Social media Do's & Don'ts

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Social media Do's & Don'ts

  1. 1. dos and don’ts of social media presented byWednesday, January 25, 2012
  2. 2. Wednesday, January 25, 2012
  3. 3. Wednesday, January 25, 2012
  4. 4. New Conversational DomainWednesday, January 25, 2012
  5. 5. New Conversational DomainWednesday, January 25, 2012
  6. 6. New Conversational Domain In the era of the prosumer, the consumer not only listens, but also willing and able to speakWednesday, January 25, 2012
  7. 7. Prosumer From Wikipedia, the free encyclopedia Prosumer is a portmanteau formed by contracting either the word professional or less often, producer with the word consumer. For example, a prosumer grade digital camera is a "cross" between consumer grade and professional grade. But the "professional consumer" type of prosumer has attempted to educate self on all the purchasing choices, costs and so forth. The term has also taken on multiple meanings in business and economics: the business sector sees the prosumer (professional–consumer) as a market segment, whereas economists see the prosumer (producer–consumer) as having greater independence from the mainstream economy. These differing meanings often describe the same people; consumers unusually interested in the products. It can also be used to differentiate the traditional passive consumer with an active consumer role more involved in the process, such as activity in the design or customization of the end product.Wednesday, January 25, 2012
  8. 8. 2 way conversationWednesday, January 25, 2012
  9. 9. ATTRACT CONVERT ENGAGE LISTENWednesday, January 25, 2012
  10. 10. CONVERT ENGAGE LISTENWednesday, January 25, 2012
  11. 11. ATTRACT CONVERT ENGAGE LISTENWednesday, January 25, 2012
  12. 12. Wednesday, January 25, 2012
  13. 13. Wednesday, January 25, 2012
  14. 14. Wednesday, January 25, 2012
  15. 15. Wednesday, January 25, 2012
  16. 16. NT DOWednesday, January 25, 2012
  17. 17. do inbound marketingWednesday, January 25, 2012
  18. 18. do inbound marketing Inbound marketing is a marketing strategy that focuses on getting found by customers.Wednesday, January 25, 2012
  19. 19. do inbound marketing Inbound marketing is a marketing strategy that focuses on getting found by customers. This sense is related to relationship marketing and the idea of permission marketing. It is recommended that marketers "earn their way in" (via publishing helpful information on a blog etc.) in contrast to outbound marketing where they used to have to "buy, beg, or bug their way in" (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively)Wednesday, January 25, 2012
  20. 20. Outbound Marketing vs Inbound MarketingWednesday, January 25, 2012
  21. 21. Outbound Marketing vs Inbound Marketing InterruptiveWednesday, January 25, 2012
  22. 22. Outbound Marketing vs Inbound Marketing Interruptive •Telemarketing •Trade Shows •Direct mail •Email Blasts •Print ads •TV/radio adsWednesday, January 25, 2012
  23. 23. Outbound Marketing vs Inbound Marketing Interruptive Permissive •Telemarketing •Trade Shows •Direct mail •Email Blasts •Print ads •TV/radio adsWednesday, January 25, 2012
  24. 24. Outbound Marketing vs Inbound Marketing Interruptive Permissive •Telemarketing •SEO / SEM •Trade Shows •Blogging •Direct mail •Social media •Email Blasts •RSS •Print ads •Free tools/trials •TV/radio ads •Viral VideosWednesday, January 25, 2012
  25. 25. Inbound marketing - HubspotWednesday, January 25, 2012
  26. 26. Inbound marketing - Hubspot • 24% of adults have posted comments or reviews online about the things they buyWednesday, January 25, 2012
  27. 27. Inbound marketing - Hubspot • 24% of adults have posted comments or reviews online about the things they buy • 9 out of 10 Internet users visited a social network site each month in 2011Wednesday, January 25, 2012
  28. 28. Inbound marketing - Hubspot • 24% of adults have posted comments or reviews online about the things they buy • 9 out of 10 Internet users visited a social network site each month in 2011 • 1 out of 8 minutes online is spent on FacebookWednesday, January 25, 2012
  29. 29. Inbound marketing - Hubspot • 24% of adults have posted comments or reviews online about the things they buy • 9 out of 10 Internet users visited a social network site each month in 2011 • 1 out of 8 minutes online is spent on Facebook • Twitter’s active user generates 90 Million tweets per dayWednesday, January 25, 2012
  30. 30. Inbound marketing - Hubspot • 24% of adults have posted comments or reviews online about the things they buy • 9 out of 10 Internet users visited a social network site each month in 2011 • 1 out of 8 minutes online is spent on Facebook • Twitter’s active user generates 90 Million tweets per day • More than half of all Internet users read blogs at least monthlyWednesday, January 25, 2012
  31. 31. Inbound marketing - Hubspot • 24% of adults have posted comments or reviews online about the things they buy • 9 out of 10 Internet users visited a social network site each month in 2011 • 1 out of 8 minutes online is spent on Facebook • Twitter’s active user generates 90 Million tweets per day • More than half of all Internet users read blogs at least monthly • US Internet users spend 3x times more minutes on blogs & social networks than on emailWednesday, January 25, 2012
  32. 32. Inbound marketing - Hubspot • 24% of adults have posted comments or reviews online about the things they buy • 9 out of 10 Internet users visited a social network site each month in 2011 • 1 out of 8 minutes online is spent on Facebook • Twitter’s active user generates 90 Million tweets per day • More than half of all Internet users read blogs at least monthly • US Internet users spend 3x times more minutes on blogs & social networks than on email • 40% of Facebook’s user base is age 35+Wednesday, January 25, 2012
  33. 33. Inbound marketing - Hubspot • 24% of adults have posted comments or reviews online about the things they buy • 9 out of 10 Internet users visited a social network site each month in 2011 • 1 out of 8 minutes online is spent on Facebook • Twitter’s active user generates 90 Million tweets per day • More than half of all Internet users read blogs at least monthly • US Internet users spend 3x times more minutes on blogs & social networks than on email • 40% of Facebook’s user base is age 35+ • 40% of US smartphone owners compare prices on their mobile device while in-store shoppingWednesday, January 25, 2012
  34. 34. Inbound marketing - Hubspot • 24% of adults have posted comments or reviews online about the things they buy • 9 out of 10 Internet users visited a social network site each month in 2011 • 1 out of 8 minutes online is spent on Facebook • Twitter’s active user generates 90 Million tweets per day • More than half of all Internet users read blogs at least monthly • US Internet users spend 3x times more minutes on blogs & social networks than on email • 40% of Facebook’s user base is age 35+ • 40% of US smartphone owners compare prices on their mobile device while in-store shopping • 91% of email users have unsubscribed from a company email they previously opted-in toWednesday, January 25, 2012
  35. 35. Helpful is the New ViralWednesday, January 25, 2012
  36. 36. Repurpose ContentWednesday, January 25, 2012
  37. 37. Repurpose ContentWednesday, January 25, 2012
  38. 38. 10 - 4 - 1Wednesday, January 25, 2012
  39. 39. 10 - 4 - 1 10 links to third party articlesWednesday, January 25, 2012
  40. 40. 10 - 4 - 1 10 links to third party articles 4 Company Blog PostsWednesday, January 25, 2012
  41. 41. 10 - 4 - 1 10 links to third party articles 4 Company Blog Posts 1 Landing PageWednesday, January 25, 2012
  42. 42. Creating Lasting Engagement Socialize your siteWednesday, January 25, 2012
  43. 43. Use Call to Action buttonsWednesday, January 25, 2012
  44. 44. InfluencersWednesday, January 25, 2012
  45. 45. Influencers Employees RecommendWednesday, January 25, 2012
  46. 46. Influencers RecommendWednesday, January 25, 2012
  47. 47. AnalyticsWednesday, January 25, 2012
  48. 48. How to monitor Your Social Media Daily in 10 minutesWednesday, January 25, 2012
  49. 49. How to monitor Your Social Media Daily in 10 minutes •Use an RSS FeedWednesday, January 25, 2012
  50. 50. How to monitor Your Social Media Daily in 10 minutes •Use an RSS Feed •Use Google AlertsWednesday, January 25, 2012
  51. 51. How to monitor Your Social Media Daily in 10 minutes •Use an RSS Feed •Use Google Alerts •Use TopsyWednesday, January 25, 2012
  52. 52. How to monitor Your Social Media Daily in 10 minutes •Use an RSS Feed •Use Google Alerts •Use Topsy •Twitter SearchWednesday, January 25, 2012
  53. 53. How to monitor Your Social Media Daily in 10 minutes •Use an RSS Feed •Use Google Alerts •Use Topsy •Twitter Search •LinkedIn AnswersWednesday, January 25, 2012
  54. 54. How to monitor Your Social Media Daily in 10 minutes •Use an RSS Feed •Use Google Alerts •Use Topsy •Twitter Search •LinkedIn Answers •Facebook AnswersWednesday, January 25, 2012
  55. 55. From The Top DownWednesday, January 25, 2012
  56. 56. Hire A Community ManagerWednesday, January 25, 2012
  57. 57. Community Manager Do’s Dont’sWednesday, January 25, 2012
  58. 58. Community Manager Do’s Dont’s •Active in Social MediaWednesday, January 25, 2012
  59. 59. Community Manager Do’s Dont’s •Active in Social Media •Experience in Copy writingWednesday, January 25, 2012
  60. 60. Community Manager Do’s Dont’s •Active in Social Media •Experience in Copy writing •Experience in Graphic designWednesday, January 25, 2012
  61. 61. Community Manager Do’s Dont’s •Active in Social Media •Experience in Copy writing •Experience in Graphic design •Organizational skillsWednesday, January 25, 2012
  62. 62. Community Manager Do’s Dont’s •Active in Social Media •Experience in Copy writing •Experience in Graphic design •Organizational skills •Self motivatedWednesday, January 25, 2012
  63. 63. Community Manager Do’s Dont’s •Active in Social Media •Experience in Copy writing •Experience in Graphic design •Organizational skills •Self motivated •Experience in CMS’sWednesday, January 25, 2012
  64. 64. Community Manager Do’s Dont’s •Active in Social Media •Experience in Copy writing •Experience in Graphic design •Organizational skills •Self motivated •Experience in CMS’s •Experience in marketing +Wednesday, January 25, 2012
  65. 65. Community Manager Do’s Dont’s •Active in Social Media •Experience in Copy writing •Experience in Graphic design •Organizational skills •Self motivated •Experience in CMS’s •Experience in marketing + •Is a Strategic thinker/plannerWednesday, January 25, 2012
  66. 66. Community Manager Do’s Dont’s •Active in Social Media •Allow CM to use personal info to •Experience in Copy writing sign Company up in FB, Twitter etc. •Experience in Graphic design •Organizational skills •Self motivated •Experience in CMS’s •Experience in marketing + •Is a Strategic thinker/plannerWednesday, January 25, 2012
  67. 67. Community Manager Do’s Dont’s •Active in Social Media •Allow CM to use personal info to •Experience in Copy writing sign Company up in FB, Twitter etc. •Experience in Graphic design •Search for Guru or Expert •Organizational skills •Self motivated •Experience in CMS’s •Experience in marketing + •Is a Strategic thinker/plannerWednesday, January 25, 2012
  68. 68. Community Manager Do’s Dont’s •Active in Social Media •Allow CM to use personal info to •Experience in Copy writing sign Company up in FB, Twitter etc. •Experience in Graphic design •Search for Guru or Expert •Organizational skills •Define the Role •Self motivated •Experience in CMS’s •Experience in marketing + •Is a Strategic thinker/plannerWednesday, January 25, 2012
  69. 69. Community Manager Do’s Dont’s •Active in Social Media •Allow CM to use personal info to •Experience in Copy writing sign Company up in FB, Twitter etc. •Experience in Graphic design •Search for Guru or Expert •Organizational skills •Define the Role •Self motivated •Set up accounts for SM until there is •Experience in CMS’s a Action Plan •Experience in marketing + •Is a Strategic thinker/plannerWednesday, January 25, 2012
  70. 70. Community Manager Do’s Dont’s •Active in Social Media •Allow CM to use personal info to •Experience in Copy writing sign Company up in FB, Twitter etc. •Experience in Graphic design •Search for Guru or Expert •Organizational skills •Define the Role •Self motivated •Set up accounts for SM until there is •Experience in CMS’s a Action Plan •Experience in marketing + •Put your in house Marketers in •Is a Strategic thinker/planner charge of Community Management job they need to focus on marketingWednesday, January 25, 2012
  71. 71. Where to get Resources?Wednesday, January 25, 2012
  72. 72. Where to get Resources? http://www.linkedin.com/ http://www.booshaka.com/ http://www.tweetdeck.com/ http://hootsuite.com/ http://www.hubspot.com/ http://www.sitetrail.com/ http://www.cyfe.com/ http://involver.com/ https://www.postling.com/ http://www.socialmention.com/Wednesday, January 25, 2012

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