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Pandarun - updated

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An update for my 2011 presentation about how to run a marathon in a panda suit - and live to tell the tale. Held in Stockholm May 2012.

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Pandarun - updated

  1. 1. THE PANDA RUN HOW TO RUN A MARATHON IN A PANDA SUIT AND LIVE TO TELL THE TALE JONAS JUHLER HANSEN STOCKHOLM MAY 2012 TWITTER: @JONASJUHLER #PANDARUN
  2. 2. THE RUNNER JONAS JUHLER HANSEN DIGITAL STRATEGIST NORDISK FILM 10 MARATHONS PB 3:08:45 @JONASJUHLER #PANDARUN
  3. 3. THE MISSION FINISH COPENHAGEN MARATHON 2011 IN A PANDA SUIT AND RAISE 10,000 DKK FOR THE WWF @JONASJUHLER #PANDARUN
  4. 4. THE REASONS THE CHALLENGE THE CAUSE THE ATTENTION THE LULZ @JONASJUHLER #PANDARUN
  5. 5. THE GAME PLAN 1. Keep it personal 2. Keep it silly 3. Emphasize the stupidity 4. Underline the risk 5. Ask for a symbolic amount @JONASJUHLER #PANDARUN
  6. 6. THE DONATION PAGE @JONASJUHLER #PANDARUN
  7. 7. THE LANDING PAGE @JONASJUHLER #PANDARUN
  8. 8. THE SEEDING @JONASJUHLER #PANDARUN
  9. 9. @JONASJUHLER @JONASJUHLER #PANDARUN
  10. 10. @JONASJUHLER #PANDARUN
  11. 11. THE MARATHON @JONASJUHLER #PANDARUN
  12. 12. THE HEAT @JONASJUHLER #PANDARUN
  13. 13. THE VISION @JONASJUHLER #PANDARUN
  14. 14. THE WEIGHT @JONASJUHLER #PANDARUN
  15. 15. THE RECEPTION @JONASJUHLER #PANDARUN
  16. 16. THE PRESS @JONASJUHLER #PANDARUN
  17. 17. #PANDARUN @JONASJUHLER #PANDARUN
  18. 18. @JONASJUHLER #PANDARUN
  19. 19. THE NUMBERS Raised 17,110 DKK 101 donations Largest 5,000 DKK Smallest 4 DKK 7 in 10 from personal network @JONASJUHLER #PANDARUN
  20. 20. THE LEARNINGS 1. Authenticity 2. Madness 3. Easy to frame 4. Identification 5. A cause 6. Network @JONASJUHLER #PANDARUN
  21. 21. THANK YOU JONAS JUHLER HANSEN jonas.juhler@nordiskfilm.com @JONASJUHLER #PANDARUN

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