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Here are the things we think we know…<br /><ul><li>Radical trust begins with you
The Center-Edge approach is a useful organizational model
Social media experts need to be empowered and recognized</li></li></ul><li>Take an honest look at your institution<br />
Radical Trust BeginswithYOU<br />http://www.loc.gov/exhibits/treasures/images/tlc0090.jpgv<br />
Radical Trust<br />“A notion that influence, rather than control, is more effective at guiding culture, commerce and commu...
Without an internal culture of influence and trust, it is difficult to build radical trust with our audiences.<br />Klodia...
Radical Trust http://www.radicaltrust.ca/about/<br />
Social Media is Shifting the Balance<br />Organized Structure<br />Clear and consistent procedure on all levels<br />Creat...
Social Media is Shifting the Balance<br />Top-Down<br />Layers of review ensure management oversight<br />Staff accountabl...
Radical Trust from Within<br />Benefits<br />Higher tolerance for change<br />Increased confidence<br />Collaboration<br /...
This is whytrust<br />becomes essential<br /> notsogoodphotography on Flickr http://www.flickr.com/photos/notsogoodphotogr...
Building Influenceby Raising Awareness <br /><ul><li>Talk to staff & answer questions
Clarify connection to the mission
Write down policies, goals & make them public
Share evaluations</li></li></ul><li>
Share Evaluations	<br />How would you describe yourself?<br />(Check all that apply)<br />
Increased face-to-faceconversations<br />		amongst staff<br />tmfotki on Flickr http://www.flickr.com/photos/tmfotki/97025...
Influence through Building Skills<br />Technical skills<br />Procedure & Policy<br />Content Expertise<br />Editing & Writ...
Staff learn from one another<br />Pesky Library on Flickr http://www.flickr.com/photos/peskylibrary/2166053845/<br />
@Monticello<br />1 day event<br />Introduced curators to social media interaction with public <br />Web staff did the twee...
Influence through Collaboration<br />
Social Media Task Force<br />Support group |  Team  | Community<br />
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Social Media and Organizational Change, mw2011 (1of 2)

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Conference presentation given at Museums & the Web conference, 2011. The full paper accompanying this presentation is online at http://conference.archimuse.com/mw2011/programs/social_media_and_organizational_change

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Social Media and Organizational Change, mw2011 (1of 2)

  1. 1. Here are the things we think we know…<br /><ul><li>Radical trust begins with you
  2. 2. The Center-Edge approach is a useful organizational model
  3. 3. Social media experts need to be empowered and recognized</li></li></ul><li>Take an honest look at your institution<br />
  4. 4. Radical Trust BeginswithYOU<br />http://www.loc.gov/exhibits/treasures/images/tlc0090.jpgv<br />
  5. 5. Radical Trust<br />“A notion that influence, rather than control, is more effective at guiding culture, commerce and communities.”<br />Radical Trust http://www.radicaltrust.ca/about/A marketer's guide to social media, brand democratization and corporate transparency. Emphasis added<br />
  6. 6. Without an internal culture of influence and trust, it is difficult to build radical trust with our audiences.<br />Klodiana Alia on Flickr http://www.flickr.com/photos/nuvole/486402163/<br />
  7. 7. Radical Trust http://www.radicaltrust.ca/about/<br />
  8. 8. Social Media is Shifting the Balance<br />Organized Structure<br />Clear and consistent procedure on all levels<br />Creation<br />Thorough analysis of risks and benefits<br />Failure is undesirable<br />Organized Chaos<br />Procedures fluid and constantly changing<br />Enablement<br />Experimentation ethos<br />Failure is ok(with reflection!)<br />
  9. 9. Social Media is Shifting the Balance<br />Top-Down<br />Layers of review ensure management oversight<br />Staff accountable to management<br />Bottom-Up<br />Decision-making by frontline staff<br />Staff accountable to visitor, and each otherv<br />
  10. 10. Radical Trust from Within<br />Benefits<br />Higher tolerance for change<br />Increased confidence<br />Collaboration<br />Challenges<br />Lack of clarity can be stressful<br />How to manage the chaos?<br />Sara. Nel on Flickr http://www.flickr.com/photos/saranv/3521287388/<br />
  11. 11. This is whytrust<br />becomes essential<br /> notsogoodphotography on Flickr http://www.flickr.com/photos/notsogoodphotography/3434414425/<br />
  12. 12. Building Influenceby Raising Awareness <br /><ul><li>Talk to staff & answer questions
  13. 13. Clarify connection to the mission
  14. 14. Write down policies, goals & make them public
  15. 15. Share evaluations</li></li></ul><li>
  16. 16. Share Evaluations <br />How would you describe yourself?<br />(Check all that apply)<br />
  17. 17. Increased face-to-faceconversations<br /> amongst staff<br />tmfotki on Flickr http://www.flickr.com/photos/tmfotki/97025124/<br />
  18. 18. Influence through Building Skills<br />Technical skills<br />Procedure & Policy<br />Content Expertise<br />Editing & Writing<br />Outreach<br />And more….<br />s.o.f.t. on Flickr http://www.flickr.com/photos/soft/2340756122/<br />
  19. 19. Staff learn from one another<br />Pesky Library on Flickr http://www.flickr.com/photos/peskylibrary/2166053845/<br />
  20. 20. @Monticello<br />1 day event<br />Introduced curators to social media interaction with public <br />Web staff did the tweeting<br />
  21. 21.
  22. 22. Influence through Collaboration<br />
  23. 23. Social Media Task Force<br />Support group | Team | Community<br />
  24. 24. Testing, rapid prototyping, <br /> and <br /> experimenting <br />Smithsonian Institution on Flickr http://www.flickr.com/photos/smithsonian/3378207391/<br />
  25. 25. Find the influencers on theinsideof your organization<br />
  26. 26. http://www.loc.gov/exhibits/treasures/images/tlc0090.jpg<br />

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