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VIETNAM

DIGITAL,  SOCIAL
8 MOBILE IN 2015

WE ARE SOC| AL'S COMPENDIUM OF GLOBAL DIGITAL STATISTICS

SIMON KEMP - WE A...
JAN

2015 DIGITAL IN VIETNAM -

A SNAPSHOT OF THE COUNTRY‘S KEY DIGITAL STATISTICAL INDICATORS

 

TOTAL ACTIVE ACTIVE SOC...
JAN

2015 ANNUAL GROWTH -

GROWTH TRENDS FOR THE COUNTRY‘S KEY DIGITAL STATISTICAL INDICATORS

 

GROWTH IN THE GROWTH IN ...
JAN

2015 TIME SPENT WITH MEDIA -

SURVEY-BASED DATA:  FIGURES REPRESENT USERS’ OWN CLAIMED /  REPORTED ACTIVITY

NOTE THA...
JAN

2015 INTERNET USE -

BASED ON REPORTED ACTIVE INTERNET USER DATA.  AND USER-CLAIMED MOBILE INTERNET USE

 

TOTAL NUM...
JAN

2015 sHARE OI=  WEB TRAFFIC -

BASED ON EACH DEVICE‘S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS

 

SHARE O...
JAN

2015 SOCIAL MEDIA use -

BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY‘S MOST ACTIVE PLATFORM

 

TOTA...
SI;  RVEY-BASED DATA;  FIGURES REPRESENT USERS’ OWN CLAIMED I REPORTED ACTNITY

FACEBOOK <"'—II

FACEBOOK I 40/
MESSENGER ...
MOBILE PHONES

BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS /  CONNECTIONS [NOT UNIOUE USERS]

 

TOTAL NUMBER MOBILE SUB...
JAN

2015 MOBILE ACTIVITIES -

SURVEY-BASED DATA:  FIGURES REPRESENT USERS’ OWN CLAIMED /  REPORTED ACTIVITY

 

PERCENTAG...
JAN

2015 E-COMMERCE BY DEVICE

SURVEYBASED DATA;  FIGURES REPRESENT USERS’ OWN CLAIMED /  REPORTED ACTIVITY

 

PERCENTAG...
we
are. 
SOCICII

CLICK HERE TO READ OUR DETAILED ANALYSIS
OF All THESE NUMBERS:  B| T.lY/ SDMWZO15
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Vietnam Digital, Social & Mobile in 2015

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Vietnam Digital, Social & Mobile in 2015

  1. 1. % VIETNAM DIGITAL, SOCIAL 8 MOBILE IN 2015 WE ARE SOC| AL'S COMPENDIUM OF GLOBAL DIGITAL STATISTICS SIMON KEMP - WE ARE SOCIAL - JANUARY 2015
  2. 2. JAN 2015 DIGITAL IN VIETNAM - A SNAPSHOT OF THE COUNTRY‘S KEY DIGITAL STATISTICAL INDICATORS TOTAL ACTIVE ACTIVE SOCIAL MOBILE ACTIVE MOBILE POPULATION INTERNET USERS MEDIA ACCOUNTS CONNECTIONS SOCIAL ACCOUNTS 90.7 39.8 28.0 128.3 2'-I.0 MILLIoN MILLIoN MILLIoN MILLIoN MILLIoN URBANISATION: 31% PENETRATION: I019“/ n PENETRATION: 31% vs. POPULATION: 191 “/ a PENETRATION: 26% W0 ‘II OOGICI - Smavcesz Vwkipediq | M:rnetL'IveStats, IntervI: !WorIdSI. cI15; Focebook. Tem: :'IL Vlontukte. Ijvelntemec GSMA Inu-I‘r9eN: e QWIGIIIOCIGIIIQ ' 359
  3. 3. JAN 2015 ANNUAL GROWTH - GROWTH TRENDS FOR THE COUNTRY‘S KEY DIGITAL STATISTICAL INDICATORS GROWTH IN THE GROWTH IN THE GROWTH IN THE GROVVTH IN THE NUMBER NUMBER OF ACTIVE NUMBER OF ACTIVE NUMBER OF MOBILE OF ACTIVE MOBILE INTERNET USERS SOCIAL MEDIA ACCOUNTS SUBSCRIPTIONS SOCIAL ACCOUNTS +10°/ o +'+O°/ o -'+°/ o -I-lI1°/ o SINCE JAN 201 II SINCE JAN 201% SINCE JAN 201% SINCE JAN 201% W0 ‘II OOGICI - SGMVCESZ Ir*l2metLivIStau. I'I! :rr~e1WOrIdSIms: Faceboolt, Texent. ‘1'Knnt<: II(! :;GSMAInteI igence. We Are Social rueurch 6 analysis QWIGIIIOCIGIIIQ ' 36°
  4. 4. JAN 2015 TIME SPENT WITH MEDIA - SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE EASED SOLELY CW EYODLE WHO USE EACH IEDIIIIA AND DO N01 FJCYDCI NON USE-'-IS AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY USE AVERAGE DAILY OF THE INTERNET OF THE INTERNET VIA A OF SOCIAL MEDIA TELEVISION VIEWING VIA A PC OR TABLET MOBILE PHONE [MOBILE VIA ANY DEVICE TIME (INTERNET USERS [INTERNET USERS] INTERNET USERS] [SOCIAL MEDIA USERS] WHO WATCH TV] I II‘(II‘-S 5H1OM 2H1-I1M 3H01IM 1H1-I8M WC ‘YO OOGIOI - Sa-urce: Cvlobalwablndu. 010 20111. Based on a wrveu OT inlemet users aged 16-619. QWUGIIIOCIIIIIQ ' 361
  5. 5. JAN 2015 INTERNET USE - BASED ON REPORTED ACTIVE INTERNET USER DATA. AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER INTERNET USERS AS A TOTAL NUMBER MOBILE INTERNET USERS AS OF ACTIVE PERCENTAGE OF THE OF ACTIVE MOBILE A PERCENTAGE OF THE INTERNET USERS TOTAL POPULATION INTERNET USERS TOTAL POPULATION 39.8M 1+1-I°/ o 32.1-IM 36% W0 ‘YO OOGICI - Sa-uvctsz Int2rnet: LIvEStau O1 2015. IrIt: metWDrIdS1ats O1 2015; CrIabaMIebIIde1. OH 20110 Isurvzg} Wkipcdia for population data. QWUGIIIOCIIIIIQ ' 362
  6. 6. JAN 2015 sHARE OI= WEB TRAFFIC - BASED ON EACH DEVICE‘S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS SHARE OF WEB SHARE OF WEB SHARE OF WEB SHARE OF WEB PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: PAGE VIEWS: LAPTOPS 8 DESKTOPS MOBILE PHONES TABLETS OTHER DEVICES 76% 20% 1-I-°/ o 0°/ o YEARLON-YEAR: YEAR-ON<YEAR: YEAR~ON-YEAR: YEARON-YEAR: + 1 “lo -3°/ II -10% We An Social - SOHI: E‘. SQa1C. OI. fl'1l£'. OI 2015 Qmansoclalug - 363
  7. 7. JAN 2015 SOCIAL MEDIA use - BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY‘S MOST ACTIVE PLATFORM TOTAL NUMBER ACTIVE SOCIAL ACCOUNTS TOTAL NUMBER OF ACTIVE MOBILE SOCIAL OF ACTNE SOCIAL AS A PERCENTAGE OF SOCIAL ACCOUNTS ACCOUNTS AS A PERCENTAGE MEDIA ACCOUNTS THE TOTAL POPULATION ACCESSING VIA MOBILE OF THE TOTAL POPULATION 28.0M 31 °/ o 2'-I». OM 26% W0 ‘II OOGUCI - SGMVCESZ Fucebonlx O1 2015; Tencert On 2D1N. VKoMaI<te O3 ZOIV Ev Oh 201%. Livelrvtzmeuu O1 2015 Wilipedna fa oopuiation data. QWIGIIIOCIIIIIQ ' 365
  8. 8. SI; RVEY-BASED DATA; FIGURES REPRESENT USERS’ OWN CLAIMED I REPORTED ACTNITY FACEBOOK <"'—II FACEBOOK I 40/ MESSENGER ° GOOGLE-r I<I'. «'. . SKYPE I2“/ o VIBER 9°/ o TWITTER :91’, PINTEREST I ti. LINKEDIN ‘*1: INSTAGRAM I 1.2:. ' SOCIAL NETWORK MESSENGER I CHAT APP / VOID BADOO 1.11% W0 APO $%‘lCI - Sc-nice: GI: -bafwetlndeu. OH 201%. FIgu'es vepteaerrt pcrcewtage of the ‘. c1aI rational papL': '.io'1 uziwg he plafiorm In he part mcntm w: VWB€l’OIO¢'Ol8§ ' 365
  9. 9. MOBILE PHONES BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS [NOT UNIOUE USERS] TOTAL NUMBER MOBILE SUBSCRIPTIONS PERCENTAGE OF PERCENTAGE OF PERCENTAGE OF MOBILE OF MOBILE AS A PERCENTAGE OF MOBILE CONNECTIONS MOBILE CONNECTIONS COPNECTIONS THATARE SUBSCRIPTIONS THE TOTAL POPULATION THAT ARE PRE-PAID THAT ARE POST-PAID BROADBAND [35 S NG] 128.3M 1 '+1% 89°/ o -I1°/ o 26°/ o W0 ‘YO SOCSCI - Sc-uvcesz OSHA Int: -I -gence‘ 0'9 2011. Wikipedia for pogu-aflor data QWIGIIIOCIGIIIQ ' 366
  10. 10. JAN 2015 MOBILE ACTIVITIES - SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY PERCENTAGE OF THE PERCENTAGE OF TI-E PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE POPULATION USING POPULATION WATCHING POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION SOCIAL MEDIA APPS VIDEOS ON MOBILE GAMES ON MOBIE LOCATIOMBASED SEARCX-I USING MOBILE BANKING fr‘ 2|-I»°/ o 22°/ o 1 8°/ o 1 6% 1 '+% I -I. mI IIII‘- WC ‘YO GOGIOI - Source: Cvlobalwablndu. ON 201%. Based an a wrveu of inlemet users aged 16-6H. Figuru repvuervt pevcenlage of the Lola population. GNOGIIIOCIIIIIQ ' 367
  11. 11. JAN 2015 E-COMMERCE BY DEVICE SURVEYBASED DATA; FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE PERCENTAGE OF THE POPULATION WHO USED A PC POPULATION WHO BOUGHT POPULATION WHO USED A POPULATION WHO BOUGHT TO RESEARCH A PRODUCT TO SOMETHING ONLI NE MOBILE PHONE TO RESEARCH A SOMETHING ONLINE VIA A BUY LAST MONTH VIA A PC LAST MONTH PRODUCT TO BUY LAST MONTH MOBILE PHONE LAST MONTH I : ‘.'II ~ 27% 2'-I-°/ o 1 8% 1 5°/ o W0 ‘YO SOGSCI - Source: CvIobaIWebIndu. 0'0 201%. Based : In a survey of inkemet users aged I6-6H. Figures rapvuerw parentage of the Lula popuIatiI3n. QWIGIIIOCIIIIIQ ' 3“
  12. 12. we are. SOCICII CLICK HERE TO READ OUR DETAILED ANALYSIS OF All THESE NUMBERS: B| T.lY/ SDMWZO15

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