Marketing to Tweens with Parental Consent Plus Age Verification that Works Ypulse Tween Mashup Reaching Today’s Tweens wit...
Panelists <ul><li>Erin B. Reilly </li></ul><ul><li>Co-Founder,  Zoey’s Room ,   Platform Shoes Forum </li></ul><ul><li>[em...
What is COPPA? <ul><li>Protect children’s information with internal guidelines of storage and collection of data  </li></u...
What are the Best Practices beyond COPPA? <ul><li>What can we do beyond bare minimum? </li></ul><ul><li>More transparency ...
Let’s Talk
Thank You! <ul><li>Contact Information </li></ul><ul><li>Erin B. Reilly </li></ul><ul><li>Co-Founder,  Zoey’s Room ,   Pla...
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YPulse Tween Mashup 2008: Marketing to Tweens w Parental Consent Plus Age Verification that Works

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YPulse Tween Mashup 2008: Marketing to Tweens w Parental Consent Plus Age Verification that Works

  1. 1. Marketing to Tweens with Parental Consent Plus Age Verification that Works Ypulse Tween Mashup Reaching Today’s Tweens with Technology
  2. 2. Panelists <ul><li>Erin B. Reilly </li></ul><ul><li>Co-Founder, Zoey’s Room , Platform Shoes Forum </li></ul><ul><li>[email_address] </li></ul><ul><li>Joi Podgorny </li></ul><ul><li>Vice President of Interactive Development, Ludorum </li></ul><ul><ul><li>[email_address] </li></ul></ul>
  3. 3. What is COPPA? <ul><li>Protect children’s information with internal guidelines of storage and collection of data </li></ul><ul><ul><li>Relates to marketing to children </li></ul></ul><ul><ul><li>Not predator protection </li></ul></ul><ul><li>Verifiable parental consent </li></ul>
  4. 4. What are the Best Practices beyond COPPA? <ul><li>What can we do beyond bare minimum? </li></ul><ul><li>More transparency to COPPA </li></ul><ul><ul><li>Engage kids to understand why we do this </li></ul></ul><ul><li>How to promote a culture of self-policing – among staff, among users </li></ul>
  5. 5. Let’s Talk
  6. 6. Thank You! <ul><li>Contact Information </li></ul><ul><li>Erin B. Reilly </li></ul><ul><li>Co-Founder, Zoey’s Room , Platform Shoes Forum </li></ul><ul><li>[email_address] </li></ul><ul><li>Joi Podgorny </li></ul><ul><li>Vice President of Interactive Development, Ludorum </li></ul><ul><ul><li>[email_address] </li></ul></ul>

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