A Ketchum discussion/debate/ brawl held live in NYC and streaming free across the web on October 6, 2011 to explore whether marketing is ruining the internet.
What role can and should companies and brands play in shaping online culture? Will marketing and internet culture ever be able to coexist in harmony? Is there a middle ground between what marketers want to offer and what web users actually want?
A distinguished group of keynote speakers and panelists joined us to discuss this issues.
Here is a high-level summary of key takeaways. For more information, including full video coverage of the event, visit www.respecttheinternet.com.
Credits: Many thanks to Ketchum's Brian Keenan for his work on this fine presentation.