Kirk Design Pc Low Res 2009

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An Introduction to Jonathan Kirk\'s Design Work for Science, Technology and Commerce.

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Kirk Design Pc Low Res 2009

  1. 1. hello
  2. 2. I’m Jonathan…
  3. 3. I’d like to introduce myself…
  4. 5. I like to design things:
  5. 6. for science, technology, & commerce
  6. 7. Goals <ul><li>I make things easier: </li></ul><ul><li>For customers to buy </li></ul>Looking Forward
  7. 8. <ul><li>I make things easier: </li></ul><ul><li>For customers to buy </li></ul><ul><li>For field sales to sell </li></ul>Goals Looking Forward
  8. 9. <ul><li>I make things easier: </li></ul><ul><li>For customers to buy </li></ul><ul><li>For field sales to sell </li></ul><ul><li>For employees to do their job </li></ul>Goals Looking Forward
  9. 10. <ul><li>I make things easier: </li></ul><ul><li>For customers to buy </li></ul><ul><li>For field sales to sell </li></ul><ul><li>For employees to do their job </li></ul><ul><li>For you to build great brands </li></ul>Goals Looking Forward
  10. 11. <ul><li>I make things easier: </li></ul><ul><li>For customers to buy </li></ul><ul><li>For field sales to sell </li></ul><ul><li>For employees to do their job </li></ul><ul><li>For you to build great brands </li></ul><ul><li>For technology to positively </li></ul><ul><li>change business outcomes </li></ul>Goals Looking Forward
  11. 12. Background <ul><li>Virginia Commonwealth </li></ul><ul><li>University </li></ul>Looking Back
  12. 13. <ul><li>Virginia Commonwealth </li></ul><ul><li>University </li></ul><ul><li>Yale-NEA non-degree program </li></ul>Background Looking Back
  13. 14. <ul><li>Virginia Commonwealth </li></ul><ul><li>University </li></ul><ul><li>Yale-NEA non-degree program </li></ul><ul><li>National Geographic Society </li></ul>Background Looking Back
  14. 15. <ul><li>Virginia Commonwealth </li></ul><ul><li>University </li></ul><ul><li>Yale-NEA non-degree program </li></ul><ul><li>National Geographic Society </li></ul><ul><li>Time-Life, Inc. </li></ul>Background Looking Back
  15. 16. <ul><li>Virginia Commonwealth </li></ul><ul><li>University </li></ul><ul><li>Yale-NEA non-degree program </li></ul><ul><li>National Geographic Society </li></ul><ul><li>Time-Life, Inc. </li></ul><ul><li>Texas Instruments </li></ul>Background Looking Back
  16. 17. <ul><li>Virginia Commonwealth </li></ul><ul><li>University </li></ul><ul><li>Yale-NEA non-degree program </li></ul><ul><li>National Geographic Society </li></ul><ul><li>Time-Life, Inc. </li></ul><ul><li>Texas Instruments </li></ul><ul><li>Annual reports </li></ul>Background Looking Back
  17. 18. <ul><li>Virginia Commonwealth </li></ul><ul><li>University </li></ul><ul><li>Yale-NEA non-degree program </li></ul><ul><li>National Geographic Society </li></ul><ul><li>Time-Life, Inc. </li></ul><ul><li>Texas Instruments </li></ul><ul><li>Annual reports </li></ul><ul><li>Medical center </li></ul>Background Looking Back
  18. 19. <ul><li>Virginia Commonwealth </li></ul><ul><li>University </li></ul><ul><li>Yale-NEA non-degree program </li></ul><ul><li>National Geographic Society </li></ul><ul><li>Time-Life, Inc. </li></ul><ul><li>Texas Instruments </li></ul><ul><li>Annual reports </li></ul><ul><li>Medical center </li></ul><ul><li>Medical publishing </li></ul>Background Looking Back
  19. 20. <ul><li>Virginia Commonwealth </li></ul><ul><li>University </li></ul><ul><li>Yale-NEA non-degree program </li></ul><ul><li>National Geographic Society </li></ul><ul><li>Time-Life, Inc. </li></ul><ul><li>Texas Instruments </li></ul><ul><li>Annual reports </li></ul><ul><li>Medical center </li></ul><ul><li>Medical publisher </li></ul><ul><li>W. L. Gore & Associates </li></ul>Background Looking Back
  20. 21. Awards <ul><li>AIGA </li></ul>Recognition
  21. 22. <ul><li>AIGA </li></ul><ul><li>New York Art Directors Club </li></ul>Awards Recognition
  22. 23. <ul><li>AIGA </li></ul><ul><li>New York Art Directors Club </li></ul><ul><li>Philadelphia Art Directors Club </li></ul>Awards Recognition
  23. 24. <ul><li>AIGA </li></ul><ul><li>New York Art Directors Club </li></ul><ul><li>Philadelphia Art Directors Club </li></ul><ul><li>Federal Design Council </li></ul>Awards Recognition
  24. 25. <ul><li>AIGA </li></ul><ul><li>New York Art Directors Club </li></ul><ul><li>Philadelphia Art Directors Club </li></ul><ul><li>Federal Design Council </li></ul><ul><li>John Caples Award </li></ul>Awards Recognition
  25. 26. <ul><li>AIGA </li></ul><ul><li>New York Art Directors Club </li></ul><ul><li>Philadelphia Art Directors Club </li></ul><ul><li>Federal Design Council </li></ul><ul><li>John Caples Award </li></ul><ul><li>Art Director’s Club of </li></ul><ul><li>Metropolitan Washington </li></ul>Awards Recognition
  26. 27. <ul><li>AIGA </li></ul><ul><li>New York Art Directors Club </li></ul><ul><li>Philadelphia Art Directors Club </li></ul><ul><li>Federal Design Council </li></ul><ul><li>John Caples Award </li></ul><ul><li>Art Director’s Club of </li></ul><ul><li>Metropolitan Washington </li></ul><ul><li>Dallas Society of Visual Arts </li></ul>Awards Recognition
  27. 28. <ul><li>AIGA </li></ul><ul><li>New York Art Directors Club </li></ul><ul><li>Philadelphia Art Directors Club </li></ul><ul><li>Federal Design Council </li></ul><ul><li>John Caples Award </li></ul><ul><li>Art Director’s Club of </li></ul><ul><li>Metropolitan Washington </li></ul><ul><li>Dallas Society of Visual Arts </li></ul><ul><li>Warren Paper Company </li></ul><ul><li>Library of Ideas </li></ul>Awards Recognition
  28. 29. <ul><li>Gilbert Paper Company </li></ul>Awards Recognition
  29. 30. <ul><li>Gilbert Paper Company </li></ul><ul><li>Billboard Magazine </li></ul>Awards Recognition
  30. 31. <ul><li>Gilbert Paper Company </li></ul><ul><li>Billboard Magazine </li></ul><ul><li>Print Magazine </li></ul>Awards Recognition
  31. 32. <ul><li>Gilbert Paper Company </li></ul><ul><li>Billboard Magazine </li></ul><ul><li>Print Magazine </li></ul><ul><li>Art Director Magazine </li></ul>Awards Recognition
  32. 33. <ul><li>Gilbert Paper Company </li></ul><ul><li>Billboard Magazine </li></ul><ul><li>Print Magazine </li></ul><ul><li>Art Director Magazine </li></ul><ul><li>Communicator Awards 07 & 08 </li></ul>Awards Recognition
  33. 34. <ul><li>Gilbert Paper Company </li></ul><ul><li>Billboard Magazine </li></ul><ul><li>Print Magazine </li></ul><ul><li>Art Director Magazine </li></ul><ul><li>Communicator Awards 07 & 08 </li></ul><ul><li>Graphic Arts Guild </li></ul>Awards Recognition
  34. 35. <ul><li>Gilbert Paper Company </li></ul><ul><li>Billboard Magazine </li></ul><ul><li>Print Magazine </li></ul><ul><li>Art Director Magazine </li></ul><ul><li>Communicator Awards 07 & 08 </li></ul><ul><li>Graphic Arts Guild </li></ul><ul><li>DMMA </li></ul>Awards Recognition
  35. 36. <ul><li>Gilbert Paper Company </li></ul><ul><li>Billboard Magazine </li></ul><ul><li>Print Magazine </li></ul><ul><li>Art Director Magazine </li></ul><ul><li>Communicator Awards 07 & 08 </li></ul><ul><li>Graphic Arts Guild </li></ul><ul><li>DMMA </li></ul><ul><li>Advertising Club of Delaware </li></ul>Awards Recognition
  36. 37. <ul><li>Gilbert Paper Company </li></ul><ul><li>Billboard Magazine </li></ul><ul><li>Print Magazine </li></ul><ul><li>Art Director Magazine </li></ul><ul><li>Communicator Awards 07 & 08 </li></ul><ul><li>Graphic Arts Guild </li></ul><ul><li>DMMA </li></ul><ul><li>Advertising Club of Delaware </li></ul><ul><li>ADDE Awards </li></ul>Awards Recognition
  37. 38. <ul><li>Gilbert Paper Company </li></ul><ul><li>Billboard Magazine </li></ul><ul><li>Print Magazine </li></ul><ul><li>Art Director Magazine </li></ul><ul><li>Communicator Awards 07 & 08 </li></ul><ul><li>Graphic Arts Guild </li></ul><ul><li>DMMA </li></ul><ul><li>Advertising Club of Delaware </li></ul><ul><li>ADDE Awards </li></ul><ul><li>Print Regional Design Directory </li></ul>Awards Recognition
  38. 39. Process Open Cycle Glass Box Analysis Design Thinking
  39. 40. Process Open Cycle Glass Box Analysis Planning Design Thinking
  40. 41. Process Open Cycle Glass Box Analysis Planning Design Design Thinking
  41. 42. Process Open Cycle Glass Box Analysis Planning Design Implement Design Thinking
  42. 43. Process Open Cycle Glass Box Analysis Planning Design Implement Review Review Review Design Thinking
  43. 44. Work W. L. Gore & Associates, Inc Gore Capability Center Exhibits
  44. 45. <ul><li>11.5 acre site </li></ul><ul><li>43,000 sq. ft. </li></ul><ul><li>Associates: about 55 </li></ul><ul><li>It’s the “Front Door” for Gore </li></ul>Work W. L. Gore & Associates, Inc Gore Capability Center Exhibits
  45. 46. Work W. L. Gore & Associates, Inc Gore Capability Center Exhibits <ul><li>Metrics for first 21 months </li></ul><ul><li>Over 6K corporate events </li></ul><ul><li>54K visitors </li></ul><ul><li>465 capability overviews </li></ul><ul><li>235 customer visits, </li></ul><ul><li>6 customers per visit </li></ul><ul><li>1.4K direct customers to Gore </li></ul>
  46. 47. Work W. L. Gore & Associates, Inc Gore Capability Center Exhibits
  47. 48. Work W. L. Gore & Associates, Inc Gore Capability Center Exhibits
  48. 49. Work W. L. Gore & Associates, Inc Gore Capability Center Exhibits
  49. 50. Work W. L. Gore & Associates, Inc Gore Capability Center Exhibits Before
  50. 51. Work W. L. Gore & Associates, Inc Gore Capability Center Exhibits Planning
  51. 52. Work W. L. Gore & Associates, Inc Gore Capability Center Exhibits Completed
  52. 53. Work W. L. Gore & Associates, Inc Gore Capability Center Exhibits Planning
  53. 54. Work W. L. Gore & Associates, Inc Gore Capability Center Exhibits Completed
  54. 55. Work W. L. Gore & Associates, Inc Gore Capability Center Exhibits
  55. 56. <ul><li>Vision </li></ul><ul><li>Each year Gore brings a number of </li></ul><ul><li>corporations together to share our </li></ul><ul><li>product technology and to listen to them. </li></ul>Work W. L. Gore & Associates, Inc Gore Capability Center Exhibits-2008 Innovation Day <ul><li>Intel </li></ul><ul><li>Fresenius Medical Center </li></ul><ul><li>Kraft Foods </li></ul><ul><li>Convatec </li></ul><ul><li>P & G </li></ul><ul><li>Phillips Applied Technologies </li></ul><ul><li>Genetech </li></ul><ul><li>Wolverine </li></ul><ul><li>Merrill </li></ul><ul><li>Mountain Hardwear </li></ul>
  56. 57. W. L. Gore & Associates, Inc Gore Capability Center Exhibits-2008 Innovation Day Work
  57. 58. Work W. L. Gore & Associates, Inc Product Capability Posters Exhibits-2008 Innovation Day
  58. 59. Work W. L. Gore & Associates, Inc Gore Capabilities Brochure Collateral-Center Brochure
  59. 60. Work W. L. Gore & Associates, Inc Gore Heritage & Culture Collateral-Interactive Brochure
  60. 61. Work W. L. Gore & Associates, Inc Genealogy & Configurator Collateral-Interactive Brochure
  61. 62. W. L. Gore & Associates, Inc Electronic Products Division 200 Technical Data Sheets Collateral-Technical Literature Work
  62. 63. W. L. Gore & Associates, Inc Electronic Products Division Korean Traditional Chinese Collateral-Technical Literature Work
  63. 64. W. L. Gore & Associates, Inc Electronic Products Division Asset Management 250 Documents Marketing Communication Channel Web-site Distribution Work
  64. 65. W. L. Gore & Associates, Inc Electronic Products Division On-Demand Storefront for Sales Channels-No Inventory Web-site Storefront Work
  65. 66. Work W. L. Gore & Associates, Inc Electronic Products Division Divisional Sales Collateral Collateral-Sales Literature
  66. 67. Work W. L. Gore & Associates, Inc Electronic Products Division Divisional Sales Collateral Collateral-Sales Literature
  67. 68. Work W. L. Gore & Associates, Inc Electronic Products Division Magazine Collateral-Sales Literature
  68. 69. Work W. L. Gore & Associates, Inc Electronic Products Division MD&M Trade Show, NYC Exhibits-Trade Show Advertising
  69. 70. Work W. L. Gore & Associates, Inc Electronic Products Division MD&M Trade Show, NYC Exhibits-Trade Show
  70. 71. Work W. L. Gore & Associates, Inc Electronic Products Division MD&M Trade Show, NYC Exhibits-Trade Show
  71. 72. Work Texas Instruments Consumer Products Division Consumer Electronics Show Exhibits-Trade Show
  72. 73. Work Texas Instruments Consumer Products Division Consumer Electronics Show Exhibits-Trade Show
  73. 74. Delaware Center for the Contemporary Arts Work Brand Strategy
  74. 75. Work Brand Identity Manual Delaware Center for the Contemporary Arts
  75. 76. Work Brand Identity Manual Delaware Center for the Contemporary Arts
  76. 77. Work Web Site Design Delaware Center for the Contemporary Arts
  77. 78. W. L. Gore & Associates, Inc Advanced Digital Interconnects Work Advertising
  78. 79. W. L. Gore & Associates, Inc Medical Products Work Advertising
  79. 80. W. L. Gore & Associates, Inc Medical Products Work Advertising
  80. 81. Work Identity-Logotypes
  81. 82. Consumer Posters Work Posters
  82. 83. Consumer Posters Work Posters
  83. 84. Consumer Posters Work Posters
  84. 85. Consumer Product Posters Texas Instruments Magic Wand Product PARSEC Game Poster Work Posters
  85. 86. Consumer Product Posters Texas Instruments Basic Computer Calculators Work Posters
  86. 87. Fund Raising Event Posters Delaware Center for the Contemporary Arts Cuba Cabana Jeepers, Creepers, Peepers Work Posters
  87. 88. Delaware Center for the Contemporary Arts Paint Ball Thomas Jefferson Foundation Poster for Learning Magazine Celebrating 250th Birthday Work Posters
  88. 89. 2008 Happy New Year Work Posters
  89. 90. Work Packaging Texas Instruments Consumer Packaging
  90. 91. Work Annual Reports Atlantic Financial Philadelphia, PA
  91. 92. Work Annual Reports Atlantic Financial Philadelphia, PA
  92. 93. Work Annual Reports Atlantic Financial Philadelphia, PA
  93. 94. Work Annual Reports Osteopathic Medical Center Of Philadelphia
  94. 95. Work College View Book Philadelphia College of Osteopathic Medicine
  95. 96. Work Alumni Magazine Philadelphia College of Osteopathic Medicine
  96. 97. Work Engagement Calendars National Geographic Society Washington, DC
  97. 98. Work Direct Response Johnson & Johnson Postcard HMO Management
  98. 99. Work Direct Response Bell Atlantic CENTREX
  99. 100. Work Direct Response Bell Atlantic CENTREX
  100. 101. Work Direct Response National Geographic Society Membership Solicitation
  101. 102. Work Direct Response W. L. Gore & Associates, Inc. Personalized URL Technology Personalized URL Linked to Web Web Linked to Inside Sales Inside Sales Follow-ups Are in Real-Time 3.5% Return 3.0% Overall Conversion
  102. 103. Work Direct Response W. L. Gore & Associates, Inc. Personalized URL Technology Personalized URL Linked to Web Web Linked to Inside Sales Inside Sales Follow-ups Are in Real-Time 5.3% Return 3.5% Overall Conversion

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