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From Ancient RomeTo Pro Wrestling               Jonathan Salem Baskin      Author, Histories of Social Media         Wedne...
In 20 minutes...• Social media are not new phenomena,  it’s only the technology that changes.
In 20 minutes...• Social media are not new phenomena,  it’s only the technology that changes.• Understanding this fact sho...
Folklore is crowdsourced knowledge.
Folklore is crowdsourced knowledge.Communities have been real forever.
Folklore is crowdsourced knowledge.Communities have been real forever.Engagement is a tool for change.
Folklore is crowdsourced knowledge.Communities have been real forever.Engagement is a tool for change.Communicating always...
Idea # 1Beware of crowds.
Idea # 2Networks aren’t only online.
Idea # 3Get ready for real engagement.
Idea # 4Entertainment isn’t branding.
Is what’s old the new new?
Thank you!       Jonathan Salem Baskin                   BaskinBrand.com         historiesofsocialmedia.com               ...
From Ancient Rome to Pro Wrestling
From Ancient Rome to Pro Wrestling
From Ancient Rome to Pro Wrestling
From Ancient Rome to Pro Wrestling
From Ancient Rome to Pro Wrestling
From Ancient Rome to Pro Wrestling
From Ancient Rome to Pro Wrestling
From Ancient Rome to Pro Wrestling
From Ancient Rome to Pro Wrestling
From Ancient Rome to Pro Wrestling
From Ancient Rome to Pro Wrestling
From Ancient Rome to Pro Wrestling
From Ancient Rome to Pro Wrestling
From Ancient Rome to Pro Wrestling
From Ancient Rome to Pro Wrestling
From Ancient Rome to Pro Wrestling
From Ancient Rome to Pro Wrestling
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From Ancient Rome to Pro Wrestling

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A presentation detailing some of the key findings in my book, Histories of Social Media, presented to a business school

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From Ancient Rome to Pro Wrestling

  1. 1. From Ancient RomeTo Pro Wrestling Jonathan Salem Baskin Author, Histories of Social Media Wednesday, January 25, 2012
  2. 2. In 20 minutes...• Social media are not new phenomena, it’s only the technology that changes.
  3. 3. In 20 minutes...• Social media are not new phenomena, it’s only the technology that changes.• Understanding this fact should change the way you approach and use today’s social tools.
  4. 4. Folklore is crowdsourced knowledge.
  5. 5. Folklore is crowdsourced knowledge.Communities have been real forever.
  6. 6. Folklore is crowdsourced knowledge.Communities have been real forever.Engagement is a tool for change.
  7. 7. Folklore is crowdsourced knowledge.Communities have been real forever.Engagement is a tool for change.Communicating always relies on trust.
  8. 8. Idea # 1Beware of crowds.
  9. 9. Idea # 2Networks aren’t only online.
  10. 10. Idea # 3Get ready for real engagement.
  11. 11. Idea # 4Entertainment isn’t branding.
  12. 12. Is what’s old the new new?
  13. 13. Thank you! Jonathan Salem Baskin BaskinBrand.com historiesofsocialmedia.com dimbulb.net @jonathansalem 312-725-0261

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