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Je ne suis pas un spammeur !

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Quand le respect et la confiance forment le socle de votre stratégie marketing.

Présentation donnée par Jonathan Loriaux lors d'un petit déjeuner organisé par ExactTarget à propos de l'engagement et de l'emailing.

Published in: Business
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Je ne suis pas un spammeur !

  1. 1. sender.combad“Je ne suis pas unspammeur”Quand le respect et la confiance forment le soclede votre stratégie marketing.
  2. 2. sender.combadJonathan LoriauxConsultant Emailing et eCRM@badsender // @jloriaux
  3. 3. sender.combadUne horrible méprise !
  4. 4. sender.combadPourquoi ?Une question de définition !
  5. 5. sender.combadLe spam, pourriel ou polluriel est unecommunication électronique non sollicitée, enpremier lieu via le courrier électronique. Il s’agiten général d’envois en grande quantité effectués àdes fins publicitaires.Source: Wikipedia“
  6. 6. sender.combadNon sollicitée.
  7. 7. sender.combadUne question de perception
  8. 8. sender.combadLe spam est une communicationélectronique perçue comme non sollicitée,en premier lieu via le courrier électronique. Ils’agit en général d’envois en grande quantitéeffectués à des fins publicitaires.Source: Wikipedia“
  9. 9. sender.combadComment faire évoluercette perception ?
  10. 10. sender.combadRespect.
  11. 11. sender.combadPromesse.
  12. 12. sender.combadEngagement.
  13. 13. sender.combadSoumission librementconsentie
  14. 14. sender.combadE-thique.
  15. 15. sender.combadEn pratique.
  16. 16. sender.combadBeing trustworthy requires: Doing theright thing. And doing things right.― Don Peppers“
  17. 17. sender.combadUne approche tropmécanique.
  18. 18. sender.combadPrendre du recul. Agir.
  19. 19. sender.combadSoon is not as good as now.― Seth Godin“
  20. 20. sender.combadListez vos promesses.
  21. 21. sender.combadPriorités.
  22. 22. sender.combadRappelez la source durecrutement dans vosemails.
  23. 23. sender.combadDésignez un responsablequalité "emailing".
  24. 24. sender.combadCréez des liens entre emailet point de vente.Exemple : Le ticket de caisse électronique
  25. 25. sender.combadMisez sur lemailingtransactionnel. Lesscénarios.
  26. 26. sender.combadRestez pertinent. Et utilisezles outils qui vouspermettront dy arriver.
  27. 27. sender.combadCessez d’envoyer vos emailsen mode "noreply"#noreplywar
  28. 28. sender.combadEngagez votre cible dès ledébut de votre programmeemailing.
  29. 29. sender.combadMerci.
  30. 30. sender.combad?

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