Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Can Widgets Save Display Advertising?
David Ogilvy “ The more informative your advertising, the more persuasive it will be.” “ What really decides consumers to ...
Why passive ad pricing & strategies
… in a user controlled medium?
“ Performance Disconnect” What matters? matters a little –  info you   know about people matters A LOT –  controls you giv...
Adplication Demos
Adplication Performance  <ul><li>CTR: +110% vs. Control </li></ul><ul><li>Engage Rate: .17 (Users/Impressions) </li></ul><...
Give people the ability  to  define  their experience
FACT:  Consumers Know More About What They Want  Then You Ever Will!
But Why Does it Work Better? “ I do not regard advertising as entertainment or an art form, but as  a medium of informatio...
Search is not a channel Search is a behavior
Widgets Flip the Info Funnel Query V Intelligence V Context V Content
The Widget Web Funnel Content  (location) Context  (relevance) Intelligence  (rules) Control  (search)
Information & Content create interest & intent
Intelligent Web = Mashup blurring the lines between search, display, contextual & social
Semantic Demos
“ Happiness is not on the road to anything. Happiness is the road.” - Bob Dylan’s Grandmother
Upcoming SlideShare
Loading in …5

Semantic Demos Ad Applications


Published on

Semantic Demos

Published in: Business, Technology
  • Follow the link, new dating source: ❶❶❶ ❶❶❶
    Are you sure you want to  Yes  No
    Your message goes here
  • Sex in your area is here: ❤❤❤ ❤❤❤
    Are you sure you want to  Yes  No
    Your message goes here