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content strategy

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content strategy _ seconed oponion _medical industry
content strategy _ seconed oponion _medical industry
QUARTERLY
Content STRATEGY
Core Goals
Core Goals
● Increase brand awareness
● Developing the brand
● Increase credibility.
● Build engagement
● Increase sales
KPI

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content strategy _ seconed oponion _medical industry

  • 5. Core Goals ● Increase brand awareness ● Developing the brand ● Increase credibility. ● Build engagement ● Increase sales
  • 6. KPI
  • 7. KPI By the end of the year, based on current insights and goal, Our KPIs from organic posts and paid ads are: ● 2% engagement rate on different social media platforms ● Our brand has reached to 2 million Saudi ● Drive traffic to website around 125k ● 3500 (sign up ,WhatsApp , Calls) ● 750 Purchased Customer
  • 8. Unique Selling Point ● Our unique selling point is having best Saudi doctors that the reserving in their clinics is hard and time consuming. The reserving may take months ● We provide easy reserving for online consultation that may take few days
  • 10. Target Audience Age: 25 to 60 Gender: Both Male and Female Nationality: Saudis Geographic: People living in Riyadh & Damam & Al Khobar Behavior: that they have health issues Lifestyle: Internet users, Busy users that don’t want to waste time, and want second opinion from another doctor. General
  • 11. Target Audience Age: 25 to 40 Gender: Female Marital status: Married Interests: Pregnancy difficulties, sterility, Injection of microscopic, IVF, Artificial Vaccination, Doctor of obstetrics and gynecology. IVF
  • 12. Target Audience Age: 22 to 55 Gender: Both Male and Female Interests: Cosmetic surgery , Beauty and fashion, Obesity problems, filler, Botox, plastic surgeon Plastic
  • 13. Target Audience Age: 25 to 60 Gender: Both Male and Female Interests: cardio issues, blood pressure, Catheterization, heart attack, shortness of breath, Electrocardiography cardiology
  • 14. Target Audience Age: 30 to 50 Gender: Male Marital status: Married Interests: Kidney disease, Urinary tract problems, Prostate cancer, Kidney stones, bladder, Urinary infections, Urinary catheter, Bladder Cancer, Varicocele, Prostatitis, Cystitis, urine analysis Urology
  • 15. Target Audience Age: 30 to 50 Gender: Both Male and Female Interests: cancer, Tumors, Lung cancer, Liver cancer, Chemotherapy, Radiation therapy, Tumor removal, Bloody cough, Vomiting blood, Atomic scanning, CT scan, Bowel cancer, Colon Cancer Oncology
  • 16. Target Audience Age: 30 to 50 Gender: Both Male and Female Interests: ear, nose, and throat issues, sinuses, Inflammation of the middle ear, sore throat, Cochlear implant, Vertigo, headache, Glossitis, Runny nose, allergy, Head surgery ENT
  • 17. Target Audience Age: 30 to 50 Gender: Both Male and Female Interests: diabetes, and Gland diseases, Thyroid, Thyroid cancer, Thyroidectomy, Pituitary cancer, Hypophysectomy, Blood prolactin, Diabetes insipidus, The hormone oxytocin, Growth hormone, Empty sella syndrome, Endocrine tumors, Osteoporosis Endocrinology
  • 18. Target Audience Age: 30 to 50 Gender: Both Male and Female Interests: Neurologists issues, knock down, brain paralysis, Brain tumors, cramps, spells ,Birth defects, Spinal curvature, Muscular dystrophy, Muscle stiffness, Neuropathy, Movement disorder ,Growth stops, Parkinson’s, Multiple sclerosis, Children's neurological diseases Neurology
  • 19. Target Audience Age: 30 to 55 Gender: Both Male and Female Interests: Chest's diseases, Difficulty sleeping, Sleep disorders, Apnea, Runny nose, cough, asthma, chest allergy, shortness of breath, Bronchoconstriction, Tuberculosis, Pneumonia, CT scan of the chest Pulmonology
  • 20. BRAND
  • 21. Brand Persona Tone of voice: ● Moderate and flexible way ● Engaging ● The language of content is Arabic Brand Personality: ● Practical Brand voice: ● Consulting
  • 23. Content Type ● Videos ● Motion Graphics ● Reels ● TikTok ● Spotlight (Snapchat) ● Stories ● Photos ● Carousel ● GIF
  • 25. FREQUENCY CALENDAR 1. Starting with awareness content for the service 2. Sharing Some Of doctor’s portfolios 3. Starting Educational content 4. Making a videos ad the goal is conversion, showing the benefits of the website in the practical wat 5. A Step-by-Step Guide to Booking Appointments 1. Making podcasts with doctors 2. Influencer Marketing 3. Welcoming new doctors 4. Healthy lifestyle life hacks 5. Educational content 6. Black Friday offers (if available) 1. Sharing customer review 2. Live Q&A with doctors 3. Winter diseases content 4. Awareness for new sections 5. Continue making podcast with doctors 6. New year offers (if available) Oct. Nov. Dec.