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OnSite Tageting Strategy

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Presentation at Web Analytics Wednesday, Cambridge, MA

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OnSite Tageting Strategy

  1. Targeting Strategy: Crawl, Walk, Run
  2. Creating Marketing Solutions •Understand User Intent Affinity •Use Advanced Technologies to Deliver Relevance •Test, Target Optimize Emerging Marketing Marketing Technology RAMP ROI
  3. Post-Click •Optimized Landing pages •Site Optimization •Application Design Development Pre-Click •Adplications (Intelligent Ad Units) •Video Rich Media Search Ads
  4. Personalization Targeting Roadmap • Build Segments Affinities • Hypothesize Relevance • Create Develop • Test Validate • Monitor
  5. Segments: Thick Slices = High Impact
  • mikeholley

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    Apr. 27, 2008

Presentation at Web Analytics Wednesday, Cambridge, MA

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