Special insurances for watches, jewlerry, hearing aids
16 service offices, Euro Centers, around the globe</li></ul>Europeiska Försäkrings AB <br />Founded in 1920<br />Offices in Sundbyberg<br />100 employees<br />
Our challenge<br /><ul><li>91% of Swedish customers searches the web for information on products and services. The decision to buy occurs on the web. (Konsumentverket, 2009).
Result: Europeiska loses the personal connection with the customer. A retail salesman could explain the differences and advantages with our travel insurance.
By being present in channels where the potential customers are we can have a personal dialogue and recreate the customer connection. </li></li></ul><li>Where it all started - Resdagboken.se<br /><ul><li>Founded in 2000
Good feedback: personal, quick replies, relevant information
Twitterfeed on website, intranet and blog</li></li></ul><li>Twitterfollowers are moreinclined to buy and recommend your brand<br />More than half (51%) of Facebook fans and 67 percent of Twitter followers are more likely to buy the brands they follow or are a fan of. <br />60 percent of Facebook fans and 79 percent of Twitter followers are more likely to recommend those brands since becoming a fan or follower.<br />
Twitterfollowers are moreinclined to buy and recommendthanthose who subscribe to newsletters and are Facebook<br />Source: ExaktTarget/eMarketer<br />
Links</li></li></ul><li>Howdowemeasureourpresence in social media?<br />Blog posts where Europeiska are mentioned<br />Tweetswhere Europeiska are mentioned<br />Links<br />Twitterfollowers/Facebook fans/RSS subscribers<br />Traditional media analysis<br />Social Media analysis<br />Customer service<br />Mentions in press<br />Google Analytics/Trends<br />MyNewsdesk<br />
Action and openness is rewarded</li></li></ul><li>Evaluation<br />In a month from April 16th wehad5030 uniquevisitors on the vulkanaska-blog, on April 17th 1007 uniquevisitors<br />Compared to week 14 (the week prior to the ashcloud) and week16 (the week after): <br />+200% mobile devicesusing the homepage<br /> SIS-index week15: Europeiska intop10 fastest growingwebpages in Sweden, +48% uniquevisitors<br />+200% unique visits on europeiska.se<br />
Integrating social media with intern communication<br />
Our internalchallenge<br />Increaseefficency – decreasee-mails<br />Increasetransparency, commitment and communication<br />Create a commonplatform and forum for debate<br />Collect the knowledge in an information database<br /><ul><li>Increase awareness about external communication
Meet the needs of individuals with usable applications</li></li></ul><li>Intranet<br />