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Social Media Marketing Skill

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Featured in this presentation by Jonathan.Petersen@comcast.net are 500 Social Media marketing applications (and links to their websites) that can be leveraged to achieve successful Integrated Marketing Communications.

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Social Media Marketing Skill

  1. 1. StrategicIMC.com [email_address] 616-285-6182 (h) • 616-322-1712 (c) linkedin.com/in/jonathanpetersen twitter.com/jonpetersen 3289 Bentwood Drive SE • Grand Rapids, Michigan 49546 Jonathan Petersen, MBA, CeM Proficient in Corporate Reputation Management/Public Relations Internet & Social Media Marketing General, Retail, & Direct Marketing Brand Management Content Marketing | WOM | CRM | SEO | Mobile | Media Coaching
  2. 2. Accomplished and experienced senior director with more than 25 years of proven experience in <ul><li>Internet & Social Media marketing </li></ul><ul><li>general and direct marketing </li></ul><ul><li>retail & product marketing </li></ul><ul><li>strategic marketing & planning </li></ul><ul><li>brand management </li></ul><ul><li>discerning the voice of the consumer </li></ul><ul><li>corporate reputation management </li></ul><ul><li>national network news editing </li></ul><ul><li>voiceovers & audiobook narration </li></ul>www.StrategicIMC.com | jonathan.petersen@comcast.net
  3. 3. Objective <ul><li>To add strategic value in a fulltime leadership position in a company’s public relations, communications, marketing, or Internet/Social Media marketing department. </li></ul>www.StrategicIMC.com | jonathan.petersen@comcast.net
  4. 4. <ul><li>22 years tenure at Zondervan, a HarperCollins company. </li></ul><ul><li>Leader in a variety of marketing management capacities that involved national and international scope. </li></ul>www.StrategicIMC.com | jonathan.petersen@comcast.net
  5. 5. <ul><li>Self-motivated and self-directed my entire career, I’ve demonstrated leadership skills in business management, budget oversight, employee development, writing, speaking, and public presentation. </li></ul><ul><li>While at Zondervan I led various departments, worked cross-departmentally on numerous company committees, directed and managed the work of outside consultants, and initiated and completed a variety of national and international marketing campaigns to achieve author, product, and brand promotion success. </li></ul>www.StrategicIMC.com | jonathan.petersen@comcast.net
  6. 6. <ul><li>As Senior Director of Corporate & Internet Communications, I initiated, managed, and executed communications strategy internally and externally, across all Zondervan websites and integrated marketing channels, while ensuring global brand consistency. </li></ul><ul><li>Previous responsibilities: </li></ul><ul><ul><li>Director of Media Relations </li></ul></ul><ul><ul><li>Director of Strategic Marketing </li></ul></ul><ul><ul><li>Director of Marketing for Academic, Reference, & Ministry Resources and Zondervan ChurchSource </li></ul></ul><ul><ul><li>Chairman of Corporate Contribution Committee </li></ul></ul><ul><ul><li>Director of Internet Marketing </li></ul></ul>www.StrategicIMC.com | jonathan.petersen@comcast.net
  7. 7. <ul><li>I developed and grew each area of responsibility: </li></ul><ul><li>Media Relations from 1 person to 6, from 1 category of books to the entire corporation </li></ul><ul><li>Academic marketing from 2 people to 10, broadening it from the campus market to include the church market and involve direct marketing with sales of $5 million </li></ul><ul><li>Zondervan’s Internet presence from non-existent to robust and thriving for the desktop and mobile environments </li></ul><ul><li>Internet marketing from 1 person to 4, from narrow occasional online activity to broad strategic, continual, and award-winning online programs </li></ul>www.StrategicIMC.com | jonathan.petersen@comcast.net
  8. 8. <ul><li>Awarded letter of commendation from Rupert Murdoch, Chairman & CEO, News Corporation, and President’s Award from Bruce Ryskamp, President & CEO, Zondervan, for extraordinary service to the company. </li></ul>www.StrategicIMC.com | jonathan.petersen@comcast.net
  9. 9. <ul><li>Prior to Zondervan, was founding and managing Religion News Editor for UPI Radio Network, responsible daily for </li></ul><ul><ul><li>News gathering </li></ul></ul><ul><ul><li>Interviewing </li></ul></ul><ul><ul><li>Reporting </li></ul></ul><ul><ul><li>Writing </li></ul></ul><ul><ul><li>Editing </li></ul></ul><ul><ul><li>Producing </li></ul></ul><ul><ul><li>Live anchoring of national newscasts </li></ul></ul><ul><ul><li>Promoting & growing the service’s syndication to radio stations across the country </li></ul></ul>www.StrategicIMC.com | jonathan.petersen@comcast.net
  10. 10. Professional Voice Narration <ul><li>Trained and experienced voice-over announcer with excellent voice modulation. Narrator of recorded audiobooks. </li></ul>www.StrategicIMC.com | jonathan.petersen@comcast.net
  11. 11. Education <ul><li>MBA (Marketing) University of Phoenix </li></ul><ul><li>BA (Communications) University of Wisconsin – La Crosse </li></ul><ul><li>Diploma (Communications) Moody Bible Institute </li></ul><ul><li>Certified eMarketer eMarketing Association </li></ul>www.StrategicIMC.com | jonathan.petersen@comcast.net
  12. 12. Personality <ul><li>Myers-Briggs Type Indicator: ENTP (Extroverted Intuitive Thinking Perceiving </li></ul><ul><li>Strengths Finder Theme Assessment: Connectedness Strategic Achiever Intellection Ideation </li></ul>www.StrategicIMC.com | jonathan.petersen@comcast.net
  13. 13. Books That Have Shaped My Marketing www.StrategicIMC.com | jonathan.petersen@comcast.net
  14. 14. <ul><li>I have strong proficiency and experience in Web 2.0 Social Media marketing/public relations strategy and techniques. </li></ul>www.StrategicIMC.com | jonathan.petersen@comcast.net The following slides illustrate 500 services to leverage when employing Internet/Social Media marketing elements in an Integrated Marketing Communications plan.
  15. 15. Microblogging. Twoorl www.StrategicIMC.com | jonathan.petersen@comcast.net
  16. 16. Blogging. www.StrategicIMC.com | jonathan.petersen@comcast.net
  17. 17. Email Marketing. Trigger Marketing. www.StrategicIMC.com | jonathan.petersen@comcast.net
  18. 18. Email Services. www.StrategicIMC.com | jonathan.petersen@comcast.net
  19. 19. Trust Marketing. www.StrategicIMC.com | jonathan.petersen@comcast.net
  20. 20. Groups. Discussions. www.StrategicIMC.com | jonathan.petersen@comcast.net
  21. 21. Cloud Computing. www.StrategicIMC.com | jonathan.petersen@comcast.net
  22. 22. Online/Self Publishing. www.StrategicIMC.com | jonathan.petersen@comcast.net
  23. 23. Content Marketing. Link Baiting. www.StrategicIMC.com | jonathan.petersen@comcast.net
  24. 24. Advergames. Contests. Samples. Coupons. www.StrategicIMC.com | jonathan.petersen@comcast.net
  25. 25. Online Catalogs. www.StrategicIMC.com | jonathan.petersen@comcast.net
  26. 26. Mobile. www.StrategicIMC.com | jonathan.petersen@comcast.net
  27. 27. Wiki. www.StrategicIMC.com | jonathan.petersen@comcast.net
  28. 28. Instant Messaging. Chat. Video Chat. www.StrategicIMC.com | jonathan.petersen@comcast.net
  29. 29. Webinars. Webcasts. www.StrategicIMC.com | jonathan.petersen@comcast.net theWebinarBlog
  30. 30. Social Networks. www.StrategicIMC.com | jonathan.petersen@comcast.net
  31. 31. Virtual World. www.StrategicIMC.com | jonathan.petersen@comcast.net
  32. 32. Widgets. Gadgets. Buttons. Favicons. www.StrategicIMC.com | jonathan.petersen@comcast.net Buttons
  33. 33. Photo. Video. PowerPoint. Slideshow. www.StrategicIMC.com | jonathan.petersen@comcast.net
  34. 34. Tagging. Sharing. Bookmarking. www.StrategicIMC.com | jonathan.petersen@comcast.net
  35. 35. Directory Listings. www.StrategicIMC.com | jonathan.petersen@comcast.net The WWW Virtual Library
  36. 36. Mapplets. Geotagging. Mashups. www.StrategicIMC.com | jonathan.petersen@comcast.net App Engine
  37. 37. Web Collections. www.StrategicIMC.com | jonathan.petersen@comcast.net
  38. 38. User Generated Media. Reviews. Lists. www.StrategicIMC.com | jonathan.petersen@comcast.net
  39. 39. White Papers. www.StrategicIMC.com | jonathan.petersen@comcast.net
  40. 40. Polling. Crowdsourcing. www.StrategicIMC.com | jonathan.petersen@comcast.net
  41. 41. Word of Mouth. www.StrategicIMC.com | jonathan.petersen@comcast.net
  42. 42. Event Listings. Event Marketing. www.StrategicIMC.com | jonathan.petersen@comcast.net
  43. 43. Syndication. www.StrategicIMC.com | jonathan.petersen@comcast.net
  44. 44. Internet Market Research. www.StrategicIMC.com | jonathan.petersen@comcast.net
  45. 45. Search Marketing. Web Advertising. Christian Advertising Network www.StrategicIMC.com | jonathan.petersen@comcast.net
  46. 46. Internet Radio Advertising. www.StrategicIMC.com | jonathan.petersen@comcast.net
  47. 47. Search Optimization. www.StrategicIMC.com | jonathan.petersen@comcast.net Search Engine Relationship Chart
  48. 48. Marketing Localization. www.StrategicIMC.com | jonathan.petersen@comcast.net
  49. 49. Behavioral Targeting. www.StrategicIMC.com | jonathan.petersen@comcast.net
  50. 50. Analytics. Metrics. www.StrategicIMC.com | jonathan.petersen@comcast.net
  51. 51. Newswires. Press Distribution. Social Media News Release. www.StrategicIMC.com | jonathan.petersen@comcast.net
  52. 52. Electronic Press Kit. www.StrategicIMC.com | jonathan.petersen@comcast.net
  53. 53. Customer Relationship Management. www.StrategicIMC.com | jonathan.petersen@comcast.net
  54. 54. <ul><li>Rapidly advancing Internet technologies are making available new marketing and public relations opportunities never before seen. </li></ul><ul><li>Strategically embracing Web 2.0 social networking, while integrating online communications with offline media, ensures cost-effective, persuasive, and penetrating reach to targeted consumer segments . </li></ul>www.StrategicIMC.com | jonathan.petersen@comcast.net
  55. 55. Brand Strategy <ul><li>In brand-building, I adhere to the practice that everything matters . </li></ul><ul><li>In establishing consumer loyalty, I’m committed to my REV strategy : developing integrated marketing communications that are consistently Relevant , Engaging , and Valuable to the consumer. </li></ul>www.StrategicIMC.com | jonathan.petersen@comcast.net
  56. 56. <ul><li>Follow my microblogging at http://twitter.com/jonpetersen where I point to articles about leadership , branding , the media , PR , and Internet marketing . </li></ul><ul><li>My Twitter site is featured in Alltop </li></ul><ul><li>at twitterati.alltop.com , marketing.alltop.com , & socialmedia.alltop.com Also featured at www.socialbrandindex.com/twitter/executives </li></ul>www.StrategicIMC.com | jonathan.petersen@comcast.net
  57. 57. Jonathan Petersen <ul><li>Contact me to review my complete resume. </li></ul><ul><li>I’m available for consulting, freelance project work, media coaching, and fulltime position consideration. </li></ul>www.StrategicIMC.com | jonathan.petersen@comcast.net
  58. 58. StrategicIMC.com [email_address] 616-285-6182 (h) • 616-322-1712 (c) linkedin.com/in/jonathanpetersen twitter.com/jonpetersen 3289 Bentwood Drive SE • Grand Rapids, Michigan 49546 Jonathan Petersen, MBA, CeM Proficient in Corporate Reputation Management/Public Relations Internet & Social Media Marketing General, Retail, & Direct Marketing Brand Management Content Marketing | WOM | CRM | SEO | Mobile | Media Coaching

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