Baskin On Games

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My keynote at the NLGD Foundation "Festival of Games" in Utrecht, Holland (June 11, 2009), one of Europe's largest events for game developers (and great fun!).

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Baskin On Games

  1. 1. Avenue: The world of games, The design of games, The business of games, The research on games, The art of games, Music@games GAME OVER: To Brands As Games Jonathan Salem Baskin Author, Columnist, Blogger & Chief Heretic From Branded Games,
  2. 2. My Goal Today Brands are broken, so using games for branding is useless. Tomorrow’s brands will be games. 2
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  17. 17. Game Qualities Training User-controls Narrative flow Risk/reward Teamwork Level-up Replay/do-over Completion 24
  18. 18. Game Qualities Brand Attributes Training User instructions User-controls Registration Narrative flow Awareness Risk/reward Engagement Teamwork Community Level-up Loyalty Replay/do-over Customer service Completion Repeat purchase 25
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  35. 35. The Opportunity Tomorrow’s brands will be games. You can start inventing this future now. 42

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