In a few short years, the use of smartphones and tablets have become ubiquitous in our daily lives. Vibrant app ecosystems have and will continue to play an important role in encouraging rapid innovation, ensuring these devices will remain computing platform of choice for end users in the foreseeable future. The rapid adoption of mobile technology in the enterprise presents many important decision points to IT management. For example, native apps vs web apps, in-house app development vs outsourced, which platforms to support, what policies will be needed, mobile backend hosting platforms, security considerations and many more. These decisions, as is typically the case, involve tradeoffs, and the appropriate approach will vary based on each organization's individual business needs. However, an informed and thoughtful approach will help IT organizations extract value out of this fundamentally new approach to computing. This talk aims to help the IT practitioner appreciate and successfully navigate the labyrinth of decisions involved in moving the enterprise out onto these pervasive new mobile platforms.