How to launch anything

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Here's a step-by-step guide to launching your product or service. Includes a detailed case study of how I launched my product and made over $70k in sales.

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How to launch anything

  1. 1. WELCOME TO HOW TO LAUNCH ANYTHING “Launching Anything is Like Taking an Epic Trip” how to launch Anything presented by jonathan mead
  2. 2. the mission Learn the framework for successfully launching AND the character traits of a successful launcher
  3. 3. Hi, I’m JONATHAN MEAD I’ve been a key advisor in several dozen launches and have successfully done five and six figure launches.
  4. 4. ‣ Courageous ‣ Observant ‣ Curious ‣ Tenacious Successful launcher traits
  5. 5. The successful launcher is above all open and curious
  6. 6. Launching is a lot like convincing other pioneers to take a trip with you
  7. 7. they don’t care much about how they get there
  8. 8. they just want to know if you can take them where they’re going
  9. 9. Just remember the five launching commandments
  10. 10. Commandment one You must build excitement and suspense
  11. 11. Commandment two You must know where you’re going and demonstrate that to others
  12. 12. Commandment three You must tell a story others want to be a part of
  13. 13. Commandment four You must give people quick wins that demonstrate
 your skills
  14. 14. Commandment five You must make a compelling offer and create stakes
  15. 15. Okay… so, how do you actually do it?
  16. 16. stage one: Planning
  17. 17. get clear on who you’re serving
  18. 18. set a date 
 and get accountability
  19. 19. create margin and decide what you won’t do
  20. 20. craft the story
  21. 21. why does this trip matter?
  22. 22. What’s the core transformation?
  23. 23. stage two: Prelaunch
  24. 24. in most cases, you’ll want to build a launch sequence
  25. 25. 1. intrigue 2. trust 3. commitment 4. results 5. the offer Key steps
  26. 26. each step is a piece of the launch, leading up to them taking the “trip” with you
  27. 27. prelaunch warmup offer
  28. 28. stage three: Midlaunch
  29. 29. key 1: promote and don’t hold back
  30. 30. key 2: answer questions and objections
  31. 31. key 3: be ready for surprises
  32. 32. stage four: Postlaunch
  33. 33. keep your promises
  34. 34. surprise and delight
  35. 35. say thank you
  36. 36. what are the five commandments? Review
  37. 37. What area do you most need to work on?
  38. 38. what’s one thing you can do to improve?
  39. 39. case study! Trailblazer
  40. 40. ‣ 2,000 person 
 interest list ‣ $70k gross sales ‣ 90-day launch period ‣ five part video sequence Quick stats
  41. 41. someone stuck in a job they hate and don’t know what their offer to the world is Future Trailblazer
  42. 42. started preparing in oct 2011 and launched in jan 2012
  43. 43. remember the launch sequence? ! i’m going to share the launch steps now
  44. 44. 1. excitement: Movie-style trailer
  45. 45. 2. Proof: Case study with Eric Grey
  46. 46. 3. commitment: Contest
  47. 47. 4. results: Offer to the 
 world video
  48. 48. 5. offer: Webinar with stakes
  49. 49. the trailblazer offer
  50. 50. Join me and i’ll personally guide you to making at least $1,000 doing what you love in the next six months, or we’ll give you all your money back plus $100 Promise
  51. 51. $497 or six payments of $97 Price
  52. 52. private members only forum and twice a month group mentorship from yours truly Community
  53. 53. six core modules or monthly missions with case studies, checklists and video training Content
  54. 54. Behind the scenes master class on how I make over $10k per month in passive income Bonuses
  55. 55. Building Buzz with Affiliates
  56. 56. showed affiliates the trailer and got them to buy into the story
  57. 57. gave them tons of resources
  58. 58. held an affiliate contest
  59. 59. offered to do joint webinars with bigger affiliates
  60. 60. answer these five golden questions Your homework
  61. 61. who do you want to take on your trip?
  62. 62. where are you taking them?
  63. 63. why does it matter?
  64. 64. how did it all get started?
  65. 65. what’s the core transformation?
  66. 66. want more? ! download the resource kit
  67. 67. LAUNCHANYTHINGKIT.COM
  68. 68. final thoughts A poem, by me

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