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Made To Stick - Why some ideas take hold and others don't
This gives a taster of what you can expect from this 5 star rated book on Amazon. If you have to persuade people that your idea is a good one then you must read this book!
This gives a taster of what you can expect from this 5 star rated book on Amazon. If you have to persuade people that your idea is a good one then you must read this book!
Made To Stick - Why some ideas take hold and others don't
How to<br />make your ideas
convincing andmemorable<br />A taster (by Jon Barrett) of the book ‘Made to Stick’<br />
An unsuspecting tourist was drugged
in his hotel room by a woman he met in the bar and woke up the next morning in a bathtub full of ice, minus a kidney... removed for sale! <br />
You’ve just read one of
the most successful urban myths of the last 15 years… <br />The Kidney Heist tale<br />…memorable and easily repeated<br />
S<br />The CEO of southwest
airlines said ‘I can teach you our secret in 30 seconds…<br />We are THE low cost airline<br />Understand that fact and you can make any decision as well as I can’<br />i<br />m<br />p<br />x<br />Would offering their passengers a Caesar salad improve them being THE low cost airline?!<br />l<br />e<br />He’d got to the core<br />
U<br />Announcement on a flight
from Dallas to San Diego<br />n<br />e<br />As the song goes, there might be fifty ways to leave your lover , but there are only six ways to leave this aircraft… The location of each exit is clearly marked, as well as red and white disco lights along the floor of the aisle. Made ya look!<br />x<br />p<br />e<br />c<br />t<br />e<br />d<br />
C<br />In 1987 no-one knew
what a laptop was<br />o<br />The guy pitching it described it as ‘a new type of computer, more like a notebook than a typewriter’. But they failed to be interested, until…<br />n<br />c<br />r<br />e<br />t<br />In exasperation he <br />threw his briefcase onto the table<br />and said ‘here is a model of the next step<br />in the computer revolution’… then they got it!<br />e<br />
C<br />The claims of a
dance company as having a ‘diverse’ membership were dismissed by ‘you’re probably all tall and thin 25 year olds’!<br />Until…<br />They mentioned that the longest-term member is a 73 year old who had no previous dance experience!<br />r<br />e<br />d<br />i<br />b<br />l<br />Proven diversity brought credibility<br />e<br />
E<br />People cared twice as
much about Rokia than the whole of Africa<br />m<br />People who read about Rokia, a young girl from Mali and her personal circumstances and the help she had gained from Save the Children, gave $2.38 compared with those who read statistics about the magnitude of the problems facing children in Africa who only gave $1.14<br />o<br />t<br />i<br />v<br />e<br />