The ability to learn faster than your competitor may
be the only sustainable competitive advantage.
Peter Senge
“
by Vlerick Marketing Alumni vzw
The Marketing Shower
plunge into The Marketing Shower
4 times a year you can
to let a
steaming hot
marketing topic
pour down on you
take your tie off & put your marketing cap on
to get sprinkled with fresh insights
each speaker throws in the towel after 20 minutes
so you’ll get instant revitalization
you can share your soap
and your ideas
& wash away
your old marketing beliefs
Ideas make the world go round.
But how do you get them from under the shower,
and into the open world to fuel your busines...
19u:Open
19u20:Prof.Dr.Marion Debruyne (Associate & Partner Professor Vlerick)
19u30: Hendrik Everaerts (CEO Design is Dea...
Dear keynote,
Some key shower ideas:
timing: 20min/speaker
format: minimum text, maximum visuals
language: English
shower ...
Briefing Marketing Shower Creativity
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Briefing Marketing Shower Creativity

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  • Briefing Marketing Shower Creativity

    1. 1. The ability to learn faster than your competitor may be the only sustainable competitive advantage. Peter Senge “
    2. 2. by Vlerick Marketing Alumni vzw The Marketing Shower
    3. 3. plunge into The Marketing Shower 4 times a year you can
    4. 4. to let a steaming hot marketing topic pour down on you
    5. 5. take your tie off & put your marketing cap on to get sprinkled with fresh insights
    6. 6. each speaker throws in the towel after 20 minutes so you’ll get instant revitalization
    7. 7. you can share your soap and your ideas
    8. 8. & wash away your old marketing beliefs
    9. 9. Ideas make the world go round. But how do you get them from under the shower, and into the open world to fuel your business? At the next marketing shower we’ve invited 4 creativity experts to sprinkle us with their insights.
    10. 10. 19u:Open 19u20:Prof.Dr.Marion Debruyne (Associate & Partner Professor Vlerick) 19u30: Hendrik Everaerts (CEO Design is Dead) 19u50: Johan Van Dyck (Marketing Director Duvel Moortgat Brewery) 20u10: Guillaume Van der Stighelen (co-founder Duval Guillaume) 20u30:Q&A 20u45:Duvels Wednesday 8/12/2010 Duvel Depot, Breendonkdorp 66, 2870 Puurs
    11. 11. Dear keynote, Some key shower ideas: timing: 20min/speaker format: minimum text, maximum visuals language: English shower question: we would like to ask you to end your presentation with a “shower question”. The essence of your 20 minutes/a key takeaway to think about under our showers. practical: please bring your presentation with you the day itself (memory stick/laptop/…). To ensure a smooth going, please be there around 18u50. Your contact: Jonas Verhaevert 0485/62.08.44

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