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Windows phone


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Windows phone

  1. 1. Presentation
  2. 2. GROUP NAME:
  3. 3. Introduction• Windows Phone is a family of mobile operating systems developed by Microsoft, and is the successor to its Windows Mobile platform, although incompatible with it.• Unlike its predecessor, it is primarily aimed at the consumer market rather than the enterprise market. It was first launched in October 2010, with a release in Asia following in early 2011.• Windows Phone, Microsoft created a new user interface, featuring its design language called Modern Style UI.
  4. 4. • The software is integrated with third party services and Microsoft services, and sets minimum requirements for the hardware on which it runs. Work on a major Windows Mobile update may have begun as early as 2004 under the codename "Photon", but work moved slowly and the project was ultimately cancelled.
  5. 5. Partnership with Nokia• On February 11, 2011, at a press event in London, Microsoft CEO Steve Ballmer and Nokia CEO Stephen Elope announced a partnership between their companies in which Windows Phone would become the primary smartphone operating system for Nokia.• The event was largely focused on creating "a new global mobile ecosystem", suggesting competition with Android and iOS by saying "It is now a three horse race".• Integration of Microsoft services with Nokias own services were announced; specifically that Bing would power search across Nokia devices, and an integration of Nokia Maps with Bing Maps, as well as Nokias Ovi store being integrated with the Windows Phone Store.
  6. 6. The Lumia 900 was one of the first Windows Phonesto support LTE and was released on AT&T on April8.An international version will launch in Q2 2012, witha UK launch expected in May.The Lumia 610is the first Nokia Windows Phone torun the Tango Variant (Windows Phone 7.5 Refresh)and is aimed at emerging markets.
  7. 7. Windows Phone 8On June 20, 2012, Microsoft unveiled WindowsPhone 8, a new generation of the operating systemfor release later in 2012. Windows Phone 8 willreplace its previously Windows CE-basedarchitecture with one based off the WindowsNT kernel with many components sharedwith Windows 8, allowing applications to be easilyported between the two platforms.Excitor expects that market demand for WindowsPhone 8 likely to increase in the future and we planto support this platform on tablets andsmartphones. We expect to have a beta clientavailable early 2013.
  8. 8. Market level/market demand
  9. 9. Market Share
  10. 10. Windows Phones Company• Nokia• Motorola• Sony Ericson• Samsung• HTC• I mate
  11. 11. Windows Apps• Amazon Kindle• Pet bubby• NPR news
  12. 12. • Jack of Tool• Flashcard for tracking• I love English
  13. 13. • Toefl• Idioms
  14. 14. New innovations Nokia: Weve Stooped In Smartphones To Ultimately Conquer With Windows Phone 8
  15. 15. Nokia (NOK) is running ads in Europe for its newWindows Phone 8 devices, the Lumia 920 and 820,emblazoned with the legend everyone loves acomeback. You cant accuse the once mighty kingof mobile of not having a sense of humor about itscurrent lowly position in the smartphone rankings -more also-ran than undisputed champion. The800lb gorilla in the room is of course GooglesAndroid OS - which owned a full three-quarters(75%) of the global market in Q3, accordingto IDC estimates - versus a fractional 2% forWindows Phone (plus Microsofts older WindowsMobile OS combined).
  16. 16.  Windows Phone 8 has new innovative features
  17. 17. Today’s Windows Phone 8 event in San Franciscobrought a lot of attention to the upcoming mobileoperating system from Microsoft. There is no doubtthat the Microsoft design language present in theprevious Windows Phone 7 has been updated andexpanded upon in the new release (and withWindows 8 and Xbox as well), but there aremany new features beyond the interface thatmake Windows Phone 8 truly innovative in the mobilespace. Microsoft put four of their core innovationsat the very start of their press event today: livetiles, live applications, the start screen, andMicrosoft’s new Data Sense application.
  18. 18.  Nokia and HTC Windows Phone 8 Smartphones Arrive at AT&T Lumia 920
  19. 19. The Nokia Lumia 920 includes the latest advances inNokia PureView imaging innovation. The 8.7-megapixelcamera features advanced floating lens technology,dubbed ‘optical image stabilization’ which helps eliminateblur by compensating for hand movement while photos orvideos are being shot. The camera in Nokia Lumia 920can take in five times more light than typicalsmartphones to capture top quality photos and videos inlow light.In addition to its 2000mAh battery – the largestbattery Nokia has put in a smartphone – the Lumia 920includes built-in wireless charging capabilities for aneasy, convenient way to get more out of every day. For alimited time and while supplies last, AT&T will alsoinclude a wireless charging plate – free of charge – witheach purchase of a Lumia 920.
  20. 20. The Lumia 920’s 4.5-inch PureMotion HD+ClearBlack display is protected by Corning GorillaGlass and is optimized for readability in thebrightest light conditions, even outdoors on abright day. In addition to its durable, scratch-resistant, curved display, the Lumia 920 also has anew sensitive touchscreen that lets you type withfingernails or while wearing gloves.
  21. 21. Lumia 820
  22. 22. The Nokia Lumia 820 is a snappy, mid-rangesmartphone that delivers high-end performance ina compact package. It features the same unibodylook and feel as high-end Lumia smartphones –including a Clear Black display and new sensitivetouchscreen – in an attractive design that supportsexchangeable shells. These exchangeable shells,which are sold separately, are available in range ofcolors and features, including wireless charging.
  23. 23. Windows Phone 8X by HTC
  24. 24. The Windows Phone 8X by HTC boasts a pureunibody design perfectly sculpted with a dramatictaper that feels thin in your hand and its stunning4.3-inch 720p HD display (1280 x 720 pixels)brings photos, video and Web pages to life.The 2.1-megapixel, 88 degree, ultra-wide front-facing camera is able to capture self-portraits ofyou and the faces of up to four friends all at once.The 8-megapixel rear-facing camera with an f/2.0aperture allows you to capture great photos andvideos – even in low light. As the first-everWindows Phone 8 smartphone with built-in BeatsAudio technology, this device gives usersauthentic, studio-quality sound. The device has aunique audio amplifier that powers the 3.5mm audiojack and speaker to provide improved sound formusic, video and even gaming.
  25. 25. The Windows Phone 8X by HTC will be available intwo models – California Blue with 16 GB of memoryfor $199.99 and an AT&T exclusive in CaliforniaBlue or Lime.For the 2012 holiday shopping season, AT&T will bethe only U.S. carrier to offer new Windows 8tablets to their customers. Samsung ATIV smartPC offers customers the blend of PC capabilitywith the convenient tablet form factor.
  26. 26. Thank You