wayfinding
CONNECTING PITTSBURGH’S TRAIL COMMUNITIES
Stephanie Butler, Jon Chan, Kelsey Stroshane, Judith Tucker
June 28, ...
2
PROJECT BACKGROUND
12
3
our process
Scoping the project
Needfinding and field research
Synthesis
Formgiving and user testing
4
hunt statement
Our goal is to discover the needs, desires, and
problems of people who use the City of
Pittsburgh trail s...
5
RESEARCH
25
6
our research process
Domain knowledge
Trail research
Guerrilla interviews
Survey
Synthesis
7
research >> domain knowledge
Tools and services
Location mapping and sharing
Reviewing businesses and attractions
Pittsb...
8
research >> domain knowledge
Yelp
Yelp
Connects individuals to each other
and to the community
Not Pittsburgh-specific
8
9
9
research >> domain knowledge
Yelp
10
Take away: use a similar model, but create a
tool that taps into the extensive knowledge
held by Pittsburgh locals and ...
11
research >> domain knowledge
Bike Pittsburgh
Bike Pittsburgh
Promotes and supports biking culture
in the region
Current...
12
12
research >> domain knowledge
Bike Pittsburgh
13
Take away: attempt to tap into the rich
communities like those found with Bike
Pittsburgh, and support non-biking users...
14
Helps people find businesses, bike shops,
hotels, food, and more
Currently lacks a mobile option
research >> domain kno...
15
15
research >> domain knowledgeThree
Rivers Heritage Trail map
16
Take away: create a more flexible tool that
enriches users’ experience on the trail
research >> domain knowledgeThree
R...
17
research >> trail research
Great Allegheny Passage survey
Guerrilla research
Our survey
18
research >> guerrilla research
18
19
research >> guerrilla research
19
20
research >> our survey
20
21
synthesis >> affinity diagramming
21
22
3FINDINGS
22
23
our findings
Community
Usage
Concerns
Information
24
25
our findings>> community
People have favorite parts of the trail
26
27
our findings>> community
27
People take action to improve the
trail experience
28
our findings>> usage
Activities on the trail are planned
People have routines on the trail
29
29
30
30 before 9 9 to 11:30 11:30-1:30 1:30-4:30 4:30-6:30 after 6:30
Activities on the trail are planned
People have routin...
31
our findings>> concerns
There are three major concerns: the
trail, people, and cars
There is tension between bikers and...
32
32
our findings>> concerns
There are three major concerns: the
trail, people, and cars
There is tension between bikers ...
33
33
our findings>> concerns
There are three major concerns: the
trail, people, and cars
34
our findings>>concerns
There is tension between bikers and pedestrians
35
35
36
36
our findings>> information
The rules of the trail are not known or
are not followed
People bring smartphones on the ...
37
37
38
our findings>> information
People bring smartphones on the trail
6 out of 10 carry smartphones
2 out of 3 use them
39
Even though our survey was distrubed
through the FOR Facebook page,
only 1 in 4 people would contact FOR
when there is ...
40
Information about the trail is not
communicated effectively
our findings>> information
41
4VISIONS
41
42
42
opportunities
People can recommend things to each other
Provide rewards when people help to maintain the trail
Encou...
43
visions >> brainstorming
43
44
our visions
Trail maintenance reporting
Discussion forum physical
communities
Trail MeetUp
Yelp for the Trail Best Choi...
46
46
QuickTime™ and a
Planar RGB decompressor
are needed to see this picture.
ALI VINESH SPIKE
47
47
•Local Pittsburgher
•Cares deeply about the trail
•Walks Fluffy with his wife
•Fast bikers are a concern
•Wants to f...
48
48
•New to Pittsburgh
•Trying to figure out the city
•Uses his smart phone to learn
more about the city
•Likes running ...
49
QuickTime™ and a
Planar RGB decompressor
are needed to see this picture.
•Lived in Pittsburgh for a few
years
•Commutes...
50
5DESIGN
50
51
design process
Ideation Testing Refinement
52
ideation
We created interactive wireframes using Proto.io
53
design >> user testing
53
54
ideation
We had 12 iterations of prototypes
across 3 different concepts
55
concept #1: Canape
55
56
concept #2: MarkIt
56
57
concept #3: TrailMix
57
58
what is TrailMix?
A platform for trail users to communicate
with each other about experience on and
near the trail
59
Trail users can share tips on safety, traversing
poorly marked areas, and locations of amenities as
well as report issu...
60
features of TrailMix
Find nearby spots on the trail
Write reviews of spots and offer advice
Report a problem to Friends...
RECOMMENDATIONS
61
6RECOMMENDATIONS
61
62
recommendations
Involve key partners in TrailMix’s content
Use TrailMix as a communication channel
Leverage TrailMix da...
63
Municipal
& Public
Services
Outreach
Organizations
Commercial
Organizations
recommendations >> involve key partners
64
recommendations >> use TrailMix as a
communication channel
64
65
recommendations >> use TrailMix as a
communication channel
Alert feed provides immediate information about
new issues o...
66
recommendations >> leverage TrailMix
data for future planning
66
67
recommendations >> leverage TrailMix
data for future planning
Profiles may provide demographic and usage data
Analyzing...
68
recommendations >> continue partnering
with Carnegie Mellon University
Work with students at CMU to create
cross-platfo...
Thank You!
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Canopy final presentation

  1. 1. wayfinding CONNECTING PITTSBURGH’S TRAIL COMMUNITIES Stephanie Butler, Jon Chan, Kelsey Stroshane, Judith Tucker June 28, 2013
  2. 2. 2 PROJECT BACKGROUND 12
  3. 3. 3 our process Scoping the project Needfinding and field research Synthesis Formgiving and user testing
  4. 4. 4 hunt statement Our goal is to discover the needs, desires, and problems of people who use the City of Pittsburgh trail system and to develop a conceptual solution to connect those people with communities adjacent to the trail
  5. 5. 5 RESEARCH 25
  6. 6. 6 our research process Domain knowledge Trail research Guerrilla interviews Survey Synthesis
  7. 7. 7 research >> domain knowledge Tools and services Location mapping and sharing Reviewing businesses and attractions Pittsburgh-specific
  8. 8. 8 research >> domain knowledge Yelp Yelp Connects individuals to each other and to the community Not Pittsburgh-specific 8
  9. 9. 9 9 research >> domain knowledge Yelp
  10. 10. 10 Take away: use a similar model, but create a tool that taps into the extensive knowledge held by Pittsburgh locals and apply it to the Great Allegheny Passage 10 research >> domain knowledge Yelp
  11. 11. 11 research >> domain knowledge Bike Pittsburgh Bike Pittsburgh Promotes and supports biking culture in the region Currently lacks a mobile option 11
  12. 12. 12 12 research >> domain knowledge Bike Pittsburgh
  13. 13. 13 Take away: attempt to tap into the rich communities like those found with Bike Pittsburgh, and support non-biking users research >> domain knowledgeBike Pittsburgh
  14. 14. 14 Helps people find businesses, bike shops, hotels, food, and more Currently lacks a mobile option research >> domain knowledge Three Rivers Heritage Trail map Three Rivers Heritage Trail map
  15. 15. 15 15 research >> domain knowledgeThree Rivers Heritage Trail map
  16. 16. 16 Take away: create a more flexible tool that enriches users’ experience on the trail research >> domain knowledgeThree Rivers Heritage Trail map
  17. 17. 17 research >> trail research Great Allegheny Passage survey Guerrilla research Our survey
  18. 18. 18 research >> guerrilla research 18
  19. 19. 19 research >> guerrilla research 19
  20. 20. 20 research >> our survey 20
  21. 21. 21 synthesis >> affinity diagramming 21
  22. 22. 22 3FINDINGS 22
  23. 23. 23 our findings Community Usage Concerns Information
  24. 24. 24
  25. 25. 25 our findings>> community People have favorite parts of the trail
  26. 26. 26
  27. 27. 27 our findings>> community 27 People take action to improve the trail experience
  28. 28. 28 our findings>> usage Activities on the trail are planned People have routines on the trail
  29. 29. 29 29
  30. 30. 30 30 before 9 9 to 11:30 11:30-1:30 1:30-4:30 4:30-6:30 after 6:30 Activities on the trail are planned People have routines on the trail our findings>> usage
  31. 31. 31 our findings>> concerns There are three major concerns: the trail, people, and cars There is tension between bikers and pedestrians
  32. 32. 32 32 our findings>> concerns There are three major concerns: the trail, people, and cars There is tension between bikers and pedestrians
  33. 33. 33 33 our findings>> concerns There are three major concerns: the trail, people, and cars
  34. 34. 34 our findings>>concerns There is tension between bikers and pedestrians
  35. 35. 35 35
  36. 36. 36 36 our findings>> information The rules of the trail are not known or are not followed People bring smartphones on the trail Information about the trial is not communicated effectively
  37. 37. 37 37
  38. 38. 38 our findings>> information People bring smartphones on the trail 6 out of 10 carry smartphones 2 out of 3 use them
  39. 39. 39 Even though our survey was distrubed through the FOR Facebook page, only 1 in 4 people would contact FOR when there is a problem on the trail
  40. 40. 40 Information about the trail is not communicated effectively our findings>> information
  41. 41. 41 4VISIONS 41
  42. 42. 42 42 opportunities People can recommend things to each other Provide rewards when people help to maintain the trail Encourage people to break from routines and engage with the trail in new ways Provide more educational opportunities on the trail Bring together communities that are located along the trail
  43. 43. 43 visions >> brainstorming 43
  44. 44. 44 our visions Trail maintenance reporting Discussion forum physical communities Trail MeetUp Yelp for the Trail Best Choice for Friends of the Riverfront
  45. 45. 46 46 QuickTime™ and a Planar RGB decompressor are needed to see this picture. ALI VINESH SPIKE
  46. 46. 47 47 •Local Pittsburgher •Cares deeply about the trail •Walks Fluffy with his wife •Fast bikers are a concern •Wants to find quiet spots •Wants to share the trail’s history SPIKE
  47. 47. 48 48 •New to Pittsburgh •Trying to figure out the city •Uses his smart phone to learn more about the city •Likes running near the water •Wants to know the trail rules •Wants to be able to find his way on trail VINESH
  48. 48. 49 QuickTime™ and a Planar RGB decompressor are needed to see this picture. •Lived in Pittsburgh for a few years •Commutes by bike •Environmentally conscious •Occasionally stops for breakfast •Feels like she sticks to the same places •Wants to do more than just commute on the trail ALI
  49. 49. 50 5DESIGN 50
  50. 50. 51 design process Ideation Testing Refinement
  51. 51. 52 ideation We created interactive wireframes using Proto.io
  52. 52. 53 design >> user testing 53
  53. 53. 54 ideation We had 12 iterations of prototypes across 3 different concepts
  54. 54. 55 concept #1: Canape 55
  55. 55. 56 concept #2: MarkIt 56
  56. 56. 57 concept #3: TrailMix 57
  57. 57. 58 what is TrailMix? A platform for trail users to communicate with each other about experience on and near the trail
  58. 58. 59 Trail users can share tips on safety, traversing poorly marked areas, and locations of amenities as well as report issues they find on the trail Businesses can provide information so that trail users can be made aware of local services what is TrailMix?
  59. 59. 60 features of TrailMix Find nearby spots on the trail Write reviews of spots and offer advice Report a problem to Friends of the Riverfront Ask TrailMix to suggest a nearby spot Save favorite spots
  60. 60. RECOMMENDATIONS 61 6RECOMMENDATIONS 61
  61. 61. 62 recommendations Involve key partners in TrailMix’s content Use TrailMix as a communication channel Leverage TrailMix data for future planning Continue partnering with CMU
  62. 62. 63 Municipal & Public Services Outreach Organizations Commercial Organizations recommendations >> involve key partners
  63. 63. 64 recommendations >> use TrailMix as a communication channel 64
  64. 64. 65 recommendations >> use TrailMix as a communication channel Alert feed provides immediate information about new issues on the trail Announce updates to the trail Encourage users to provide advice about parts of the trail where signage is lacking or safety is a concern 65
  65. 65. 66 recommendations >> leverage TrailMix data for future planning 66
  66. 66. 67 recommendations >> leverage TrailMix data for future planning Profiles may provide demographic and usage data Analyzing most-favorited advice can help prioritize repairs and changes to the trail Create new signage strategies based on communication from TrailMix users 67
  67. 67. 68 recommendations >> continue partnering with Carnegie Mellon University Work with students at CMU to create cross-platform design elements Work with students at CMU to build a functional app 68
  68. 68. Thank You!

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