Greening Tourism

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Presentation given to the students of the MBA IN LEISURE & TOURISM MANAGEMENT at the Euroeapn University in Barcelona, on My 2007

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Greening Tourism

  1. 1. MBA IN LEISURE & TOURISM MANAGEMENT MLT 309- TOURISM & THE ENVIRONMENT PROGRAM <ul><li>Caring about the environment I. Following green practices in the tourism industry </li></ul><ul><li>May, 9, 2007 </li></ul><ul><li>Oriol Miralbell </li></ul><ul><li>[email_address] </li></ul>
  2. 2. Caring about the environment I. Following green practices in the tourism industry <ul><li>Why good practices? </li></ul><ul><li>Greening – the concept / the principles </li></ul><ul><li>Greening – the actions </li></ul><ul><li>Reasons for Greening – tourism </li></ul><ul><ul><li>In class practice: </li></ul></ul><ul><li>The greening tourism corporation </li></ul><ul><li>The greening tourism destination </li></ul><ul><li>Critical issues for Greening </li></ul><ul><li>Greening solutions – some examples </li></ul><ul><ul><li>In class practice: </li></ul></ul>MBA IN LEISURE & TOURISM MANAGEMENT MLT 309- TOURISM & THE ENVIRONMENT PROGRAM © Oriol Miralbell – May,09,2007 [email_address]
  3. 3. Following green practices in the tourism industry Why good practices? <ul><li>Does it make any sense? </li></ul><ul><li>Do practitioners gain any advantage? </li></ul><ul><li>How does it affect the business? </li></ul><ul><li>Is it at no cost? </li></ul><ul><li>Who appreciates it? Do we get any reward? </li></ul><ul><li>Who is involved? </li></ul><ul><li>Is it an ongoing practice? </li></ul><ul><li>What are bad practices, and why? </li></ul><ul><li>Who cares about good practices? </li></ul><ul><li>Is there any guidance? </li></ul><ul><li>When shall we start? </li></ul>MBA IN LEISURE & TOURISM MANAGEMENT MLT 309- TOURISM & THE ENVIRONMENT PROGRAM © Oriol Miralbell – May,09,2007 [email_address]
  4. 4. Following green practices in the tourism industry Greening – the concept / the principles <ul><li>Good practices – based on </li></ul><ul><li>self consciousness </li></ul><ul><li>networking – knowledge sharing </li></ul><ul><li>cooperation </li></ul><ul><li>innovation </li></ul>MBA IN LEISURE & TOURISM MANAGEMENT MLT 309- TOURISM & THE ENVIRONMENT PROGRAM © Oriol Miralbell – May,09,2007 [email_address]
  5. 5. Following green practices in the tourism industry Greening – the concept / the principles <ul><li>Good practices – based on </li></ul><ul><li>self consciousness </li></ul><ul><ul><ul><ul><ul><li>be aware </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>be convinced </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>be conscious </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>be informed </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>be connected </li></ul></ul></ul></ul></ul>MBA IN LEISURE & TOURISM MANAGEMENT MLT 309- TOURISM & THE ENVIRONMENT PROGRAM © Oriol Miralbell – May,09,2007 [email_address]
  6. 6. Following green practices in the tourism industry Greening – the concept / the principles <ul><li>Good practices – based on </li></ul><ul><li>networking – knowledge sharing </li></ul><ul><ul><ul><ul><ul><li>talking </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>discussing </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>brain-storming </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>conferencing </li></ul></ul></ul></ul></ul>MBA IN LEISURE & TOURISM MANAGEMENT MLT 309- TOURISM & THE ENVIRONMENT PROGRAM © Oriol Miralbell – May,09,2007 [email_address]
  7. 7. Following green practices in the tourism industry Greening – the concept / the principles <ul><li>Good practices – based on </li></ul><ul><li>cooperation </li></ul><ul><ul><ul><ul><ul><li>working together </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>finding common strategies </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>helping providers </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>advising </li></ul></ul></ul></ul></ul>MBA IN LEISURE & TOURISM MANAGEMENT MLT 309- TOURISM & THE ENVIRONMENT PROGRAM © Oriol Miralbell – May,09,2007 [email_address]
  8. 8. Following green practices in the tourism industry Greening – the concept / the principles <ul><li>Good practices – based on </li></ul><ul><li>innovation </li></ul>MBA IN LEISURE & TOURISM MANAGEMENT MLT 309- TOURISM & THE ENVIRONMENT PROGRAM © Oriol Miralbell – May,09,2007 [email_address]
  9. 9. Green Hotels MBA IN LEISURE & TOURISM MANAGEMENT MLT 309- TOURISM & THE ENVIRONMENT PROGRAM © Oriol Miralbell – May,09,2007 [email_address]
  10. 10. Following green practices in the tourism industry Greening – the actions <ul><li>Networking </li></ul><ul><li>Research </li></ul><ul><li>Education </li></ul><ul><li>Planning – Government </li></ul><ul><li>Balancing Greening & Policy </li></ul>MBA IN LEISURE & TOURISM MANAGEMENT MLT 309- TOURISM & THE ENVIRONMENT PROGRAM © Oriol Miralbell – May,09,2007 [email_address]
  11. 11. Organizations <ul><li>Tourism and Hospitality Institute for Sustainable Development </li></ul><ul><li>http://www.thisd.org/ </li></ul><ul><li>Their Mission: </li></ul><ul><li>To provide support, research, education and training on tourism and hospitality sustainability practices and procedures . We will work with partners committed to ‘moving the agenda forward’ in reducing the negative and enhancing the positive economic, environmental and social-cultural impacts of tourism, hospitality and related industries. </li></ul>
  12. 13. The Wuppertal insitute <ul><li>Sustainable development requires an integrated approach to policy and science because many of the issues it raises cannot be addressed within a single department or using the tools of individual scientific disciplines. This is where the Wuppertal Institute's research programme begins - by taking an interdisciplinary approach and working towards systems understanding. Applied sustainability research is the Wuppertal Institute's stated mission. </li></ul><ul><li>  </li></ul><ul><li>The Institute was founded in 1991 under the direction of Professor Ernst Ulrich von Weizsäcker. </li></ul><ul><li>http://www.wupperinst.org/en/home/index.html </li></ul>
  13. 14. El CSIC <ul><li>Dispositivos desarrollados por el CSIC para construir en Oviedo un hotel ‘inteligente’ </li></ul><ul><li>El Proyecto Gemas, desarrollado por investigadores del Consejo </li></ul><ul><li>Superior de Investigaciones Científicas (CSIC), aportará a la </li></ul><ul><li>construcción iniciada en Oviedo de un hotel inteligente ahorro de </li></ul><ul><li>energía, mayor confort y control de numerosos procesos con mayor </li></ul><ul><li>seguridad. En opinión de sus responsables, se trata del primer edificio </li></ul><ul><li>de Europa que contará con todos estos dispositivos en su estructura. </li></ul><ul><li>El proyecto cuenta con una subvención del Ministerio de Economía y </li></ul><ul><li>Hacienda a través de la Ley de Incentivos Regionales, se realiza en </li></ul><ul><li>cooperación con las empresas Proyectos Herca y Hernández Cabeza </li></ul><ul><li>Hoteles. El diseño y funcionamiento del futuro edificio se resume en los </li></ul><ul><li>siguientes tres apartados. </li></ul>
  14. 15. El CSIC <ul><li>Dispositivos desarrollados por el CSIC para construir en Oviedo un hotel ‘inteligente’ </li></ul><ul><li>ENERGÍA </li></ul><ul><li>El edificio utilizará energías renovables, que lo convertirán en </li></ul><ul><li>medioambientalmente sostenible. Los objetivos son alcanzar un coste </li></ul><ul><li>energético 0 y consumir el mínimo posible de materias primas, en </li></ul><ul><li>especial, de agua. </li></ul><ul><li>El hotel contará, entre otros, con los siguientes dispositivos: </li></ul><ul><li>• Robots captadores de energía solar térmica y fotovoltaica </li></ul><ul><li>• Robots captadores de energía eólica </li></ul><ul><li>• Sistemas de captación de energía geotérmica </li></ul><ul><li>• Pila de hidrógeno generadora de energía </li></ul><ul><li>• Sistema de captación, aprovechamiento, reutilización y reciclado </li></ul><ul><li>de agua </li></ul>
  15. 16. <ul><li>Sustainable Tourism Department </li></ul><ul><li>http://www.uneptie.org/pc/tourism/sust-tourism/about.htm </li></ul><ul><li>About Sustainable Tourism </li></ul><ul><li>Sustainability, for tourism as for other industries, has three interconnected aspects: environmental, socio-cultural, and economic. Sustainability implies permanence, so sustainable tourism includes optimum use of resources, including biological diversity; minimization of ecological, cultural and social impacts ; and maximization of benefits to conservation and local communities. It also refers to the management structures that are needed to achieve this. </li></ul><ul><li>Some organizations prefer to speak of sustainable development of tourism, rather than sustainable tourism, for two main reasons: </li></ul><ul><li>For tourism to be sustainable it needs to be integrated into all aspects of development. </li></ul><ul><li>Some aspects of tourism, such as long-haul air travel, may simply not be sustainable with current technologies and best practices. </li></ul><ul><li>For more information on sustainable tourism: </li></ul><ul><li>The Convention on Biological Diversity </li></ul>
  16. 17. <ul><li>S ome important documents that discuss the concept of sustainable tourism are: </li></ul><ul><li>UNEP Principles on Sustainable Tourism </li></ul><ul><li>Biological Diversity and Tourism. The Convention on Biological Diversity International Guidelines for Sustainable Tourism (concise version)‏ </li></ul><ul><li>UNEP input on Tourism to the CSD VII </li></ul><ul><li>WTO </li></ul><ul><li>EU Charter for Sustainable Tourism in Protected Areas </li></ul><ul><li>Manila Declaration on World Tourism </li></ul><ul><li>Acapulco Documents on the Rights to Holidays </li></ul><ul><li>Tourism Bill of Rights and Tourism Code </li></ul><ul><li>The Hague Declaration on Tourism </li></ul><ul><li>Lanzarote Charter for Sustainable Tourism </li></ul><ul><li>Agenda 21 for Tourism & Travel Industry </li></ul><ul><li>Hainan Declaration - Sustainable Tourism in the Islands of the Asia-Pacific Regions </li></ul><ul><li>Québec Declaration on Ecotourism </li></ul><ul><li>Djerba Declaration on Tourism and Climate Change </li></ul>
  17. 18. <ul><li>What we do </li></ul><ul><li>Envolve is an innovative organisation, pioneering new approaches to help people live in more sustainable ways.We have over 12 years experience providing consultancy and managing excellent projects with businesses, community groups and schools. Uniquely, we deliver nearly all of our work alongside other organisations such as Housing Trusts, Councils, Universities and local community groups. </li></ul><ul><li>We are a charity. We also run a business consultancy and are responsible for running Green Park Station in Bath. </li></ul>
  18. 19. <ul><li>Why real tourism? </li></ul><ul><li>• The costs of ALL resources are rising - electricity, gas, oil, petrol, even landfill. </li></ul><ul><li>• Being resource-efficient makes simple business sense. </li></ul><ul><li>• It's good for marketing - increasingly, visitors want to see evidence of environmentally friendly behaviours. A 2002 survey by the English Tourism Council revealed that 84% of visitors would choose an accommodation provider who was part of a green accreditation scheme and that 68% would pay more to stay there. </li></ul><ul><li>• More tourism businesses are doing it (Envolve alone has helped more than 100 tourism businesses in this region to gain green credentials in recent years). </li></ul><ul><li>• The trick is to find the ways that best suit your business ... </li></ul><ul><li>... that's what real tourism is for . </li></ul>
  19. 20. <ul><li>Green Meeting Industry Council </li></ul><ul><li>The Green Meeting Industry Council is leading the meeting industry in improving meeting management by supporting collaboration and the development and dissemination of resources and opportunities that improve the environmental performance of meetings and events. The GMIC is the central location for information and tools to provide you with the green edge in creating meetings and events that: </li></ul><ul><li>* achieve economic objectives </li></ul><ul><li>* tread lightly on the earth </li></ul><ul><li>* contribute to host communities </li></ul>
  20. 21. Following green practices in the tourism industry Reasons for Greening – tourism <ul><li>There is a demand (concerned tourists)‏ </li></ul><ul><li>Sustainability (business concern)‏ </li></ul><ul><li>Ethics (personal / social beliefs)‏ </li></ul><ul><li>Trends (business innovation / </li></ul><ul><ul><ul><ul><ul><li>new demand / political innovation)‏ </li></ul></ul></ul></ul></ul><ul><li>Innovation (business strategy)‏ </li></ul>MBA IN LEISURE & TOURISM MANAGEMENT MLT 309- TOURISM & THE ENVIRONMENT PROGRAM © Oriol Miralbell – May,09,2007 [email_address]
  21. 22. Following green practices in the tourism industry Reasons for Greening – tourism <ul><li>In class practice: </li></ul><ul><li>Debate on balancing political and private </li></ul><ul><ul><li>Greening initiatives (20 minutes)‏ </li></ul></ul>MBA IN LEISURE & TOURISM MANAGEMENT MLT 309- TOURISM & THE ENVIRONMENT PROGRAM © Oriol Miralbell – May,09,2007 [email_address]
  22. 23. Following green practices in the tourism industry The greening tourism corporation <ul><li>The greening entrepreneur </li></ul><ul><li>The greening management </li></ul>MBA IN LEISURE & TOURISM MANAGEMENT MLT 309- TOURISM & THE ENVIRONMENT PROGRAM © Oriol Miralbell – May,09,2007 [email_address]
  23. 24. Following green practices in the tourism industry The greening entrepreneur <ul><li>Social entrepreneurship is attracting growing </li></ul><ul><li>amounts of talent, money, and attention. </li></ul><ul><li>But along with its increasing popularity has </li></ul><ul><li>come less certainty about what exactly a social </li></ul><ul><li>entrepreneur is and does. As a result, all sorts </li></ul><ul><li>of activities are now being called social entrepreneurship. </li></ul><ul><li>Some say that a more inclusive </li></ul><ul><li>term is all for the good, but the authors argue </li></ul><ul><li>that it’s time for a more rigorous definition. </li></ul><ul><li>Social Enterpreneurship </li></ul><ul><li>by ROGER L. MARTIN & SALLY OSBERG </li></ul>MBA IN LEISURE & TOURISM MANAGEMENT MLT 309- TOURISM & THE ENVIRONMENT PROGRAM © Oriol Miralbell – May,09,2007 [email_address]
  24. 25. Following green practices in the tourism industry The greening entrepreneur MBA IN LEISURE & TOURISM MANAGEMENT MLT 309- TOURISM & THE ENVIRONMENT PROGRAM © Oriol Miralbell – May,09,2007 [email_address] David Taylor and E. E. (Liz) Walley (2003)‏
  25. 26. Following green practices in the tourism industry The greening entrepreneur MBA IN LEISURE & TOURISM MANAGEMENT MLT 309- TOURISM & THE ENVIRONMENT PROGRAM © Oriol Miralbell – May,09,2007 [email_address] David Taylor and E. E. (Liz) Walley (2003)‏
  26. 27. Following green practices in the tourism industry The greening corporation <ul><li>1. INTERNAL MANAGEMENT </li></ul><ul><ul><ul><ul><li>Improve the sustainability of office operations </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Minimise the impact of paper use </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Follow responsible labour practices and respect human rights </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Train staff on sustainability issues </li></ul></ul></ul></ul><ul><li>2. PRODUCT DEVELOPMENT AND MANAGEMENT </li></ul><ul><ul><ul><ul><ul><li>Select sustainable destinations </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><li>Design sustainable holiday packages </li></ul></ul></ul></ul><ul><li>3. SUPPLY CHAIN MANAGEMENT </li></ul><ul><ul><ul><ul><ul><li>Develop a ‘sustainable’ supply chain policy and action plan </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><li>Support suppliers in their efforts to improve performance </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Promote compliance with sustainability standards </li></ul></ul></ul></ul><ul><li>4. CUSTOMER RELATIONS </li></ul><ul><ul><ul><ul><li>Communicate sustainability messages to customers </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Advertise holidays responsibly </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Protect customer rights </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Provide opportunities for customers to express satisfaction and offer feedback </li></ul></ul></ul></ul><ul><li>5. COOPERATION WITH DESTINATIONS </li></ul><ul><ul><ul><ul><li>Build partnerships with local stakeholders </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Philanthropy and charitable donations </li></ul></ul></ul></ul>MBA IN LEISURE & TOURISM MANAGEMENT MLT 309- TOURISM & THE ENVIRONMENT PROGRAM © Oriol Miralbell – May,09,2007 [email_address] UNEP, 2005
  27. 28. Following green practices in the tourism industry The greening tourism destination <ul><li>Improving mature destinations </li></ul><ul><li>Fostering sustainable and green tourism </li></ul><ul><li>Helping economic development </li></ul><ul><li>Ethic tourism – social / fair tourism </li></ul>MBA IN LEISURE & TOURISM MANAGEMENT MLT 309- TOURISM & THE ENVIRONMENT PROGRAM © Oriol Miralbell – May,09,2007 [email_address]
  28. 29. <ul><li>Concepts & Definitions (1)‏ </li></ul><ul><li>Sustainable Development of Tourism </li></ul><ul><li>Conceptual Definition (WTO, 2004)‏ </li></ul><ul><li>&quot;Sustainable tourism development guidelines and management practices are applicable to all forms of tourism in all types of destinations, including mass tourism and the various niche tourism segments. Sustainability principles refer to the environmental, economic and socio-cultural aspects of tourism development, and a suitable balance must be established between these three dimensions to guarantee its long-term sustainability. </li></ul>
  29. 30. <ul><li>Concepts & Definitions (2)‏ </li></ul><ul><li>Thus, sustainable tourism should: </li></ul><ul><li>1) Make optimal use of environmental resources that constitute a key element in tourism development, maintaining essential ecological processes and helping to conserve natural heritage and biodiversity. </li></ul><ul><li>2) Respect the socio-cultural authenticity of host communities, conserve their built and living cultural heritage and traditional values, and contribute to inter-cultural understanding and tolerance. </li></ul><ul><li>3) Ensure viable, long-term economic operations, providing socio-economic benefits to all stakeholders that are fairly distributed, including stable employment and income-earning opportunities and social services to host communities, and contributing to poverty alleviation. </li></ul>
  30. 31. <ul><li>Concepts & Definitions (3)‏ </li></ul><ul><li>Sustainable tourism development requires the informed participation of all relevant stakeholders, as well as strong political leadership to ensure wide participation and consensus building. Achieving sustainable tourism is a continuous process and it requires constant monitoring of impacts, introducing the necessary preventive and/or corrective measures whenever necessary. </li></ul><ul><li>Sustainable tourism should also maintain a high level of tourist satisfaction and ensure a meaningful experience to the tourists, raising their awareness about sustainability issues and promoting sustainable tourism practices amongst them.&quot; </li></ul>
  31. 32. Following green practices in the tourism industry Critical issues for Greening <ul><li>Climate change ( sustainable economy, threats, opportunities)‏ </li></ul><ul><li>Demographic charge / fatigue (limits of growth, social interaction, </li></ul><ul><ul><ul><ul><li>cohabitation, negative environmental impacts)‏ </li></ul></ul></ul></ul><ul><li>Energy (consumption, provision, economy)‏ </li></ul><ul><li>Local economy (commerce, food, handicrafts, diversification)‏ </li></ul><ul><li>Mobility / communications (pollution, cost, charge, trends)‏ </li></ul><ul><li>Natural environment (exploitation, balance / </li></ul><ul><ul><ul><ul><li>sustainability, protection/ preservation of fragile constituents)‏ </li></ul></ul></ul></ul><ul><li>Real estate – urban planning (charge, culture, landscape, </li></ul><ul><ul><ul><ul><li>service provision)‏ </li></ul></ul></ul></ul><ul><li>Social equity (labour, culture, traditions, identity)‏ </li></ul><ul><li>Waste (recycle, accumulation)‏ </li></ul><ul><li>Water (quality, supply, consumption)‏ </li></ul>MBA IN LEISURE & TOURISM MANAGEMENT MLT 309- TOURISM & THE ENVIRONMENT PROGRAM © Oriol Miralbell – May,09,2007 [email_address]
  32. 33. Following green practices in the tourism industry Greening solutions – some examples <ul><li>Accommodation </li></ul><ul><li>Transport / mobility </li></ul><ul><li>Intermediation </li></ul><ul><li>Leisure </li></ul><ul><li>Ecotourism </li></ul>MBA IN LEISURE & TOURISM MANAGEMENT MLT 309- TOURISM & THE ENVIRONMENT PROGRAM © Oriol Miralbell – May,09,2007 [email_address]
  33. 34. Accommodation Environmental Terms Definitions <ul><li>Allergies: </li></ul><ul><li>Alternative Energy: </li></ul><ul><li>Bulk Soap and Amenities: </li></ul><ul><li>Compostable Disposables: </li></ul><ul><li>Composting: </li></ul><ul><li>Cotton Towels and Linens: </li></ul><ul><li>Donating to Charity: </li></ul><ul><li>Durable Service Items: </li></ul><ul><li>Eco-friendly Food Served: </li></ul><ul><li>Educate Guests About &quot;Green&quot;: </li></ul><ul><li>Educate Staff About &quot;Green&quot;: </li></ul><ul><li>Energy Conservation: </li></ul><ul><li>Environmental Cleaning: </li></ul><ul><li>Fresh Air: </li></ul><ul><ul><li>Gray Water Recycling: </li></ul></ul><ul><ul><li>Guestroom Recycle Bins: </li></ul></ul><ul><ul><li>Hotel Recycle Bins: </li></ul></ul><ul><ul><li>Maintenance for Conservation: </li></ul></ul><ul><ul><li>Newspaper Program: </li></ul></ul><ul><ul><li>Non-Smoking Rooms: </li></ul></ul><ul><ul><li>Organic Food Served: </li></ul></ul><ul><ul><li>Participate in Green Programs: </li></ul></ul><ul><ul><li>Promote &quot;green&quot; in Their PR: </li></ul></ul><ul><ul><li>Recyclable Disposables: </li></ul></ul><ul><ul><li>Sheet Re-use Program: </li></ul></ul><ul><ul><li>Towel Re-use Program: </li></ul></ul><ul><ul><li>Transportation: </li></ul></ul><ul><ul><li>Water Conservation: </li></ul></ul><ul><ul><li>Xeric Gardens: </li></ul></ul><ul><ul><li>as used by the Environmentally Friendly Hotels </li></ul></ul>MBA IN LEISURE & TOURISM MANAGEMENT MLT 309- TOURISM & THE ENVIRONMENT PROGRAM © Oriol Miralbell – May,09,2007 [email_address]
  34. 35. Solutions
  35. 36. Solutions...
  36. 37. <ul><li>What is TourBench? </li></ul><ul><li>TourBench is a freely available, practical and easy-to-use web-based, multilingual monitoring and benchmarking instrument that enables you to scan your accommodation with reference to/ on the basis of environmental issues . It helps you to determine the environmental impact of your accommodation over a period of years , based on the input of your company's consumption of (and costs for) energy, water, chemicals and waste production. Furthermore, it enables you to compare this impact with other, similar accommodation in your country or similar accommodation all over Europe. The input of data and the comparison with other accommodations is treated in confidence by the project partners. </li></ul><ul><li>What are the benefits? </li></ul><ul><li>The strengths and weaknesses of your accommodation with reference to their environmental impact are quickly made clear by the comparison with similar accommodation . In other words: what is the saving potential? Based on your own input, TourBench provides the necessary information to enable you to determine which investments might be profitable for you. Furthermore, TourBench informs you about success stories and gives tips on how to apply for national and international environmental certificates for the European Ecolabel (the EU flower) or for EMAS, the official European Eco-Management Scheme. </li></ul><ul><li>By saving the environment, you will save costs!! </li></ul><ul><li>TourBench helps you to improve the sustainability and the quality of your business continuously . Please contact one of the project partners for more information. </li></ul>
  37. 40. <ul><li>Integrating sustainability into tour operators' business practices </li></ul><ul><li>Effectively integrating sustainability into the tour operators' business means considering environmental, social and economic aspects throughout the process of developing a holiday package. </li></ul><ul><li>The key operating areas where tour operators can integrate sustainability practices are: </li></ul><ul><li>Internal management , by taking into account sustainability principles in the management of human resources, office supplies and production of printed materials; </li></ul><ul><li>Product development and management , by planning tours and selecting holiday package components that minimise environmental, economic and social impacts; </li></ul><ul><li>Contracting with suppliers , by integrating sustainability principles into the selection criteria and service agreements of suppliers; </li></ul><ul><li>Customer relations , by guaranteeing privacy, health and safety standards, and providing customers with information on responsible behaviour and sustainability issues at their destinations; and </li></ul><ul><li>Relations with destinations , by supporting destination stakeholders' efforts to address sustainability issues and proactively contributing to conservation and development projects. </li></ul><ul><li>Moreover, to ensure that activities targeted toward sustainability are comprehensive, credible and lead to long-term positive changes, it is important to integrate sustainability principles into corporate policy and management systems , and to monitor and report on performance. </li></ul>
  38. 41. Claiming <ul><li>Global Hotel Chain's Claims of Responsible Development are a </li></ul><ul><li>'Greenwash', Say Pressure Group </li></ul><ul><li>http://www.tourismconcern.org.uk/media/2006/Hilton%20and%20CSR%20July%2006.htm </li></ul><ul><li>The tourism-watchdog Tourism Concern has accused Hilton Hotels </li></ul><ul><li>Corporation and Hilton International of short changing local </li></ul><ul><li>communities and habitat destruction, despite its claims to be clean </li></ul><ul><li>and green. </li></ul><ul><li>The accusations will be made in a hard-hitting speech delivered by </li></ul><ul><li>Tourism Concern’s CEO Tricia Barnett to a conference on Corporate </li></ul><ul><li>Social Responsibility and tourism held in Singapore to be held on </li></ul><ul><li>25th – 26th July. </li></ul><ul><li>Too often, argues Tourism Concern, CSR is used as an opportunity for </li></ul><ul><li>companies operating in tourism to make shareholders and the public </li></ul><ul><li>believe that the companies operate ethically and with integrity. </li></ul>
  39. 42. Following green practices in the tourism industry Greening solutions – some examples <ul><li>In class practice: </li></ul><ul><li>Analysing a poll action on local food benefits </li></ul>MBA IN LEISURE & TOURISM MANAGEMENT MLT 309- TOURISM & THE ENVIRONMENT PROGRAM © Oriol Miralbell – May,09,2007 [email_address]
  40. 43. Poll <ul><li>What is the greatest benefit of joining the local food movement?: </li></ul><ul><ul><ul><li>Enjoying fresher and tastier food </li></ul></ul></ul><ul><ul><ul><li>Supporting your local economy </li></ul></ul></ul><ul><ul><ul><li>Limiting the effect of transportation costs on the environment and your wallet </li></ul></ul></ul><ul><ul><ul><li>Avoiding the risk of large scale food contamination </li></ul></ul></ul><ul><ul><ul><li>Ensuring animal welfare </li></ul></ul></ul><ul><ul><ul><li>Other (leave a comment!) </li></ul></ul></ul>
  41. 44. Poll

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