How To Use Emotional Words In Your Sales Letter

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How To Use Emotional Words In Your Sales Letter


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How To Use Emotional Words In Your Sales Letter

  1. 1. How To Use Emotional Words In Your Sales Letter http://www.johnwoon http://www.johnwoon/blog
  2. 2. How To Use Emotional Words In Your Sales Letter <ul><li>Secret ingredient to all successful Sales letters: emotional appeal </li></ul><ul><li>Consumers don't buy things for rational reasons </li></ul><ul><li>Consumers buy things to satisfy their emotional needs </li></ul><ul><li>http:// www.johnwoon </li></ul><ul><li>http:// www.johnwoon /blog </li></ul>
  3. 3. How To Use Emotional Words In Your Sales Letter <ul><li>People are thirsty for money, security, fame </li></ul><ul><li>Emotional trait: Greed </li></ul><ul><li>Examples of powerful words to be used for Sales Letters: </li></ul><ul><li>Money, Rich, Millionaire, Results, Proven Methods, Fast Results, Easy and Quick, luxury </li></ul><ul><li>You could write something like this: </li></ul><ul><li>“…… ..Discover and learn from the best. Start living a life of luxury…..&quot; </li></ul><ul><li>http:// www.johnwoon </li></ul><ul><li>http:// www.johnwoon /blog </li></ul>
  4. 4. How To Use Emotional Words In Your Sales Letter <ul><li>People are constantly looking for “Pleasure” </li></ul><ul><li>Emotional trait: Love and Lust </li></ul><ul><li>Examples of powerful words to be used for Sales Letters: </li></ul><ul><li>Attracting Love, Seduction Secrets ,Great Love, Delicious Taste, Tempting, Charming, Healthy life Style, Seduction Secrets, Fast Cars, Lamborghini </li></ul><ul><li>You could write something like this: </li></ul><ul><li>“…… Learn the seduction secrets and enjoy your best love ever…..&quot; </li></ul><ul><li>http:// www.johnwoon </li></ul><ul><li>http:// www.johnwoon /blog </li></ul>
  5. 5. How To Use Emotional Words In Your Sales Letter <ul><li>People want to look good in their appearance, abilities, and achievements </li></ul><ul><li>Emotional trait: Vanity </li></ul><ul><li>Examples of powerful words to be used for Sales Letters: </li></ul><ul><li>Attractive, Beautiful, Ideal Weight, Look Your Best, Confident, Charisma, Younger, Stronger and Healthier </li></ul><ul><li>You could write something like this: </li></ul><ul><li>“…… This method would make you look and feel attractive and beautiful whatever your age is .....&quot; </li></ul><ul><li>http:// www.johnwoon </li></ul><ul><li>http:// www.johnwoon /blog </li></ul>
  6. 6. How To Use Emotional Words In Your Sales Letter <ul><li>People like to feel good about accomplishments and achievements </li></ul><ul><li>Emotional trait: Pride </li></ul><ul><li>Examples of powerful words to be used for Sales Letters: </li></ul><ul><li>Accomplish, Hall Of Fame, Admire, Transform, Master, Recognition, Greatest, Envy of Others, Best, Respect, Money, Best Results </li></ul><ul><li>You could write something like this: </li></ul><ul><li>“…… Learn to publish your work that would get you immediate recognition and respect from your family and friends ...&quot; </li></ul><ul><li>http:// www.johnwoon </li></ul><ul><li>http:// www.johnwoon /blog </li></ul>
  7. 7. How To Use Emotional Words In Your Sales Letter <ul><li>People envy others for having what they are dreaming of </li></ul><ul><li>Emotional trait: Envy </li></ul><ul><li>Examples of powerful words to be used for Sales Letters: </li></ul><ul><li>Desire, Covet, Secret, Extraordinary, Ordinary People, Testimonials, fulfilment </li></ul><ul><li>You could write something like this: </li></ul><ul><li>“… ..Once sacked by his employer, this ordinary guy is now making extraordinary amount of money working from home……” </li></ul><ul><li>http:// www.johnwoon </li></ul><ul><li>http://www.johnwoon/blog </li></ul>
  8. 8. How To Use Emotional Words In Your Sales Letter <ul><li>People are looking for results with minimal effort </li></ul><ul><li>Emotional trait: laziness </li></ul><ul><li>Examples of powerful words to be used for Sales Letters: </li></ul><ul><li>Instant access, Save time, Fast Results, Don’t Waste Your Time, Easy, Step-By-Step Methods, Guaranteed, Easy To Follow Method, Avoid Mistakes of Others </li></ul><ul><li>You could write something like this: </li></ul><ul><li>“… ..Save time and get fast results! Learn from this unique Easy To Follow Method on how to loose weight fast without dieting and exercise….” </li></ul><ul><li>http:// www.johnwoon </li></ul><ul><li>http:// www.johnwoon /blog </li></ul>
  9. 9. How To Use Emotional Words In Your Sales Letter <ul><li>People tend to be motivated by fear such as fear of losing money, health and happiness </li></ul><ul><li>Emotional trait: Fear of loss </li></ul><ul><li>Examples of powerful words to be used for Sales Letters: </li></ul><ul><li>Save, Overcome fear, Secure, Safety, No More Fear, Protect Yourself, Avoid mistakes </li></ul><ul><li>You could write something like this: </li></ul><ul><li>“… .Avoid mistakes by others and protect yourself </li></ul><ul><li>from losing your money by signing up this unique program now!....” </li></ul><ul><li>http:// www.johnwoon </li></ul><ul><li>http:// www.johnwoon /blog </li></ul>

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