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A complete revisiting of the corporate data architecture and its respective best practices is in order because of cloud computing and big changes in computing technology and software development. In some cases, a complete inversion has occurred (in the best way) to solve a particular problem. To be competitive, organizations need to take advantage of these new ways of doing things. Massive data and information is out there if we can just grasp it. Below are some principles and practices on how we can better deal with data going forward.