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A BETTER WAY TO CHANGE
SO YOU WANNA BUILD
A GAME-CHANGING HEALTHCARE APP?
DO IT!
WE NEED YOU!
BUT HERE’S WHAT
YOU NEED TO KNOW FIRST
THE FAILURE RATE FOR
HEALTHY BEHAVIOUR CHANGE?
99%
BUT YOURS IS AN APP RIGHT?
IT’S DESIGN-LED AND DATA DRIVEN
IT’S GOING TO
BE HYPER-RELEVANT
IT’S GOING TO
ALGORITHMICALLY PREDICT
THE PERFECT TIME
TO SEND AN IPHONE BANNER NOTIFICATION
WHICH SAYS
GO FOR A WALK
WHICH SAYS
DRINK A GLASS OF WATER
WHICH SAYS
EAT A SALAD FOR LUNCH
SO YOU’RE DEFINITELY
GOING TO BE PART OF THE 1%
DO IT!
WE NEED YOU!
BUT
REMEMBER
99%
AND ALSO
HEALTH FAILURE ISN’T NEUTRAL
IT ISN’T LIKE FAILING TO
      MASTER PHP
IT ISN’T LIKE FAILING TO
LEARN FLUENT SPANISH
IT ISN’T LIKE FAILING TO
SHARE A CINEMAGRAM TO TUMBLR
IT’S FAILING
AT SOMEONE’S HEALTH
WHICH MEANS
NEXT TIME THEY WANT TO MAKE A CHANGE
THEY’RE GOING TO
BE LEFT WITH A LITTLE SCAR
THAT REMINDS THEM
OF THE LAST TIME THEY FAILED
AND WHEN IT COMES TO HEALTH
MOST PEOPLE HAVE MORE SCARS THAN SKIN
BUT YOU GET THAT
AND YOU’RE THE 1%
SO
NO SCARS
WHICH IS AWESOME
BECAUSE WE NEED YOU
AND WHEN YOUR APP IS DONE
AND IT’S NEW AND NOTABLE IN THE APP STORE
HERE’S
YOUR WINDOW
EIGHT OUT OF TEN HEALTH APPS
ARE DELETED AFTER A SINGLE USE
AND THE TWO THAT SURVIVE
SEE ENGAGEMENT PLUMMET AFTER TEN DAYS
AND EVEN IF
YOU CAN SERIOUSLY BREAK THE MOLD
AND
GET DOWNLOADED
AND
GET SIGNED UP
AND
GET USED
AND
NOT GET DELETED TEN SECONDS LATER
AND
KEEP PEOPLE AROUND MORE THAN TEN DAYS
THEN YOU GET
TO TACKLE THE REAL PROBLEM
SOMETIME
AROUND DAY ELEVEN
YOUR PRECIOUS USER
IS GOING TO HIT A ROADBLOCK
MAYBE
THE CAR WILL BREAK DOWN
MAYBE
THEY’LL FEEL UNWELL
MAYBE
THEIR ARTHRITIS WILL FLARE UP
MAYBE
THEIR CHILD GETS SENT HOME FROM SCHOOL
MAYBE
IT RAINS
AND YOUR PRECIOUS USER
 IS GOING TO IGNORE YOU
UNTIL
THE PROBLEM GOES AWAY
AND DON’T THINK THAT
THE MISSING LINK IS A RED APP ICON
OR A
NOTIFICATION BANNER
OR
AN AUTOMATED EMAIL
BECAUSE WHAT’S STOPPING PEOPLE
  FROM BEING REALLY HEALTHY
ISN’T THAT
THEY DON’T KNOW HOW TO DO A LUNGE
ISN’T THAT
THEY DON’T KNOW HOW TO ORDER A SALAD
IT’S THAT
FUCKING PLUMBER WHO STILL ISN’T HERE
IT’S THAT
HEADACHE THEY WOKE UP WITH
IT’S THAT
BREAKDOWN IN COMMUNICATION WITH A CHILD
AND UNTIL
WE FIX THAT
WE’RE JUST
REARRANGING THE DECKCHAIRS ON THE TITANIC
BUT
REMEMBER
DO IT!
WE NEED YOU!
A BETTER WAY TO CHANGE




JOINSESSIONS.COM                            NICK@JOINSESSIONS.COM

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What to know before you build your health app!