The 5 most powerful self-beliefs that ignite human behavior
The 5 most powerful self-beliefs that ignite human behavior
Self-beliefs influence our goals, strategies and accomplishments. Do you know
which self-beliefs dominant your daily behavior?
By Bobby Hoffman, PhD Posted on 16 September 2015
Educational psychologist Dr. Bobby Hoffman is an Associate Professor in the School of Teaching, Learning &
Leadership at the University of Central Florida and author of Motivation for Learning and Performance, published by
Elsevier’s Academic Press in July. This is the second in a series of articles, he is writing for Elsevier Connect. The
first was: “5 pitfalls to understanding people’s motives.”
Understanding human behavior is based in part upon a conscious awareness of self-beliefs. These beliefs drive our
underlying motives, which influence our purpose, characteristics, interests, and idiosyncratic attributes that
determine who we are and what we achieve. (Graphic by Bobby Hoffman)
Most people have little insight into what ignites their day-to-day behavior, according to scientific evidence. Often
described as motives, the instrumental forces that drive and direct our behavior are based on a series of tacit beliefs
that we have about ourselves. In aggregate, these self-beliefs determine the direction and intensity of our motivated
action. The beliefs determine what we do, how we do it, and how we see our accomplishments in relation to the rest
of the world.
Self-beliefs are so powerful that the evaluations will strongly influence the careers we seek, the relationships we
pursue, and ultimately what we do or do not accomplish in life.
Ironically, if I asked you to name which self-beliefs influence you most you probably wouldn’t know where to begin.
Beliefs are implicit, which means many of the personal theories we have about ourselves operate automatically and
Self-beliefs are not religious, political or secular views and don’t include things such things as how you like your
eggs cooked or whether you think reading is a more effective strategy for knowledge gain than watching videos.
Instead, self-beliefs are the guiding principles and assessments we make about our personal capabilities and what
outcomes we expect as a result of our efforts. By bringing these beliefs to the forefront of consciousness, people
can take steps to harness the power and influence of their beliefs. But what are these mysterious beliefs that
determine the totality of our being?
The most dominant self-belief is our assessment of the degree of control we have over our own destiny. Control
beliefs dictate whether pursue goals and task for reasons external to the psychic self or to satisfy the inner
psychological strivings of the core self. People with an external focus feel that their destiny is not within their direct
control. Diminished control beliefs result in ascribing life events and accomplishments to fate, luck or circumstances
the individual cannot or will not influence, such as what happens when a person believes they are stuck in a tedious
job because of poor market conditions. Frequently individuals with an external perspective will not seek challenges
and will avoid setting stretch goals, settling instead for the status quo. Conversely, people with strong control beliefs
feel in command of their perceptual world. They believe they can orchestrate their career, social relationships and
lifestyle. The internal focus acts as a catalyst for personal growth and development because the individual takes
responsibility and is accountable for their own success or failures.
Competency beliefs are also highly influential for motivated behavior. Competency beliefs include assessments of
our overall ability to achieve desired outcomes but can also reflect micro-level assessments of the perceived skills
and abilities needed to complete a task, such as writing an article or installing computer software.
The sources of competency appraisals are varied; some are based on past performance, while others focus on
current challenges or on the anticipation of gaining desirable outcomes. Individuals will tend to appraise their degree
of competence not entirely upon actual ability and knowledge but upon presumed competency beliefs, including the
perception of the individual by others.
Competency assessments can influence perceptions of overall self-worth and can be the deciding factor in
determining whether a person will engage in a task or elect to defer, withdraw or completely avoid a challenge. Task
avoidance is motivated by fear of failure based on a perceived likelihood of undesirable evaluations from others, or
because of the dismal prospect of generating negative emotions such as doubt, guilt, or humiliation that often
accompany task failure.
The author’s new book
In Motivation for Learning and Performance, published by Elsevier’s Academic
Press, Dr. Bobby Hoffman explores why we do the things we do, including
strategies to change our own behavior and exert greater influence on those
around us. He outlines 50 key motivation principles based on the latest scientific
evidence from the disciplines of psychology, education, business, athletics and
neurology. For examples, he interviewed highly influential people, including
Bernie Madoff, country music star Jessi Colter, Florida Senator Darren Soto, NFL
veteran Nick Lowery, and actress Cheryl Hines.
Dr. Hoffman draws on his expertise in educational psychology and a 20-year
career in human resources management and performance consulting.
A third influential self-belief is the degree of value we associate with different task outcomes, which fluctuates
according to individual and culture standards as well as the extent of cognitive, social and moral development.
When ascribing low value to a potential goal or task, individuals are reluctant to invest effort. For example, who
would devote extraordinary cognitive and financial resources to completing law school or invest physical energy
toward running in a 10-mile race when the payoff is seen as marginal, uninteresting or of questionable value?
Value assessments include attainment value that represents the degree of relative importance the individual places
on the contemplated task: intrinsic value, measured by how much an individual subjectively enjoys doing and
completing the task, and utility value, which represents the perceived usefulness afforded to doing or mastering the
task from an applied perspective.
Self-beliefs that ascribe little value to ethical and honest behavior may be one of the key reasons accounting for the
frequency of what is described as moral disengagement, a practice whereby individuals and corporations are willing
to engage in questionable business practices, lack of environmental concern, or deliberate law-breaking under the
auspices of weak moral convictions.
4. Goal orientation
A fourth and highly influential self-belief relates to the reasons we pursue goals. Goal orientation represents the
alleged purpose for engaging in learning or the reasons a particular performance target is chosen. Typically situated
as an explanation of academic behavior, individuals may elect to pursue academic knowledge and personal
development for either normative and appearance reasons or for the inherent satisfaction of mastering a skill or
When goal pursuit is based upon an appearance belief, the individual is focused on looking good in the eyes of
peers or avoiding the public humiliation that may accompany goal failure. This approach employs a social
comparison motive because the individual is less concerned about results but more focused on the assessment of
capability from others. Conversely, mastery-oriented individuals typically show greater interest in the accumulation
of knowledge, unlike the cosmetic intentions of relative expertise endemic to the normative performer. The impact of
orientation is highly instrumental in the strategies that individuals will use to reach their goals. Mastery performers
are more inclined to seek help when needed, are better at monitoring their task progress, and are more willing to try
new or alternative strategies to reach their desired outcomes than their egotistical peers.
Fifth, people have beliefs about the nature of knowledge acquisition and intelligence in general. While many different
types of views may be espoused concerning “epistemology,” people fall into one of three categories when it comes
to how knowledge is acquired and advanced:
Individuals may believe that knowledge is fixed, meaning there is one way, and only one way, to approach a
problem or opportunity. People embracing this absolutist philosophy will adhere to dogmas, believing, for
example, that the best jobs are only landed as a result of strong social connections and not through skill
Other individuals may assume a more flexible approach to thinking and believe that different opinions may be
justified; they are willing to consider alternative perspectives (although usually deferring to their desired
Others will assess all views as equally warranted but believe that one position is clearly justified based on
statutory, ethical or humanistic considerations, such as when people are motivated to devote time and
resources to charitable causes because of it’s the “right” thing to do.
Closely related to epistemology beliefs are conceptions concerning general intelligence. Polarized views of
intelligence suggest that individuals believe that intelligence is either subject to modification based upon the
acquisition of new knowledge, representing an incremental view, or that intelligence, like flat feet or bushy eyebrows,
is a reality that must be accepted, thus adopting an entity intelligence view. Assessment of the malleability of
epistemological and intelligence views can prove quite useful because each view provides revealing clues as to the
behavior individuals will exhibit regarding persuasion, negotiation and sales efforts during many facets of their lives.
While the list of beliefs here is not inclusive, it is based on the confluence of evidence from educational, social and
developmental psychology. Self-beliefs abound and clearly can be traced to many of the behaviors people exhibit in
organizations, relationships and during the very basic transactions of human existence. While the science of
behavioral prediction is indeed a slippery slope, traction can be gained by moving beyond the symptomatic
evaluation of demonstrated behavior to a focus on which self-beliefs are most instrumental for motivated action.
The next article in this series will focus on how self-beliefs develop, with a particular focus on self-beliefs that affect
learning and performance.
Elsevier Connect Contributor
Dr. Bobby Hoffman is an Associate Professor in the School of Teaching, Learning & Leadership at the University of
Central Florida in Orlando. He is a 2006 graduate of the University of Nevada, Las Vegas (UNLV) with a PhD in
Educational Psychology. He has also earned a Master’s degree in Human Resources Psychology and a Bachelor’s
Bobby Hoffman, PhD
degree in Psychology. He joined UCF in August 2006 after a 20-year career in human resources management and
performance consulting working with the world's most
successful companies including GE, NBC, KPMG, the
NBA, along with other global technology, insurance and
pharmaceutical organizations. Currently, Bobby teaches
a variety of classes at the graduate level in motivation,
learning, cognition and intelligence. Dr. Hoffman has
numerous scholarly publications in leading scientific
journals in the field of educational psychology,
performance consulting and technology.
In 2016 Hoffman will serve as Motivation and Cognition
section chair for Division C of the American Educational
Research Association, the world's largest educational
research organization. Hoffman was program co-chair in
2011 for Division 15 of the American Psychological
Association and serves on several journal editorial
boards including Contemporary Educational Psychology,
Educational Psychology Review, and Educational Technology, Research and Development.