BLOG ANALYSIS The Good, the Not-So-Good  and the Outstanding World’s Best Blogs Internship,Emerson College & John Wilpers ...
THE SIMPLE STUFF <ul><li>Spelling   (mistakes make us look sloppy, amateurish) </li></ul><ul><li>Grammar  (errors distract...
EXAMPLES OF WHAT NOT TO DO <ul><li>“ Things  concerning the (country) people and their surrounding areas. She has an excit...
THE BLOG’S FOCUS:   Be objective or analytical; simple; straightforward <ul><li>“ Posts seem to be mainly politically base...
THE BLOG’S FOCUS:   But detailed analyses can be good, too <ul><li>“ The author writes about the lifestyle of Chileans. He...
THE BLOG’S FOCUS:   The blogger’s own words are revealing <ul><li>&quot;I have written the diary of Venezuela slow descent...
THE BLOGGER’S BIO:   Your words or blogger’s (not congratulatory);  tight, some analysis is OK; vague is not cool <ul><li>...
THE BLOGGER’S BIO:   Detail and color add interest, authority  <ul><li>“ Jonty Fisher is a born marketer and a frustrated ...
WRITING SAMPLES:   Make’em powerful <ul><li>“ Parts of southern Sudan and northern Uganda still live in constant fear of t...
WRITING SAMPLES:   Make’em sing <ul><li>“ There are insects here, really quite a lot of bugs, creepy crawlies and multi-le...
WRITING SAMPLES:   Anecdotes work <ul><li>“ As I was waiting to pay, an American guy runs in, bicycle helmet still on his ...
WRITING SAMPLES:   Confusion fails <ul><li>“ Israelis enter the 9th Av continuing to disagree over how to deal with mounti...
ANALYSIS: BLOG STRENGTHS <ul><li>Tight, concise, rich, detailed writing </li></ul><ul><li>Good use of photos </li></ul><ul...
ANALYZING STRENGTHS:   Back up your opinion with examples  <ul><li>“ I think he has a very authentic feel to his blog. It'...
ANALYSIS: BLOG WEAKNESSES <ul><li>Long, meandering blog posts </li></ul><ul><li>No or few photos </li></ul><ul><li>Infrequ...
ANALYZING WEAKNESSES:   Examples make point; be tough; be specific <ul><li>“ Slightly racist, counts numbers of PalArabs d...
ANALYSIS STYLE:   Can be tight <ul><li>“ Slightly racist, counts numbers of PalArabs dead” </li></ul><ul><li>“ Only optimi...
ANALYSIS STYLE:   Can be detailed if…. <ul><li>“ Even though I don't know who this person is I feel like I know them becau...
ANALYSIS STYLE:   Personal perspective <ul><li>&quot;A Gringa Diary&quot; offers the reader an insider's view of a minorit...
ANALYSIS STYLE:   Can be personal <ul><li>“ I like this guy, but I disagree with him on almost everything. He's quite extr...
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Interns Blog Analysis (John Wilpers)

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Emerson interns evaluate global blogs

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Interns Blog Analysis (John Wilpers)

  1. 1. BLOG ANALYSIS The Good, the Not-So-Good and the Outstanding World’s Best Blogs Internship,Emerson College & John Wilpers Media Consulting, Oct. 2008
  2. 2. THE SIMPLE STUFF <ul><li>Spelling (mistakes make us look sloppy, amateurish) </li></ul><ul><li>Grammar (errors distract from our message) </li></ul><ul><li>Word Choice (valueless words - interesting” - are weak) </li></ul><ul><li>Non-Sentences (OK, but need to read well in context) </li></ul>Attention to detail is extremely important to convey a professional impression
  3. 3. EXAMPLES OF WHAT NOT TO DO <ul><li>“ Things concerning the (country) people and their surrounding areas. She has an exciting writing style that makes the thing she observes even better.” </li></ul><ul><li>“ His sight has great, informational content. It's a real hard look at what living in Ghana is like for a real down-to-earth regular person. He takes the simpliest things…” </li></ul><ul><li>“ Trying and make sense of political and social upheaval in (country): The unraveling of a dream, the fading of the rainbow nation.” </li></ul><ul><li>“ Very interesting take.” </li></ul><ul><li>“ The wirting style is simple and to the point.” </li></ul><ul><li>“ It's really interesting to get a peek into her faily life.” </li></ul>
  4. 4. THE BLOG’S FOCUS: Be objective or analytical; simple; straightforward <ul><li>“ Posts seem to be mainly politically based.” </li></ul><ul><li>“ This Blog is about Irish politics and public affairs.” </li></ul><ul><li>“ Tackling controversial and neglected issues many others remain quiet about.” </li></ul><ul><li>“ Thoughts on Sudan from someone who fled the war and has now returned to the country.” </li></ul><ul><li>“ Thoughts about South African politics and culture” </li></ul><ul><li>“ A personal blog commentating on politics, news, pop culture, and lifestyle topics.” </li></ul>
  5. 5. THE BLOG’S FOCUS: But detailed analyses can be good, too <ul><li>“ The author writes about the lifestyle of Chileans. He focuses on what affects the chilean people. He discusses topics like what's going in Chilean Politics to topics about the latest Chilean music and books.” </li></ul><ul><li>“ This blog puts you into the mind of a man's, letting you examine his thoughts, rants, and ideas. What he has to say though is usually significant to the Nigerian people and also to the global community, however he knows how to switch things up by throwing in some odd news or happenings.” </li></ul><ul><li>“ This blog doesn't have much of a focus...topics range from religion to sports to politics to pretty much anything that's on the author's mind. Oftem times, shows the point of view of a foreigner (Dutchman) living in Italy.” </li></ul>
  6. 6. THE BLOG’S FOCUS: The blogger’s own words are revealing <ul><li>&quot;I have written the diary of Venezuela slow descent into authoritarianism, the slow erosion of our liberties, the takeover of the country by a militry caste, the surrendering of our sould to our inner demons.” </li></ul><ul><li>&quot;This blog will be an honest depiction (for exageration or romanticisation never helps) of life in a revolution.&quot; (from: &quot;What is this?&quot; section) </li></ul>
  7. 7. THE BLOGGER’S BIO: Your words or blogger’s (not congratulatory); tight, some analysis is OK; vague is not cool <ul><li>“ Following graduation from Gezira University, I worked in Sudan for the Ministry of Health and then moved on to work for Médecins Sans Frontières (MSF).” </li></ul><ul><li>“ He says about himself that he is a muslim brother in core with Islamic values. And he likes sports!” </li></ul><ul><li>&quot;I am a Nigerian. I'm an Engineer. I love to write. I'm single. I always make sure I have a pen and a piece of paper in my pocket, just in case an idea about something to write about pops into my head. Many times, the lines come and are too over-whelming and I have to just jot them down as fast as possible.” </li></ul><ul><li>&quot;Adeolu Akinyemi is a multifaceted and multidimensional genius. He regularly combines the role of Business Leader, Social entrepreneur, Trainer, Writer, Career Coach, Direct and Network Marketer, Human Resources Expert…” </li></ul><ul><li>“ Before you ask, I don't discuss my salary, hate having arguments about politics...and if you want to know why I made Aliya, just read the blog” </li></ul>
  8. 8. THE BLOGGER’S BIO: Detail and color add interest, authority <ul><li>“ Jonty Fisher is a born marketer and a frustrated political pseudo-journo. He owns the integrated marketing agency, Traffic Integrated Marketing, as well as media company Mediaweb Online.” </li></ul><ul><li>“ He is a web producer and documentary maker. He once worked as an investigator and evidence analyst for the South African Truth & Reconciliation Commission, where he specialized in investigating a number of high profile massacres that took place in the early '90s.” </li></ul><ul><li>“ The focus of the blog is the stories of their lives together as a family and growing up in Chile with a mixed family. She talks about the simpliest things like having a werid dream to a plane crash that killed 5 little girls while they were doing gymnastics outside.” </li></ul>
  9. 9. WRITING SAMPLES: Make’em powerful <ul><li>“ Parts of southern Sudan and northern Uganda still live in constant fear of these child-abducting rebels! In southern Sudan, they are called ‘Tong Tong‘ meaning those who chop off people’s arms.” </li></ul><ul><li>“ I am sorry I haven’t posted for a while, but the security situation around Lulimbi has made it difficult to for me to travel to access the internet. Two weeks ago 3 people were killed by rebels on the road between here and Ishasha.” </li></ul><ul><li>“ It’s so easy to make friends these days, just talking rubbish about our country.&quot; </li></ul>
  10. 10. WRITING SAMPLES: Make’em sing <ul><li>“ There are insects here, really quite a lot of bugs, creepy crawlies and multi-legged beasties of different types, sizes and colours. The sheer range of ants alone is incredible; from tiny ants less than a millimetre long to great big ones of almost a centimetre. Ants the colour of Demerara sugar and jet black ants, even a few scarlet and black ants in Accra, there must be hundreds of varieties of ants.” </li></ul><ul><li>“ I am from Africa. I am from blue skies, tropical breezes, and sunshine on my back. I am from tall trees that throw great shadows. I am from monkeys in the garden and a chameleon on a bush. I am from mountains that rarely see snow, beaches with huge waves, sharks behind the shoreline.” </li></ul>
  11. 11. WRITING SAMPLES: Anecdotes work <ul><li>“ As I was waiting to pay, an American guy runs in, bicycle helmet still on his head, and asks, in English, if there’s any sliced challah available, or if the bakery has a slicing machine. A hush immediately sets in over the crowd. Who would want their challah pre-sliced? What kind of person is this? The owner, of course, said no, because who ever wants their challah pre-sliced?” </li></ul><ul><li>“ Uniforms and webbing were burnt, but no one had thought to remove the munitions from pockets, and a grenade exploded about 15 metres from where the Daily Journal’s correspondent was sitting.” </li></ul>
  12. 12. WRITING SAMPLES: Confusion fails <ul><li>“ Israelis enter the 9th Av continuing to disagree over how to deal with mounting challenges; While Oslo put paid to the Right’s dream of a Greater Land of Israel, and the Intifada destroyed the Left’s vision of utopian peace, the rockets following Disengagement (whose 3rd anniversary we mark the day after Tisha Be’Av) seriously undermine the one notion that remained, that of unilateralism.” </li></ul>
  13. 13. ANALYSIS: BLOG STRENGTHS <ul><li>Tight, concise, rich, detailed writing </li></ul><ul><li>Good use of photos </li></ul><ul><li>Strong blog roll </li></ul><ul><li>Perma-links </li></ul><ul><li>Opinion backed by facts </li></ul><ul><li>Strong comments </li></ul><ul><li>Video, audio files </li></ul><ul><li>Links within posts pointing off </li></ul><ul><li>An original voice </li></ul>
  14. 14. ANALYZING STRENGTHS: Back up your opinion with examples <ul><li>“ I think he has a very authentic feel to his blog. It's real and informative. The writing is simple and to the point. I feel like I'm there too, seeing what the people in Ghana see on a daily basis.” </li></ul><ul><li>“ Long entries. Long quotes from other sources.” </li></ul><ul><li>“ A completely anonymous author is difficult to completely trust. Grammar and spelling mistakes also dot the blog.” </li></ul><ul><li>“ The writing is very strong, and he talks about a wide range of Sudanese topics. This blog is on ALL other Sudanese blog rolls. He has a lot of people pointing to him and commenting on his posts.” </li></ul><ul><li>“ Good clear writing, witty, smart. Good layout and design. Good following.” </li></ul><ul><li>“ View of Canadian life through the eyes of an immigrant” (Why a strength?) </li></ul>
  15. 15. ANALYSIS: BLOG WEAKNESSES <ul><li>Long, meandering blog posts </li></ul><ul><li>No or few photos </li></ul><ul><li>Infrequent posting </li></ul><ul><li>Using only third-party content; no opinion or original writing </li></ul><ul><li>Living abroad? (Tough question!) </li></ul><ul><li>An outsider versus a native? </li></ul><ul><li>Overly personal (personal posts unrelated to blog topic) </li></ul>
  16. 16. ANALYZING WEAKNESSES: Examples make point; be tough; be specific <ul><li>“ Slightly racist, counts numbers of PalArabs dead” </li></ul><ul><li>“ Long entries. Long quotes from other sources.” </li></ul><ul><li>“ A completely anonymous author is difficult to completely trust. Grammar and spelling mistakes also dot the blog.” </li></ul><ul><li>“ Does not update his blog very often and sometimes only reports and does not say what he thinks on issues.” </li></ul><ul><li>“ She could use some more pictures of Chile and more video. She doesn't have an RSS feed and she's not living in Chile anymore. </li></ul><ul><li>“ Sometimes she will blog about random things like dolls, which seem weird and out-of-place.” </li></ul><ul><li>“ Since this is a reporter just working in Colombia, the blog is missing that native feel to it. It's not really an insiders point of view.” </li></ul>
  17. 17. ANALYSIS STYLE: Can be tight <ul><li>“ Slightly racist, counts numbers of PalArabs dead” </li></ul><ul><li>“ Only optimistic views of the country” </li></ul><ul><li>“ Long entries. Long quotes from other sources.” </li></ul><ul><li>“ A completely anonymous author is difficult to completely trust. Grammar and spelling mistakes also dot the blog.” </li></ul><ul><li>“ The writing is very strong, and he talks about a wide range of Sudanese topics. This blog is on ALL other Sudanese blog rolls. He has a lot of people pointing to him and commenting on his posts.” </li></ul><ul><li>“ Good clear writing, witty, smart. Good layout and design. Good following.” </li></ul><ul><li>“ He's HILARIOUS!!” </li></ul><ul><li>“ I found myself asking, &quot;What does she actually stand for?&quot; Also, there are barely any links...as a blog reader, numerous opinions is what I desire…” </li></ul>
  18. 18. ANALYSIS STYLE: Can be detailed if…. <ul><li>“ Even though I don't know who this person is I feel like I know them because of their work and the music and tv and popculture type things they suggest and recommend. This blog allows the reader to get inside the head of someone from Sudan and shows it doesn't have to be all about politics and tragedy. I really liked the post on hijabs because it wasn't religious, it was about fashion. The blog shows the humanity of Sudan through art and creation. It's fresh.” </li></ul><ul><li>“ This blog has a decent amount of pictures and clear writing. Also, the viewpoint of the Moons is unique. They are outsiders looking into the DRC. Therefore, they are surprised by the same things that the average reader would find surprising or noteworthy.” </li></ul><ul><li>“ They are missionaries, which means they may be leaving when the year is up. Also, there are several references to God and angels, which may be offputting to readers of different faiths.” </li></ul>
  19. 19. ANALYSIS STYLE: Personal perspective <ul><li>&quot;A Gringa Diary&quot; offers the reader an insider's view of a minority group trying to start a &quot;revolution&quot; in Venezuela. The accounts of anarchy and meetings in discrete areas and the danger of what it's like to (try to) create an uprising paint a picture similar to the character of Jenny in &quot;Forrest Gump.&quot; This makes for entertaining reading - the author provides pictures and captivating stories that make the reader feel part of the revolution at times.” </li></ul><ul><li>“ Everything. A link for 'Beginner's Guide to Chavez' greets amateur Venezuelan news enthusiasts in the column at the top of the page. Charts, maps, and polls - given by the bloggers to their readers! - keep the reader engaged and curious. They cater to English and Spanish - blogrolls and links in both languages align the right column. Comments are also extremely prevalent, offering the reader more points of view.” </li></ul><ul><li>“ Like a breath of fresh air. The blog is meant to be light and positive and it succeeds. The photos are great and coverage on fashion shows and flower festivals brought out a whole new element to the country.” </li></ul>
  20. 20. ANALYSIS STYLE: Can be personal <ul><li>“ I like this guy, but I disagree with him on almost everything. He's quite extreme, but he makes a convincing case…” </li></ul>

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