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Instagram at BYU

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Instagram at BYU

  1. 1. INSTAGRAM AT BYU BYU Social Media Committee Meeting Jan. 24, 2014
  2. 2. WHY INSTAGRAM? • Teens • Teen leaving Facebook and young adults are all over Instagram • 39% of users are 16-24 year olds
  3. 3. BYU IG BACKGROUND • Started • Posted in September, 2013 8 BYU file photos (campus scenics) • Watched the #BYU hashtag
  4. 4. BACKGROUND • Just 100 followers in the first week • Just 300 total followers in the second week
  5. 5. BACKGROUND • Tried a hard launch on Oct. 8, 2013 • Posted about it on the BYU Facebook page and BYU.edu • Asked users to tag us in their homecoming pics
  6. 6. BACKGROUND • Went from 823 followers to 1237 by the end of the week
  7. 7. EARLY TAKEAWAY • Campaign was mildly effective, but it was our monitoring and interactions on a individual user level that was really helping us grow and providing cool anecdotes.
  8. 8. EARLY TAKEAWAY • Growth on Instagram is very organic
  9. 9. WHAT WE’RE DOING
  10. 10. STATIGRAM • Excellent • Can web-based platform for using Instagram do everything but post an actual photo
  11. 11. WHAT’S TO COME? • Micro video • More Instagram-up-front thinking from our photographers

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