Communities of Purpose

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Communities of Purpose

  1. 1. The Next Opportunity for Online Brand Engagement: Communities of Purpose Jonathan Salem Baskin |Thursday, December 27, 12
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  5. 5. 1. Most consumers want to have relationships with your brand. 2. Interactions build relationships. 3. The more interaction the better. May 23, 2012Thursday, December 27, 12
  6. 6. Nope. May 23, 2012Thursday, December 27, 12
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  8. 8. “I do not regard advertising as an entertainment or an art form, but as a medium of information.” David OgilvyThursday, December 27, 12
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  19. 19. n d! ri e r F o u Y I ’mThursday, December 27, 12
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  26. 26. JonathanSalemBaskin m: +1 312 725 0261 e: jonathansalembaskin@yahoo.com t: @jonathansalem S: baskinjs b: baskinbrand.com b: historiesofsocialmedia.comThursday, December 27, 12

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