Facebook Good Foundations

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From Jon's talks in April

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Facebook Good Foundations

  1. 1. BUILDING ON GOOD FOUNDATIONS Facebook Jon Payne, Noisy Little Monkey | 19th April 2012
  2. 2. FACEBOOKBasics – The Newsfeed
  3. 3. The Newsfeed g On a square-ish PC screen
  4. 4. The NewsfeedThese are some ofg pages & groups I manage the
  5. 5. The Newsfeed g I can share stuff with my friends here
  6. 6. The Newsfeed gThis is what Facebook thinks is important to me, right now.
  7. 7. The Newsfeed gThe important stuff pushes the less important stuff down
  8. 8. The Newsfeed gOther stuff happening that Facebook thinks I should be interested in
  9. 9. The Newsfeed g Less important, but recent
  10. 10. The Newsfeed gPeople with whom I can “live chat”. Yeah, right.
  11. 11. FACEBOOKBasics – A Personal Profile
  12. 12. Profile gDepending on your privacy settings, friends will see this differently to ‘public’ viewers
  13. 13. ProfileThese ads aregdirected at the viewer…
  14. 14. FACEBOOKBasics – A Page
  15. 15. Page gDon’t have one yet?
  16. 16. Create a page gYou can change it later, but it will affect how this page ranks in Google
  17. 17. Create a page Don’t get clever. If you’re a local business, choose that… gYou can change it later, but it will affect how this page ranks in Google
  18. 18. Finesse it Put your web address in “About”. gGoogle’s web spiders will find and follow this link
  19. 19. Finesse it Put your web address in “About”.Get 25+ fans and choose a username / vanity URL g http://www.facebook.com/username makes it easier to share your page
  20. 20. Finesse it Put your web address in “About”. I like thisGet 25+ fans and choose a username / vanity URL g http://www.facebook.com/username makes it easier to share your page
  21. 21. PageThe header image needs to be 850 x 315 pixels – No selling! g Avatar should be square 180 x 180 minimum
  22. 22. Page Up to 4 “apps” will show here. Photos will always show gYou can design your own apps, but events, likes and a few others are automatic
  23. 23. Page gFill in your timeline with ‘historical’ events related to your business
  24. 24. FACEBOOKMeasure what works
  25. 25. Admin Panel gThis is normally open by default, but if not, click the ‘Admin Panel’ button
  26. 26. Admin Panel gRespond to stuff in a timely manner, and check out your Insights
  27. 27. Insights gDon’t worry about gaining or losing a few likes – it’s trends that matter
  28. 28. Reach A steady increase in organic reach = massive jumps in viral reach gOrganic = people who saw something by your page, Viral = people who saw something shared by a friend
  29. 29. FACEBOOKThe Question
  30. 30. How do I get my stuff here g Top of newsfeeds for the people who haven’t heard of you yet
  31. 31. How do I get my stuff here Will our hero get to the top of the newsfeeds? Find out in an hour – same bat channel

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