Coffee Industry: Past, Present and Future by Jonah Engler
Coffee Industry: Past,
Present and Future
The coffee industry has come a long way since 850 when an Ethiopian
named Kaldi noticed his goat chewing red berries. Even Kaldi, a goat
herder, knew from the moment he sampled the bright scarlet berries
he’d found something that gave him a “lift.”
From Ethiopia to coffee producers in Columbia and Brazil in South
America, the world discovered a beverage that has no competition in
popularity. As a result of the demand for coffee in European countries
like Italy, Germany and France, this drink became synonymous with
relaxation and enjoyment. Today, coffee is enjoyed by millions across
the globe. Some individuals prefer it first thing in the morning. Others
choose it as an after dinner drink. The future of the coffee industry
depends on supply, demand and trends of coffee drinkers.
Changes in Coffee Producers
In many ways, the demand for designer coffee beans has changed the
coffee industry. In the past, there were relatively few choices of coffee
beans. The processes used to develop coffee flavors affect the growth
of the product within the industry.
Some of the world’s most expensive coffees are custom produced by
relatively few coffee processors. As a result of this custom production
of coffee, the trend in the coffee industry today is becoming more
focused on custom brands made from designer beans, roasted in
Climate Affects the Coffee Industry
For investors, the focus should be on the affect of climate change,
designer coffee beans and small-scale coffee producers.
Climate plays an important role in the quality of coffee beans. Typically,
coffee beans do well in tropical climates where soil is dark and rich.
Climate changes will affect the coffee industry if climate is not
compatible with the needs of coffee growers. This is an issue coffee
investors should monitor carefully.
Small Scale Coffee Producers
If there is any impact felt by the coffee industry today, it is the sudden
growth in the number of small-scale coffee producers. With more and
more trends toward custom brand coffees, the future of the large-scale
coffee industry may not be the best consideration for investors.
Many of the largest coffee manufacturers in the US have dwindled
down to less than a half dozen brand names of renown. The picture of
investments in coffee seems to focus on choosing small-scale coffee
producers with the most potential for sales of specialty coffee roasts.
This post was repurposed for distribution. To read more articles just like
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