICMEDIA.COM Blog post the blog posts of the blog so we get more posts with keywords oh and how about the blog posts with some more blog posts. Thanks for all those blog posts.
  58. 58. 58 | MOVINGTRAFFICMEDIA.COM
  59. 59. www.marketmuse.com 59 | MOVINGTRAFFICMEDIA.COM
  60. 60. 60 | MOVINGTRAFFICMEDIA.COM 9. Publish elsewhere
  61. 61. 61 | MOVINGTRAFFICMEDIA.COM My audience Their audience Why publish elsewhere?
  62. 62. 62 | MOVINGTRAFFICMEDIA.COM There are many other content formats and places to publish
  63. 63. 63 | MOVINGTRAFFICMEDIA.COM Slideshare Instagram Audio Kindle Medium Linkedin YouTube Quora Reddit
  64. 64. That’s it 64 | MOVINGTRAFFICMEDIA.COM
  65. 65. A few little improvements can build your audience’s (and Google’s) trust 65 | MOVINGTRAFFICMEDIA.COM
  66. 66. Do these 9 things and see what happens 66 | MOVINGTRAFFICMEDIA.COM
  67. 67. 67 | MOVINGTRAFFICMEDIA.COM jon@movingtrafficmedia.com @jonleeclark Slides and links movingtrafficmedia.com/little-things
  68. 68. 68 | MOVINGTRAFFICMEDIA.COM Thank You!

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