<ul><li>Navigating the New Marketsphere </li></ul>
Jonathan Salem Baskin “ Three Questions” Living Up to the Promise:   Creating Integrated Brand  and Customer Experience
1. Funnel...
...or Maze...
...Fractal...
...or the Edge of a Cliff?
2. Content...
...or Time...
...Context...
...or User-Generated Consumption?
3. Conversation...
...or Confusion...
...Versation...
...or Mostly Irrelevant?
JSB mPlanet
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JSB mPlanet

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These slides backed-up my participation in a panel with Sony, Anheuser-Busch, and Best Buy at the AMA\'s mPlanet on January 27, 2009

Published in: Technology, Business
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JSB mPlanet

  1. 1. <ul><li>Navigating the New Marketsphere </li></ul>
  2. 2. Jonathan Salem Baskin “ Three Questions” Living Up to the Promise: Creating Integrated Brand and Customer Experience
  3. 3.
  4. 4. 1. Funnel...
  5. 5. ...or Maze...
  6. 6. ...Fractal...
  7. 7. ...or the Edge of a Cliff?
  8. 8. 2. Content...
  9. 9. ...or Time...
  10. 10. ...Context...
  11. 11. ...or User-Generated Consumption?
  12. 12. 3. Conversation...
  13. 13. ...or Confusion...
  14. 14. ...Versation...
  15. 15. ...or Mostly Irrelevant?

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