Social and collaborative aspects of virtual worlds …  And their impact on corporate behavior Jon Collins Freeform Dynamics...
Agenda <ul><li>What’s going on out there? </li></ul><ul><li>More corporate trends </li></ul><ul><li>What of corporate gove...
Virtual worlds don’t have to be 3D/immersive <ul><li>Facebook – a social infrastructure </li></ul><ul><li>Bebo – a social ...
A social network within a game, or a game within a social network?
(c) MMOGCHART.COM
From mmogchart.com (c) MMOGCHART.COM
More corporate trends...
Do you regularly use any of the following for personal or work/education purposes?
Do you regularly use any of the following for personal or work/education purposes?  (Social networking)
Corporate attitudes to social sites...
... Vs corporate attitudes to social sites ...
What of corporate governance? <ul><li>Governance exists in a number of places: </li></ul><ul><ul><li>In-world behaviour, o...
To what degree do you consider these specific risks during business planning?
Applying corporate governance to the virtual world <ul><li>“ Governance is an antidote to working with stupid people” </li...
Legal/regulatory exposure <ul><li>Is advice kosher? </li></ul><ul><li>Do “products” have guarantees? </li></ul><ul><li>Are...
Failure of service <ul><li>Organisations are slow on the uptake of external services  </li></ul><ul><ul><li>Interoperabili...
Information governance challenges <ul><li>Who owns the data? </li></ul><ul><li>What about surveillance </li></ul><ul><li>P...
The Changing Enterprise Boundary
The lines get thinner
The distances broaden
The boundaries disappear
Thank You Jon Collins, Service Director Freeform Dynamics Ltd [email_address] 2007 www.freeformdynamics.com
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Social And Collaborative Aspects Of Virtual Worlds

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From World of Warcraft and Second Life to Myspace and Bebo, what are the governance issues?

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Social And Collaborative Aspects Of Virtual Worlds

  1. 1. Social and collaborative aspects of virtual worlds … And their impact on corporate behavior Jon Collins Freeform Dynamics Ltd www.freeformdynamics.com
  2. 2. Agenda <ul><li>What’s going on out there? </li></ul><ul><li>More corporate trends </li></ul><ul><li>What of corporate governance? </li></ul><ul><li>Applying governance to the virtual world </li></ul><ul><li>The changing enterprise boundary </li></ul>
  3. 3. Virtual worlds don’t have to be 3D/immersive <ul><li>Facebook – a social infrastructure </li></ul><ul><li>Bebo – a social experiement </li></ul><ul><li>Convergence of: </li></ul><ul><ul><li>Social tools – Facebook, Bebo </li></ul></ul><ul><ul><li>Simulation tools – Flight Simulator X </li></ul></ul><ul><ul><li>Gaming environments – MMORPG’s </li></ul></ul><ul><ul><li>Virtual environments – Second Life </li></ul></ul><ul><li>A work in progress! </li></ul>
  4. 4. A social network within a game, or a game within a social network?
  5. 5. (c) MMOGCHART.COM
  6. 6. From mmogchart.com (c) MMOGCHART.COM
  7. 7. More corporate trends...
  8. 8. Do you regularly use any of the following for personal or work/education purposes?
  9. 9. Do you regularly use any of the following for personal or work/education purposes? (Social networking)
  10. 10. Corporate attitudes to social sites...
  11. 11. ... Vs corporate attitudes to social sites ...
  12. 12. What of corporate governance? <ul><li>Governance exists in a number of places: </li></ul><ul><ul><li>In-world behaviour, of individuals and companies </li></ul></ul><ul><ul><li>External corporate behaviour relating to the virtual world </li></ul></ul><ul><ul><li>Behaviour of the holding organisation – Blizzard, Linden Labs </li></ul></ul>Sam Palmisano, IBM – invested $100M
  13. 13. To what degree do you consider these specific risks during business planning?
  14. 14. Applying corporate governance to the virtual world <ul><li>“ Governance is an antidote to working with stupid people” </li></ul><ul><ul><li>Anon, via Paul Hammond, via Roo Reynolds, via Twitter </li></ul></ul><ul><li>&quot;The law doesn't distinguish between the real and virtual.&quot; </li></ul><ul><ul><li>Rutgers law professor, Greg Lastowka, via Google </li></ul></ul>
  15. 15. Legal/regulatory exposure <ul><li>Is advice kosher? </li></ul><ul><li>Do “products” have guarantees? </li></ul><ul><li>Are agreements sound? </li></ul><ul><li>What is possession? </li></ul><ul><li>What about minors? </li></ul><ul><li>“ But is it harassment if a 14 year old girl pretending to be a 21 year old male is stalking and making outrageous suggestions to a 35 year old building worker who’s pretending to be a 25 year old supermodel?” </li></ul><ul><ul><ul><li>Robin Bloor </li></ul></ul></ul>
  16. 16. Failure of service <ul><li>Organisations are slow on the uptake of external services </li></ul><ul><ul><li>Interoperability </li></ul></ul><ul><ul><li>Security </li></ul></ul><ul><ul><li>Control </li></ul></ul><ul><li>Immersive environments hold promise, but yet to be proven “live” </li></ul><ul><ul><li>3D IT management tools </li></ul></ul><ul><ul><li>Internal collaboration </li></ul></ul>
  17. 17. Information governance challenges <ul><li>Who owns the data? </li></ul><ul><li>What about surveillance </li></ul><ul><li>Privacy vs declarative living </li></ul><ul><li>Accessibility and interoperability </li></ul><ul><li>Records management and retention </li></ul><ul><li>Business continuity </li></ul>
  18. 18. The Changing Enterprise Boundary
  19. 19. The lines get thinner
  20. 20. The distances broaden
  21. 21. The boundaries disappear
  22. 22. Thank You Jon Collins, Service Director Freeform Dynamics Ltd [email_address] 2007 www.freeformdynamics.com

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