1.
<ul><ul><li>Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC </li></ul></ul>SEARCH BECOMES THE DISPLAY OS

2.
<ul><ul><li>Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC </li></ul></ul>Twitter: @jonathanmendez Blog: Optimize & Prophesize

3.
<ul><ul><li>Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC </li></ul></ul>THE GOLDEN TRIANGLE

4.
<ul><ul><li>Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC </li></ul></ul>THE GOLDEN SHOWER

5.
<ul><ul><li>Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC </li></ul></ul>On June 18 th 2009 a link from Yahoo’s homepage to this page on NYTimes.com generated 9M page views in only 2 hrs. ATTENTION DEFICIT DISORDER

6.
<ul><ul><li>Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC </li></ul></ul>SEARCH SAVES! INTENT SEGMENTATION CREATIVE BUYING CAMPAIGN MANAGEMENT

7.
<ul><ul><li>Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC </li></ul></ul>INTENT <ul><li>PERFORMANCE </li></ul><ul><li>DATA </li></ul><ul><li>CPX </li></ul>Display “Search” OS

8.
<ul><ul><li>Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC </li></ul></ul>SEGMENTATION <ul><li>DIFFERENTIATED </li></ul><ul><li>AUDIENCE </li></ul><ul><li>CURRENT BEHAVIOR </li></ul>Display “Search” OS

9.
<ul><ul><li>Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC </li></ul></ul>CREATIVE <ul><li>TARGETED </li></ul><ul><li>DYNAMIC </li></ul><ul><li>SELF SERVE </li></ul>Display “Search” OS

10.
<ul><ul><li>Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC </li></ul></ul>BUYING <ul><li>BID & RTB </li></ul><ul><li>EXCHANGES </li></ul><ul><li>AUTOMATED </li></ul>Display “Search” OS

11.
<ul><ul><li>Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC </li></ul></ul>CAMPAIGN MGMT <ul><li>LOW MINIMUM </li></ul><ul><li>NO SWITCH $ </li></ul><ul><li>OPTIMIZATION </li></ul>Display “Search” OS