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Made To Stick - Why some ideas take hold and others don't

This gives a taster of what you can expect from this 5 star rated book on Amazon. If you have to persuade people that your idea is a good one then you must read this book!

1 of 25
How to,[object Object],make your ideas convincing andmemorable,[object Object],A taster (by Jon Barrett) of the book ‘Made to Stick’,[object Object]
An unsuspecting tourist was drugged in his hotel room by a woman he met in the bar and woke up the next morning in a bathtub full of ice, minus a kidney... removed for sale! ,[object Object]
You’ve just read one of the most successful urban myths of the last 15 years… ,[object Object],The Kidney Heist tale,[object Object],…memorable and easily repeated,[object Object]
“Comprehensive community building naturally lends itself to a return-on-investment rationale that can be modeled, drawing on existing practice”,[object Object],…unrepeatable and easily forgotten!,[object Object]
Which is closer to the communications you encounter at work? ,[object Object],?,[object Object],Stickiness,[object Object]
37 grams of saturated fat,[object Object],=,[object Object],Unsticky!,[object Object]

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Made To Stick - Why some ideas take hold and others don't

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