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College students: Why your career offices have failed you

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College career advising offices are failing their students by not preparing them for the social media world and how to use blogging, Tweeting, LinkedIn, QR codes, and other tools to advance their careers and chances of finding jobs in their chosen fields. Students need five very critical things: A compelling interactive resume WITH references; a "me" blog that serves as a digital portfolio; a "passion" blog that demonstrates to potential employers the student's skill set; an informational interview strategy and schedule; and a network of key players in the student's chose field.

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College students: Why your career offices have failed you

  1. 1. Why you areprobably in trouble
  2. 2. ... and how to get out of it
  3. 3. Why youre in trouble
  4. 4. Why youre in trouble You probably do NOT have: •
  5. 5. Why youre in trouble You probably do NOT have: • An interactive resume
  6. 6. Why youre in trouble You probably do NOT have: • An interactive resumeA "me" blog acting as a digital portfolio
  7. 7. Why youre in trouble You probably do NOT have: • An interactive resume A "me" blog acting as a digital portfolioA "passion" blog to demonstrate your skills
  8. 8. Why youre in trouble You probably do NOT have: • An interactive resume A "me" blog acting as a digital portfolioA "passion" blog to demonstrate your skillsInformational interviews already conducted
  9. 9. Why youre in trouble You probably do NOT have: • An interactive resume A "me" blog acting as a digital portfolio A "passion" blog to demonstrate your skillsInformational interviews already conductedA network of key players in your chosen field
  10. 10. Let’s take it one at a time
  11. 11. Let’s take it one at a time A typical resume •
  12. 12. Let’s take it one at a time A typical resume •
  13. 13. Let’s take it one at a time A typical resume •
  14. 14. Let’s take it one at a time
  15. 15. Let’s take it one at a time An interactive resume •
  16. 16. Let’s take it one at a time An interactive resume • ANGELA Tweet @angelabray This is a 2D tag. Use your (c) 978.821.4340 Smartphone!s BRAY http://angelabray.com barcode angelabray13@aol.com scanner! JOURNALISM/MEDIA EXPERIENCE Nightclub Marketing Intern! ! RISE Nightclub, Boston, MA! ! September 2010- present ! ! ! ! ! Write press releases, manage social media outlets, strategize marketing DJ; Host! ! ! ! Virtual Network Communications LLC, Washington D.C. " " " " " “DJ Fuse;” DJ, host FUSiON radio on Electronic stream of SerenityFM Blog Analyst! ! ! ! John Wilpers Media Consulting, Boston, MA June 2010- present " " " " " Seek quality bloggers for the CSMonitor “living green” blog collection News Editor! ! ! ! The Suffolk Journal, Boston, MA! ! June 2010- present " " " " " Assign, edit, produce news stories for Suffolk University’s award- " " " " " winning student newspaper; write for A&E and opinion Health & Beauty Expert! ! ! Bestcovery.com! ! ! ! April 2010- present " " " " " Test, rank and write “best list” reviews for health and beauty products Boston Individual Style Watch Examiner! Examiner.com ! ! ! ! April 2010- present ! ! ! ! ! Seek, profile, photograph fashionable, eye-catching Boston individuals DJ; Host! ! ! ! Suffolk Free Radio, Boston, MA! ! September 2009- present " " " " " “DJ Fuse;” DJ and host FUSiON radio, a weekly radio show featuring " " " " " house, trance, hip hop, club, and electro music; schedule guest artists Opinion Editor! ! ! ! The Suffolk Journal, Boston, MA! ! January 2010- May 2010 " " " " " Assign, edit, produce opinion stories for Suffolk University’s award- " " " " " winning student newspaper; write for A&E and news Editor-in-Chief; Web Editor! ! Fenwick 411, Peabody, MA! September 2008- May 2009 " " " " " Assign, edit, produce news, A&E, opinion, sports stories for Bishop " " " " " Fenwick’s student-run newspaper; post and " aintain online content m OTHER PROFESSIONAL EXPERIENCE Dance Motivator/Party Enhancer!! Party Excitement Entertainment, Peabody, MA April 2007- present ! ! ! ! ! Lead and teach dances, assist DJ and MC, maintain high energy Supervisor! ! ! ! Goodies Ice Cream, Danvers, MA! ! March 2006- present Office Assistant! ! ! ! Suffolk Communication & Journalism Dept., Boston, MA 9/10- 6/10 Store Model! ! ! ! Abercrombie & Fitch, Peabody, MA! November 2008- June 2010 ! ! ! ! ! Greet customers, maintain store, register, customer service, floor sets AWARDS/RECOGNITION! ! Outstanding Freshman of the Year nominee (Suffolk University)! 2010 ! ! ! ! ! Danvers Youth Volunteer of the Year! ! ! 2009 ! ! ! ! Bishop Fenwick Community Service Award! ! ! 2008 ACTIVITIES ! ! Big Sister Association of Greater Boston, Suffolk S.O.U.L.S., The Journey Leadership Program, ! ! Silver Streaks & Phillips Academy Figure Skating Clubs, The Suffolk Journal, Suffolk Free Radio SKILLS ! Wordpress, PC/Microsoft Office, Mac/iWork, InDesign, Apple djay, digital & vinyl turntables/mixers INTERESTS" Networking, reading non-fiction, DJ’ing, smiling, competitive figure skating & ice dance, blogging, " " baking, community service, traveling, energy, club music (David Guetta, Kaskade, Inna, and alike) EDUCATION! Suffolk University, Print Journalism major, Archer Fellow scholar, 3.624 GPA, intended 2013 grad. REFERENCES ! Adam Averback, Owner, Party Excitement, 978.836.9902, adam@partyexcitement.com ! ! Alex Pearlman, Ed. in Chf., The Next Great Generation, 818.292.1406, alexnpearlman@gmail.com ! ! John Wilpers, Pres., John Wilpers Media Consulting, 617.688.0137, johnwilpers@gmail.com
  17. 17. Let’s take it one at a time An interactive resume • ANGELA Tweet @angelabray This is a 2D tag. Use your (c) 978.821.4340 Smartphone!s BRAY http://angelabray.com barcode angelabray13@aol.com scanner! JOURNALISM/MEDIA EXPERIENCE Nightclub Marketing Intern! ! RISE Nightclub, Boston, MA! ! September 2010- present ! ! ! ! ! Write press releases, manage social media outlets, strategize marketing DJ; Host! ! ! ! Virtual Network Communications LLC, Washington D.C. " " " " " “DJ Fuse;” DJ, host FUSiON radio on Electronic stream of SerenityFM Blog Analyst! ! ! ! John Wilpers Media Consulting, Boston, MA June 2010- present " " " " " Seek quality bloggers for the CSMonitor “living green” blog collection News Editor! ! ! ! The Suffolk Journal, Boston, MA! ! June 2010- present " " " " " Assign, edit, produce news stories for Suffolk University’s award- " " " " " winning student newspaper; write for A&E and opinion Health & Beauty Expert! ! ! Bestcovery.com! ! ! ! April 2010- present " " " " " Test, rank and write “best list” reviews for health and beauty products Boston Individual Style Watch Examiner! Examiner.com ! ! ! ! April 2010- present ! ! ! ! ! Seek, profile, photograph fashionable, eye-catching Boston individuals DJ; Host! ! ! ! Suffolk Free Radio, Boston, MA! ! September 2009- present " " " " " “DJ Fuse;” DJ and host FUSiON radio, a weekly radio show featuring " " " " " house, trance, hip hop, club, and electro music; schedule guest artists Opinion Editor! ! ! ! The Suffolk Journal, Boston, MA! ! January 2010- May 2010 " " " " " Assign, edit, produce opinion stories for Suffolk University’s award- " " " " " winning student newspaper; write for A&E and news Editor-in-Chief; Web Editor! ! Fenwick 411, Peabody, MA! September 2008- May 2009 " " " " " Assign, edit, produce news, A&E, opinion, sports stories for Bishop " " " " " Fenwick’s student-run newspaper; post and " aintain online content m OTHER PROFESSIONAL EXPERIENCE Dance Motivator/Party Enhancer!! Party Excitement Entertainment, Peabody, MA April 2007- present ! ! ! ! ! Lead and teach dances, assist DJ and MC, maintain high energy Supervisor! ! ! ! Goodies Ice Cream, Danvers, MA! ! March 2006- present Office Assistant! ! ! ! Suffolk Communication & Journalism Dept., Boston, MA 9/10- 6/10 Store Model! ! ! ! Abercrombie & Fitch, Peabody, MA! November 2008- June 2010 ! ! ! ! ! Greet customers, maintain store, register, customer service, floor sets AWARDS/RECOGNITION! ! Outstanding Freshman of the Year nominee (Suffolk University)! 2010 ! ! ! ! ! Danvers Youth Volunteer of the Year! ! ! 2009 ! ! ! ! Bishop Fenwick Community Service Award! ! ! 2008 ACTIVITIES ! ! Big Sister Association of Greater Boston, Suffolk S.O.U.L.S., The Journey Leadership Program, ! ! Silver Streaks & Phillips Academy Figure Skating Clubs, The Suffolk Journal, Suffolk Free Radio SKILLS ! Wordpress, PC/Microsoft Office, Mac/iWork, InDesign, Apple djay, digital & vinyl turntables/mixers INTERESTS" Networking, reading non-fiction, DJ’ing, smiling, competitive figure skating & ice dance, blogging, " " baking, community service, traveling, energy, club music (David Guetta, Kaskade, Inna, and alike) EDUCATION! Suffolk University, Print Journalism major, Archer Fellow scholar, 3.624 GPA, intended 2013 grad. REFERENCES ! Adam Averback, Owner, Party Excitement, 978.836.9902, adam@partyexcitement.com ! ! Alex Pearlman, Ed. in Chf., The Next Great Generation, 818.292.1406, alexnpearlman@gmail.com ! ! John Wilpers, Pres., John Wilpers Media Consulting, 617.688.0137, johnwilpers@gmail.com
  18. 18. Let’s take it one at a time
  19. 19. Let’s take it one at a time A “Me” Blog •
  20. 20. Let’s take it one at a time A “Me” Blog •
  21. 21. Let’s take it one at a time A “Me” Blog • Sae Young Cho http://www.saeyoungcho.com/
  22. 22. Let’s take it one at a time
  23. 23. Let’s take it one at a time A “Me” Blog •
  24. 24. Let’s take it one at a time A “Me” Blog •
  25. 25. Let’s take it one at a time A “Me” Blog • Korsha Wilson: http://www.wix.com/korsha_wilson/korsha-wilson
  26. 26. Let’s take it one at a time
  27. 27. Let’s take it one at a time A “Me” Blog •
  28. 28. Let’s take it one at a time A “Me” Blog •
  29. 29. Let’s take it one at a time A “Me” Blog • Victoria Jones http://www.wix.com/victoriaemilyjones/2011
  30. 30. Let’s take it one at a time
  31. 31. Let’s take it one at a time A “Passion” Blog •
  32. 32. Let’s take it one at a time A “Passion” Blog •
  33. 33. Let’s take it one at a time A “Passion” Blog • Kim Douglas New Media: http://kimdouglasnewmedia.com/
  34. 34. Let’s take it one at a time
  35. 35. Let’s take it one at a time A “Passion” Blog •
  36. 36. Let’s take it one at a time A “Passion” Blog •
  37. 37. Let’s take it one at a time A “Passion” Blog • Play the Previews (Michaela Zanella) http://playthepreviews.wordpress.com
  38. 38. Let’s take it one at a time
  39. 39. Let’s take it one at a time A “Passion” Blog •
  40. 40. Let’s take it one at a time A “Passion” Blog •
  41. 41. Let’s take it one at a time A “Passion” Blog • The Disaster Lexicon/Alec Washburn http://disasterlexicon.wordpress.com/
  42. 42. Let’s take it one at a time
  43. 43. Let’s take it one at a time Informational interviews already conducted •
  44. 44. Let’s take it one at a time Informational interviews already conducted •
  45. 45. Let’s take it one at a time
  46. 46. Let’s take it one at a time A network of key players in your chosen field
  47. 47. Let’s take it one at a time A network of key players in your chosen field
  48. 48. Let’s take it one at a time A network of key players in your chosen field
  49. 49. Does it work?
  50. 50. Does it work?My internship “graduates” are:
  51. 51. Does it work? My internship “graduates” are:The editor-in-chief of The Next Great Generation
  52. 52. Does it work? My internship “graduates” are: The editor-in-chief of The Next Great GenerationTraveling world as asst. prod. of Ghost Hunters Int’l
  53. 53. Does it work? My internship “graduates” are: The editor-in-chief of The Next Great GenerationTraveling world as asst. prod. of Ghost Hunters Int’l Reporters with Patch
  54. 54. Does it work? My internship “graduates” are: The editor-in-chief of The Next Great GenerationTraveling world as asst. prod. of Ghost Hunters Int’l Reporters with Patch Editor-in-chief of weekly online/print paper
  55. 55. Does it work? My internship “graduates” are: The editor-in-chief of The Next Great GenerationTraveling world as asst. prod. of Ghost Hunters Int’l Reporters with Patch Editor-in-chief of weekly online/print paper Paid intern at HubSpot (one of 200 applicants)
  56. 56. Does it work? My internship “graduates” are: The editor-in-chief of The Next Great GenerationTraveling world as asst. prod. of Ghost Hunters Int’l Reporters with Patch Editor-in-chief of weekly online/print paper Paid intern at HubSpot (one of 200 applicants) Producer at NPR in Washington
  57. 57. Does it work? My internship “graduates” are: The editor-in-chief of The Next Great GenerationTraveling world as asst. prod. of Ghost Hunters Int’l Reporters with Patch Editor-in-chief of weekly online/print paper Paid intern at HubSpot (one of 200 applicants) Producer at NPR in Washington Web Producer at NECN
  58. 58. Does it work? My internship “graduates” are: The editor-in-chief of The Next Great GenerationTraveling world as asst. prod. of Ghost Hunters Int’l Reporters with Patch Editor-in-chief of weekly online/print paper Paid intern at HubSpot (one of 200 applicants) Producer at NPR in Washington Web Producer at NECN Writer/Photographer, Shanghai Daily News
  59. 59. Does it work? My internship “graduates” are: The editor-in-chief of The Next Great GenerationTraveling world as asst. prod. of Ghost Hunters Int’l Reporters with Patch Editor-in-chief of weekly online/print paper Paid intern at HubSpot (one of 200 applicants) Producer at NPR in Washington Web Producer at NECN Writer/Photographer, Shanghai Daily News Inbound marketing producer, NYC marketing co.
  60. 60. Does it work? My internship “graduates” are: The editor-in-chief of The Next Great GenerationTraveling world as asst. prod. of Ghost Hunters Int’l Reporters with Patch Editor-in-chief of weekly online/print paper Paid intern at HubSpot (one of 200 applicants) Producer at NPR in Washington Web Producer at NECN Writer/Photographer, Shanghai Daily News Inbound marketing producer, NYC marketing co.Asst. to director, Los Angeles music video company
  61. 61. Does it work? My internship “graduates” are: The editor-in-chief of The Next Great GenerationTraveling world as asst. prod. of Ghost Hunters Int’l Reporters with Patch Editor-in-chief of weekly online/print paper Paid intern at HubSpot (one of 200 applicants) Producer at NPR in Washington Web Producer at NECN Writer/Photographer, Shanghai Daily News Inbound marketing producer, NYC marketing co.Asst. to director, Los Angeles music video company Head of social media, Tommy Doyles Pubs
  62. 62. Does it work? My internship “graduates” are: The editor-in-chief of The Next Great Generation Traveling world as asst. prod. of Ghost Hunters Int’l Reporters with Patch Editor-in-chief of weekly online/print paper Paid intern at HubSpot (one of 200 applicants) Producer at NPR in Washington Web Producer at NECN Writer/Photographer, Shanghai Daily News Inbound marketing producer, NYC marketing co. Asst. to director, Los Angeles music video company Head of social media, Tommy Doyles PubsWinners of two paid internships, Boston marketing co.
  63. 63. How to get out of trouble
  64. 64. How to get out of trouble Start educating yourself
  65. 65. How to get out of trouble Start educating yourself NOW
  66. 66. How to get out of trouble Start educating yourself NOW An interactive resume
  67. 67. How to get out of trouble Start educating yourself NOW An interactive resume A "me" blog acting as a digital portfolio
  68. 68. How to get out of trouble Start educating yourself NOW An interactive resume A "me" blog acting as a digital portfolioA "passion" blog to demonstrate your skills
  69. 69. How to get out of trouble Start educating yourself NOW An interactive resume A "me" blog acting as a digital portfolioA "passion" blog to demonstrate your skillsInformational interviews already conducted
  70. 70. How to get out of trouble Start educating yourself NOW An interactive resume A "me" blog acting as a digital portfolio A "passion" blog to demonstrate your skillsInformational interviews already conductedA network of key players in your chosen field
  71. 71. How to get out of trouble Start educating yourself NOW An interactive resume A "me" blog acting as a digital portfolio A "passion" blog to demonstrate your skillsInformational interviews already conductedA network of key players in your chosen field ... and take my internship!

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