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Free Coffee, Bad Apples, and the Future of Currency

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What would happen if the entire world could share a single Starbucks card? For a week in the summer of 2011, Jonathan's Card attracted international attention attempting to find out.

Join Jonathan for a behind the scenes look at how it worked, what actually happened, and the long term implications of an experiment in radical sharing of physical goods using digital currency on mobile phones.

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Free Coffee, Bad Apples, and the Future of Currency

  1. 1. FREE COFFEE, BAD APPLES, &THE FUTURE OF CURRENCYjonathanstark.com
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  3. 3. Internet LOVES coffee :) 3
  4. 4. $19,000 in one week 4
  5. 5. Thank you! 5
  6. 6. Why? 6
  7. 7. How it worked... 7
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  13. 13. July 14th, 2011 13
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  15. 15. July 15th, 2011 15
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  18. 18. August 6th, 2011 18
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  20. 20. August 8th, 2011 20
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  31. 31. Trouble in paradise 31
  32. 32. 2 + 2 = 3? 32
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  38. 38. “So, tonight we lose our barcode. But of course, we never needed it in the first place.” 38
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  42. 42. Lessons 42
  43. 43. Starbucks baristas are extremely patient 43
  44. 44. Mainstream media still has lots of eyballs... 44
  45. 45. ...but they’re closelyfollowing online news 45
  46. 46. Viral growth is staggering 46
  47. 47. People are happy to buythings with their phones 47
  48. 48. Why? 48
  49. 49. Sharing feels good 49
  50. 50. Wanna try it? 50
  51. 51. bit.ly/SXfreecoffee 51

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