Design For Startups

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Design For Startups

  1. 1. Design For Startups beta John Woo U X D I R E C T O R
  2. 2. Opportunities - Challenges - Practice at IW
  3. 3. Opportunities - Challenges - Practice at IW• Industry trends• Types of startups• Value of design
  4. 4. Opportunities - Challenges - Practice at IW Product- Product- Product- driven driven driven Technology- Product- Product- Product- driven driven driven driven Product- Product- Product- driven driven drivenTrend #1: Technology-driven companies give the way to product-driven companies.
  5. 5. Opportunities - Challenges - Practice at IWTrend #2: More platform resources can be leveraged than ever before.
  6. 6. Opportunities - Challenges - Practice at IW A Lean Startup CEO/ Product Manager User Experience CTO + Designer 7 more engineersTrend #3: Design plays a key role in a product-driven company.
  7. 7. Opportunities - Challenges - Practice at IWAreas of startup Traditionally Traditionally lack design intensive of designValue of design Differentiation Rediscovery Risk reduction Break-through Fast iteration Differentiation Scalability Risk reduction Product leadership Product leadership Design empowers startups to succeed faster and easier.
  8. 8. Opportunities - Challenges - Practice at IWNew design thinking values design in the mind of entrepreneurs.
  9. 9. Opportunities - Challenges - Practice at IW • Designers • process and methods • Faith and confidence
  10. 10. Opportunities - Challenges - Practice at IWThe designers needed are who will fight and grow up with the startup.
  11. 11. Opportunities - Challenges - Practice at IW Tech Design Business By A-Wing翼A designer can and should do much more than the job description.
  12. 12. Opportunities - Challenges - Practice at IWThe process and methods needed are not “the standard ones” but “the effective ones”.
  13. 13. Opportunities - Challenges - Practice at IWDesign with data; design with users. The new design approaches rock.
  14. 14. Opportunities - Challenges - Practice at IWBefore Wandoujia Wandoujia 1.0 Wandoujia 2.0 Design is a choice, which is about faith and confidence.
  15. 15. Opportunities - Challenges - Practice at IW • Product design • UX community • Design stories
  16. 16. Opportunities - Challenges - Practice at IW MarketingFunctions Experience/UI messages Cost Functions Performance User characteristics Cost Design takes a whole team. Wash the brains.
  17. 17. Opportunities - Challenges - Practice at IWGoal Solution Design fast but also explore more.
  18. 18. Opportunities - Challenges - Practice at IWDesign with users by collecting their data and making them speak.
  19. 19. Opportunities - Challenges - Practice at IWLeveraging the internal and external wisdom makes a strong UX community.
  20. 20. The environment impacts people’s attitudes, behaviors and culture.
  21. 21. Design For Startups5@chuangxin.comweibo.com/uxworks

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