eAccessibility: Compliance towards Innovation


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Why is eAccessibility always thought about in terms of compliance with standards like WCAG?

What happens when you consider the needs of disabled and elderly people as a challenge to be more innovative?

Inclusion expert Jonathan Hassell's QITCOM-12 gives examples of what can happen when organisations embrace innovation through inclusion.

More detailed examples available from: http://www.hassellinclusion.com/2011/10/beyond-inclusion-and-reverse-inclusion/

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  • So that ’ s a summary of our Phase 2 application. Thanks for you attention. And do you have any questions?
  • Here’s a summary of what we were able to achieve in our Phase One.
  • Strategy and research researching users needs from technology and how evolving technology directions will present challenges and opportunities to supporting those needs standards setting the right international standards BS8878 => ISO... embedding training consultancy support tools innovation innovation through inclusion inclusion solutions finding the hard/costly barriers for inclusion finding ways to create solutions for them licensing those solutions at low cost to the widest number of websites
  • eAccessibility: Compliance towards Innovation

    1. 1. eAccessibility:Compliance towards InnovationProf Jonathan HassellDirector, Hassell Inclusion ltd.QITCOM 2012 eAccessibility PanelTues 6th March 2012
    2. 2. Thinking of eAccessibility as Compliance is okay…It gets rid of some of your legal and reputational risks
    3. 3. But it’s not the key to your success…And, without thinking of the people you’re helping,it’s not exactly exciting…
    4. 4. How to flourish in the wild west…
    5. 5. Innovation…
    6. 6. Great innovationsUser-focused innovation…
    7. 7. Listening to your diverse audiences need’s…identifies challenges…but innovation often follows a challenge
    8. 8. How disabled & elderly people can free you from fixation…
    9. 9. Opportunities:mainstream inclusion vs beyond inclusion
    10. 10. Follow the stats to find the greatest audiences..
    11. 11. Don’t be afraid of doing things for disabled audiences
    12. 12. You can reap big benefits: OXO Good Grips• Well-known pioneer of Inclusive Design in the USA• Sam Farber’s wife, a keen cook, suffered from arthritis “Why do ordinary kitchen tools hurt your hands?”• First 15 products launched in 1990• Sales growth over 35% per year from 1991 to 2002• The line has now grown to over 500 products• Over 100 design awards received Centre for Business Innovation “Connected Communities, helping you Do more with Less” - 12 - Engineering Design Centre © 2011 Centre for Business Innovation Ltd
    13. 13. How listening to your users canprompt innovative thinking- case study: MyDisplay for the BBC
    14. 14. Comment: at 08:24am on 14 Jul 2010, thrifty wrote: * The background colour is forced to white - high contrast contributes to eye strain & headaches. Perhaps a light grey would help here? Comment: at 08:05am on 14 Jul 2010, chris b wrote: … Awful UK News/World New panel - … Terrible contrast too between the text and dark background.The problem which kicked off MyDisplay?How the BBC News redesign couldn’t win…
    15. 15. MyDisplay initial purpose:A way of turning complaints into positive userexperiences
    16. 16. Before starting: assess the business opportunity/risk– how many people could have these difficulties in theUK? 2m 1.9m 1.8m 80k low-vision dyslexic adults with cognitively but not blind low-literacy impaired levels (ADHD, (<age 8) Aspergers) Sources: DFEE
    17. 17. Looking for links with a wider picture:– the gap in Internet use in the UK 67% 42% of the general population have of disabled people have ever used the internet used the internetCould this issue be constraining UK Internet take-up...? Sources: EEDP (2008) and ONS (2007)
    18. 18. Explaining the gap...– our accessibility model expects too much of users... 1. an Assistive Technology or OS/browser setting to exist to make the site accessible to all • often they don’t (e.g. text to sign language, text to ‘Easy Read’) 2. if it does, the model expects web users to: a. be aware that the Assistive Technology or OS/browser setting/tool exists to meet their need • (even with sites like BBC My Web My Way to point the way) most are not b. be able to afford that technology • most are C2DE so have difficulty affording expensive techs c. be able to work out how to install it • most are not technical (don’t know what a browser is) and scared of downloads d. be able to work out how to use it • most are unconfident e. and then be able to use it to access online content • most never get this far, even if the site is WCAG AAA... • … and to do this for every device on which they use the web
    19. 19. Resulting product:Two clicks to preview a change…
    20. 20. Three more to tweak and save your theme…
    21. 21. And the rest of BBC Online (incl. mobile) uses yourpreferences… that’s it…
    22. 22. Works in Arabic too...
    23. 23. How linking new technologies & unmet needscan create great products- case study: uKinect
    24. 24. In use Watch the video at: http://www.ukinect.co.uk
    25. 25. I’m happy to help you get things moving…
    26. 26. How I can help – research to find user-needs
    27. 27. How I can help– collision for ideas generation & incubation
    28. 28. How I can help – finding you the right experts
    29. 29. Innovation Training & supportfor embedding StandardsStrategy &research www.hassellinclusion.com
    30. 30. e: jonathan@hassellinclusion.comt: @jonhassellw: www.hassellinclusion.com