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BRAVE May 2014 - Social Media For Your Business

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Dynamite Social Media training slides from Sallyanne Howell - 15/05/214

Published in: Social Media, Technology, Business
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BRAVE May 2014 - Social Media For Your Business

  1. 1. SOCIAL MEDIA FOR YOUR BUSINESS TWEET US: @SALLYANNEHOWELL @NOISYMONKEY
  2. 2. NOISY LITTLE MONKEY • With a unique hybrid of search optimisation, social media marketing, creative flair and technical wizardry, we drive traffic, enquiries and sales Specialising in online activity, maximising conversions from offline SEARCH & SOCIAL MEDIA MARKETING
  3. 3. Over 80 businesses, charities and gov’t bodies in EU, USA & Africa WHO’D TRUST A MONKEY?
  4. 4. Facebook Twitter PinterestGoogle+ ROI @SallyanneHowell
  5. 5. BEFORE WE GET SOCIAL @SallyanneHowe WHERE DO YOU SEND YOUR VISITORS?
  6. 6. WHERE? ON YOUR SITE! • Social media works best when there is some meat on the bone • WordPress is the best • Your web designer will love it ELSE, WHERE WILL PEOPLE WHO FOLLOW YOU GO? • It needs to be: – On www.<yoursite>/blog – Updated regularly – Give useful information – Contain unique insights / perspective / news – Running the Yoast SEO plug in http://wordpress.org/ http://yoast.com/wordpress/seo/ @SallyanneHowell
  7. 7. Because people get their social on from smartphones CHOOSE AN ADAPTIVE DESIGN THINK OF MOBILE USERS @SallyanneHowell
  8. 8. WHY GET SOCIAL?
  9. 9. REASONS WHY YOU SHOULD BE ON SOCIAL Image Credit: http://bit.ly/1h9RxkF BUT NOT ALL THE SOCIAL CHANNELS! @SallyanneHowell • Increase visitors to website • Increase brand loyalty & engage with existing audiences • Sales, sales and more sales • Market intelligence / competitor analysis • Authority
  10. 10. ITS NOT ALL ABOUT YOU http://www.flickr.com/photos/ter-burg/8127283172/sizes/c/in/photostream/ IF YOU’RE DOING THIS… @SallyanneHowell
  11. 11. YOUR AUDIENCE WILL BE DOING THIS… http://www.flickr.com/photos/jdhancock/3618602355/sizes/l/in/photostream/ @SallyanneHowell
  12. 12. THINK ABOUT YOUR AUDIENCE
  13. 13. WHO ARE THE PASSIONATE ONES? These will share your content and brand messages. They may not actually be the people who buy the most, but they’re noisy and have influence over…
  14. 14. The rest of us
  15. 15. Who are you writing for? What are their goals? What are they interested in? How can you help? How do you find your audience? @SallyanneHowell
  16. 16. IT Director Challenges: Budgets Reliable Infrastructure Managing geeks Wants: Straight forward language Reliable data Facts figures Reads The Register, Seth Godin, Homes & Gardens, the headlines on the gutter press Uses Email. BBC apps Sarah – Aged 40Dan - 30 Developer (agency based) Challenges: Work / Life (18 month old kid) Productivity The new boy is better than me Wants: Productivity Tools, management advice, Google Glass, to be entertained Reads netmums, nhs direct, Stackoverflow, Wired, Oatmeal, xkcd Uses r/tech, Facebook Vicky - 25 IT Journalist Challenges: Being ahead of the latest geek trends, stock news, tech gossip, being found out. Wants: Google Glass, Bylines in the nationals, her big break. Reads The Register, Guardian Tech, gizmodo, TC, Mashable, Buzzfeed, NextWeb Uses r/tech, Google+, Twitter & Facebook CC: Wordlizen, Dekcuf, GuySie
  17. 17. LETS GET ORGANISING! FAILING TO PREPARE IS PREPARING TO FAIL (AND ALL THAT JAZZ) @SallyanneHowe
  18. 18. CREATING ENGAGING CONTENT https://twitter.com/hannah_bo_banna HANNAH GOES BANANAS • Entertain • Educate • Persuade • Convert @SallyanneHowell
  19. 19. BLOG IDEAS Create: • Events you run • Interviews with attendees • Interesting news from your area / in your industry • Opinion pieces – you are awesome! Collate: • Industry research • Topical news stories • Statistics CREATING & COLLATING @SallyanneHowellImage Credit: http://bit.ly/1fVu6dX
  20. 20. CREATING A CONTENT CALENDAR Use tools to schedule – plan in advance JELLY BEANS AND BREAD AND BUTTER @SallyanneHowell
  21. 21. STUCK FOR CONTENT? @SallyanneHowel
  22. 22. Image Credit: http://commons.wikimedia.org/wiki/File:Origami_love_hearts.jpg @SallyanneHowell Everyone loves Valentines Day and guess what… it happens every year!
  23. 23. CREATING CONTENT SOME THINGS ARE PREDICTABLE & CHEAP @SallyanneHowell
  24. 24. TEA / COFFEE BREAK Image Credit: http://bit.ly/1eyniF3 @SallyanneHowell
  25. 25. QUESTION WHAT DO YOU THINK OF FACEBOOK? @MrJonPayne
  26. 26. IF THE AREA OF THIS SLIDE REPRESENTS ALL THE TRAFFIC ON THE INTERNET @MrJonPayne
  27. 27. http://mashable.com/2010/11/19/facebook-traffic-stats/ Hat Tip: https://twitter.com/kelvinnewman #BrightonSEO founder THIS MUCH IS FACEBOOK
  28. 28. @SallyanneHowell
  29. 29. Some 45 billion web pages http://www.worldwidewebsize.com/ 45 billion other web pages are fighting over the remainder @SallyanneHowell
  30. 30. SO HOW DOES FACEBOOK WORK? http://www.whatisedgerank.com/ WHAT DOES THIS MEAN FOR YOUR BRAND @SallyanneHowell
  31. 31. OPTIMISE YOUR FACEBOOK PAGE This is a organisation PAGE. Don’t use a PROFILE – PROFILES are for people, PAGES are for organisations BE FIRST TO THE PARTY @SallyanneHowell
  32. 32. OPTIMISE YOUR FACEBOOK PAGE Give as much relevant information as you can MAKE SEARCH ENGINES & CLIENTS LOVE YOU @SallyanneHowell
  33. 33. POSTING ON FACEBOOK GRAB MY ATTENTION – I DARE YOU! @SallyanneHowell
  34. 34. TWEET TWEET!
  35. 35. ENGAGING ON TWITTER TWEET STRUCTURE @SallyanneHowell
  36. 36. HOW TO TWEET FOR ENGLAND • Get visual – people love photos! • Ask for what you want – Pls RT, Share with your friends • Seize the moment – events you attend, use hashtags • Include a call to action – join our mailing list, come along to our event • Create urgency – “enter our competition today to win a free family ticket” • Demonstrate thought leadership • Converse with people – thanks for attending, what do you think about • Own your space – engage with local community https://business.twitter.com/write-engaging-promoted-tweets- general?utm_campaign=EM_UK_RT_SMB_Email6_Write%20your%20Tweets&utm_medium=e mail&utm_source=Eloqua A QUICK GUIDE TO TWEETING @SallyanneHowell
  37. 37. IF YOU HAVE ONE OF THESE… Sign up for free: https://mail.google.com/ THEN YOU HAVE A G+ ACCOUNT. WHY? @SallyanneHowell
  38. 38. THE G TO THE PLUS • Starting out – see if existing contacts are on G+ • Connect your website to your G+ page – Google is all knowing but wan • Use communities to share your content • Post to G+ whenever you post a blog post https://support.google.com/plus/?hl=en#topic=3049661 HOW TO WIN ON G+ @SallyanneHowell
  39. 39. Pinterest Question Show of hands Intro to what pinterest, what n why examples of best practices measuring success More than just cakes and cats
  40. 40. COCA COLA BOARDS AND PINS @SallyanneHowell
  41. 41. LINKEDIN SOME PEOPLE LOVE IT… @SallyanneHowell
  42. 42. ANALYTICS AND PAID ADVERTISING Image Credit: http://bit.ly/1boF4vi MEASURING SUCCESS & IMPROVING @SallyanneHowell
  43. 43. MEASURING SUCCESS http://www.noisylittlemonkey.com/professor-traffic/ PROFESSOR TRAFFIC
  44. 44. SOCIAL MEDIA FOR YOUR BUSINESS TWEET US: @SALLYANNEHOWELL @NOISYMONKEY

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