OnSite Tageting Strategy
Apr. 21, 2008•0 likes•2,556 views
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OnSite Tageting Strategy
- 1. Targeting Strategy: Crawl, Walk, Run
- 2. Creating Marketing Solutions •Understand User Intent Affinity •Use Advanced Technologies to Deliver Relevance •Test, Target Optimize Emerging Marketing Marketing Technology RAMP ROI
- 3. Post-Click •Optimized Landing pages •Site Optimization •Application Design Development Pre-Click •Adplications (Intelligent Ad Units) •Video Rich Media Search Ads
- 4. Personalization Targeting Roadmap • Build Segments Affinities • Hypothesize Relevance • Create Develop • Test Validate • Monitor
- 5. Segments: Thick Slices = High Impact