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Can Widgets Save Display Advertising?
David Ogilvy “ The more informative your advertising, the more persuasive it will be.” “ What really decides consumers to ...
Why passive ad pricing & strategies
… in a user controlled medium?
“ Performance Disconnect” What matters? matters a little –  info you   know about people matters A LOT –  controls you giv...
Adplication Demos
Adplication Performance  <ul><li>CTR: +110% vs. Control </li></ul><ul><li>Engage Rate: .17 (Users/Impressions) </li></ul><...
Give people the ability  to  define  their experience
FACT:  Consumers Know More About What They Want  Then You Ever Will!
But Why Does it Work Better? “ I do not regard advertising as entertainment or an art form, but as  a medium of informatio...
Search is not a channel Search is a behavior
Widgets Flip the Info Funnel Query V Intelligence V Context V Content
The Widget Web Funnel Content  (location) Context  (relevance) Intelligence  (rules) Control  (search)
Information & Content create interest & intent
Intelligent Web = Mashup blurring the lines between search, display, contextual & social
Semantic Demos
“ Happiness is not on the road to anything. Happiness is the road.” - Bob Dylan’s Grandmother
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Search is not a channel Ad Applications


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Search is not a channel Search is a behavior

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