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Facebook Marketing for Business


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Part 2 of Facebook for business presented at Colorado Free University. This is an ongoing two hour class held about every two months. Learn to share your expertise and brand yourself on Facebook.

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Facebook Marketing for Business

  1. 1. Facebook 2<br />Advanced Marketing Techniques<br /><br /><br />1<br />Your Marketing Gal - Jo Guerra<br />
  2. 2. What can Facebook do for you?<br />The right way to network<br />Get social on Facebook<br />Brand yourself <br />Find content<br />Groups vs. fan pages – la difference <br />Create group & fan page<br />Creating, sharing & promoting events<br />Business applications<br />Ads<br />2<br />Preview <br />Your Marketing Gal - Jo Guerra<br />
  3. 3. Public relations<br />Customer service<br />Branding<br />Acquire fans & friends<br />Collaboration - interact with people <br />Network<br />Establish your expertise <br />Find customers & prospects<br />Geographical targeted advertising <br />Build community<br />What Can Facebook Do for You?<br />3<br />Your Marketing Gal - Jo Guerra<br />
  4. 4. Similar to a dinner party<br />If you say, I’m a super star photographer, website designer, florist, marketing guru, etc., without asking others questions, you won’t be popular <br />Nobody cares about you or your product, except you<br />Give people a reason to connect with/follow/friend you<br />Social Media & Social Networking: It’s Never about You<br />4<br />Your Marketing Gal - Jo Guerra<br />
  5. 5. Look at requests for friends and accept or ignore. If you accept, write on your new friend’s wall or send them a message thanking them for becoming your friend<br />Look at the wall and comment on your friends postings<br />Answer messages<br />Look at your notifications and answer<br />Wish your friends a happy birthday<br />Join groups and comment on the wall <br />Tell people you will share their events or postings <br />Thank them for posting things you like<br />Give people the thumb up but also comment<br />Invite friends to join your network. Tell them how you know them or why you would like to connect when you ask them to join<br />Get Social on Facebook<br />5<br />Your Marketing Gal - Jo Guerra<br />
  6. 6. Use the same professional picture in all your social media efforts<br />Post helpful articles and videos<br />Share business and inspirational quotes <br />Update your status often<br />Brand Yourself and Your Company<br />6<br />Your Marketing Gal - Jo Guerra<br />
  7. 7. To get good content, set up Google alerts at with keywords related to your area of expertise or interest<br />Copy the link and attach it on your status update and comment on it – make sure you use the “http://www.”<br />Find newsletters in your industry and subscribe to them <br />Share business quotes and others:<br />Find Content<br />7<br />Your Marketing Gal - Jo Guerra<br />
  8. 8. The Difference<br />Groups <br />Fan Pages<br />Not indexed by search engines<br />Ugly URL<br />Can send request <br />Cannot promote with ads<br />No applications<br />Generally better for active discussion & attracting quick attention*<br />Indexed and public on search engines<br />Create custom URL<br />Can send updates<br />Can promote with ads<br />Lots of applications to choose from<br />For organizations, businesses, celebrities & bands – only authorized<br />Generally better for long-term relationships with fans & customers*<br />*<br />8<br />Your Marketing Gal - Jo Guerra<br />
  9. 9. Create Group & Fan Page<br />Group<br />Fan Page<br />9<br />Your Marketing Gal - Jo Guerra<br />
  10. 10. To brand you/your company, create a 200 X 600 pixel graphic with your logo, tagline, contact info, etc. <br />Match it to your website<br /> Browse & upload <br />Create a Custom Graphic<br />10<br />Your Marketing Gal - Jo Guerra<br />
  11. 11. Create & Promote Events<br />11<br />Your Marketing Gal - Jo Guerra<br />
  12. 12. Notes (blog)<br />SlideShare<br />LinkedIn Profile<br />SocialFly<br />FBML<br />Podcast Player<br />Twitter<br />Marketplace<br />& hundreds more<br />Facebook Applications<br />12<br />Your Marketing Gal - Jo Guerra<br />
  13. 13. Facebook Ads<br />Ads & Pages > Ads Manager > Create Ad<br />Targeted by gender, age, city, etc.<br />Inexpensive<br />You set budget<br />You set maximum CPC<br />13<br />Your Marketing Gal - Jo Guerra<br />
  14. 14. What can Facebook do for you?<br />The right way to network<br />Get social on Facebook<br />Brand yourself <br />Find content<br />Groups vs. fan pages<br />Create group & fan page<br />Creating, sharing & promoting events<br />Applications<br />Ads<br />14<br />Summary <br />Your Marketing Gal - Jo Guerra<br />
  15. 15. Facebook in 5 minutes a day<br />Update status update<br />Continue networking<br />Invite friends<br />Look at groups you might join<br />Create a group<br />Create your fan page<br />Post events<br />Automate by using<br />Add Applications<br />Plans & Goals?<br />15<br />Your Marketing Gal - Jo Guerra<br />
  16. 16. There's no genius behind it. It's persistence and listening to people. – Craig Newmark, Craiglist Founder<br />I don't want to be just a voice on the phone. I have to get to know these guys face-to-face and develop a sincere relationship. That way, if we run into problems in a deal, it doesn't get adversarial. We trust each other and have the confidence we can work things out. – Wayne Huizenga, Founder Blockbuster<br />All you need is ignorance and confidence; then success is sure. - Mark Twain<br />If you do build a great experience, customers tell each other about that. Word of mouth is very powerful. - Jeff Bezos<br />Inspirational<br />16<br />Your Marketing Gal - Jo Guerra<br />
  17. 17. Facebook<br />Twitter:<br />Meetup<br />LinkedIn Denver Entrepreneur Group<br />Facebook Fan Page http://facebook/yourmarketinggal<br />Jo Guerra<br />Social Media Strategist<br />Speaker • Trainer <br />303.632.2928<br /><br /><br />LinkedIn<br /><br />Thank you!<br />17<br />Your Marketing Gal - Jo Guerra<br />