SUBSCRIPTION
Movement
SERVICES
Jonathon Moody
VP Operations, Versature

Monday, 4 November, 13
SUBSCRIPTIONS?

Monday, 4 November, 13
Monday, 4 November, 13
MOVEMENT?
• New

word for renting or
leasing?

• Isn’t

this just the old lease vs
buy debate?

• Is

the consumer ahead?
...
B	
  I	
  R	
  C	
  H	
  B	
  O	
  X
the	
  Perfect	
  Subscrip6on	
  Business
Subscrip)ons	
  in	
  different	
  categorie...
Monday, 4 November, 13
Monday, 4 November, 13
CONSUMER GOODS?

Monday, 4 November, 13
Monday, 4 November, 13
FLASH IN THE PAN?
• Surveyed

293 business
executives

• Majority

are changing buying
and selling habits to include
subsc...
BUSINESS SENSE?
• Recurring
• Can

revenue

be less VC intensive

• Slow

ramp up

• Complex

billing and operations

• La...
SUBSCRIPTION
Movement
SERVICES
DISCUSSION
Jonathon Moody

jmoody@versature.com

Monday, 4 November, 13
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Productcamp Ottawa 2013 Jonathon Moody

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Session Title: The Subscriptions Services Movement
Description of Session: New subscription based offerings for consumers and businesses provide an alternative to owning or purchasing products. The most common examples include hosted services such as Netflix and Salesforce.com but even traditional products that cannot be delivered online such as Adobe’s PC software suite and online razor sales (Dollar Shave Club) have made the move to subscription based models. In fact a recent poll from the Economist Magazine Intelligence Unit suggests nearly half of businesses surveyed in the US, UK and Australia are looking to offer a subscription based product in the next 2 years.Jonathon will lead this Town Hall style session sharing his experience and the subscription approach. Join the conversation and explore if your product or business could benefit from being served as subscription or service. Align your consumers interests with yours by creating a relationship instead of a single sale.

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Productcamp Ottawa 2013 Jonathon Moody

  1. 1. SUBSCRIPTION Movement SERVICES Jonathon Moody VP Operations, Versature Monday, 4 November, 13
  2. 2. SUBSCRIPTIONS? Monday, 4 November, 13
  3. 3. Monday, 4 November, 13
  4. 4. MOVEMENT? • New word for renting or leasing? • Isn’t this just the old lease vs buy debate? • Is the consumer ahead? Monday, 4 November, 13
  5. 5. B  I  R  C  H  B  O  X the  Perfect  Subscrip6on  Business Subscrip)ons  in  different  categories  already  existed  on   the  market XIXth  century 2007 Tradi)onal  categories • Magazine  and  newspaper   2010 Expansion  to  other   categories Introduc)on  to  apparel • Shoedazzle  disrupted  the   • Copycats  of  Shoedazzle   subscrip6ons market  by  selling  new  pair   started  to  appear  on  the   • Telcoms  and  TV of  shoes  in  subscrip6on  for   market  (JustFab) • SoCware  as  a  service $39.90 • The  model  has  spread  to   Shoedazzle  raised  $60M  in   other  categories,  e.g.   funding • male  essen6als   (Manpacks) Source: birchbox.com Monday, 4 November, 13
  6. 6. Monday, 4 November, 13
  7. 7. Monday, 4 November, 13
  8. 8. CONSUMER GOODS? Monday, 4 November, 13
  9. 9. Monday, 4 November, 13
  10. 10. FLASH IN THE PAN? • Surveyed 293 business executives • Majority are changing buying and selling habits to include subscription services • 84% believe it will increase revenue Source: http://info.zuora.com/2013EIUReport_Home.html Monday, 4 November, 13
  11. 11. BUSINESS SENSE? • Recurring • Can revenue be less VC intensive • Slow ramp up • Complex billing and operations • Launch from within nonsubscription firm • Pricing Monday, 4 November, 13 models
  12. 12. SUBSCRIPTION Movement SERVICES DISCUSSION Jonathon Moody jmoody@versature.com Monday, 4 November, 13

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