Case SM Presentation v2.0

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Case SM Presentation v2.0

  1. 1. TWEET, LIKE, PIN AND FOLLOWMaking Social Media Work forYOU
  2. 2. FINDINGYOUR PLACE
  3. 3. OUR GOALSTODAY• Showcase some cool results that we’re seeing• Demonstrate how we are achieving those results throughdeliberate, up-front strategy• Inspire you with some ideas of how social media can workfor YOU ... no matter your role or circumstance
  4. 4. FIRST OF ALL ...• Who are we?
  5. 5. WHO ARE WE?• 6 social media professionals at Utah institutions• 2 at public universities• 2 at private universities• 1 at a community college• 1 at an independent K-12 school• Housed in admissions, web communications, media relations and public affairs
  6. 6. WHO ARE WE?• While all of us have social media woven into our jobdescription in some way, the way we use social media on aday-to-day basis is quite different• Different assets• Different cultures• Different goals
  7. 7. (NOW GO INTO 5 MINPRESENTATIONS)
  8. 8. APPEALINGTO PROSPECTIVESAT WESTMINSTER• Social media run out of admissions office• End goal is always to appeal to prospective students• Graduating class 2012
  9. 9. CREATING COMMUNITY ATWEBER STATE• Engage, not sell• Create community in a traditional sense at a nontraditionalschool• Finals survival kit
  10. 10. SPREADING DIGITALINFLUENCE AT BYU• Everyone knows that BYU has a football team and is ownedby the LDS Church, we’re using social media to try to bolsterthe academic reputation• Content that makes you think of someone else• Using social media in a media relations function
  11. 11. KNOWINGYOUR AUDIENCEAT ROWLAND HALL• Most of the school’s social followers are parents• Trying to increase inquiries and retention• Facebook advertising
  12. 12. GETTING RECOGNIZED ATSLCC• Major goals are visibility and awareness• Instagram and selflessness• Don’t be annoying!
  13. 13. U OF U HEALTHCARE USINGHASHTAG POWER• Reputation management• Lots of monitoring/tracking/using analytics• LiveTwitter chats, conferences, events
  14. 14. TAKEAWAYS• 6 strategies, 6 successes ... all very different
  15. 15. PANEL DISCUSSION
  16. 16. TAKEAWAYS• All of the examples shared had some sort of internalcollaboration or information sharing that happened• You may not manage a social media account yourself, but youcould collaborate with those who do on your next project(familiarize yourself with their goals first, make sure you’re onthe same page)
  17. 17. THANKYOU!

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