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Webbdagarna google analytics v2.5-

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This is a 15 minute presentation I made at 'Webbdagarna' in Stockholm in March 2013. Feel free to contact me if you have any questions!

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Webbdagarna google analytics v2.5-

  1. 1. Is your data sick? 3 ways to health check your Google Analytics John Wedderburn Search Integrationwww.search-integration.se 2013-03-13 1
  2. 2. 10th April 2013www.search-integration.se 2013-03-13 10th April 2013 2
  3. 3. www.search-integration.se 2013-03-13 3
  4. 4. Health Check #1 - Are you tracking your sources of visitors properly? - self-referralswww.search-integration.se 2013-03-13 4
  5. 5. www.search-integration.se 2013-03-13 5
  6. 6. www.search-integration.se 2013-03-13 6
  7. 7. www.search-integration.se 2013-03-13 7
  8. 8. myawesomesite.com shopping.myawesomesite.com Same Google Analytics tracking codewww.search-integration.se 2013-03-13 8
  9. 9. framesite.com myawesomesite.com Same Google Analytics tracking codewww.search-integration.se 2013-03-13 9
  10. 10. myawesomesite.com shopping.myawesomesite.comwww.search-integration.se 2013-03-13 10
  11. 11. • Deploy the correct code to enable cookies to be transferred • Ensure that 3rd party suppliers can deploy the code you need • Test it, and test it againwww.search-integration.se 2013-03-13 11
  12. 12. www.search-integration.se 2013-03-13 12
  13. 13. - Check that code is deployed on all pages of your sitewww.search-integration.se 2013-03-13 13
  14. 14. Health Check #2 - Are you considering the impact of (not provided)?www.search-integration.se 2013-03-13 14
  15. 15. www.search-integration.se 2013-03-13 15
  16. 16. www.search-integration.se 2013-03-13 16
  17. 17. Health Check #3 - Do you really know who your visitors are?www.search-integration.se 2013-03-13 17
  18. 18. www.search-integration.se 2013-03-13 18
  19. 19. www.search-integration.se 2013-03-13 19
  20. 20. www.search-integration.se 2013-03-13 20
  21. 21. www.search-integration.se 2013-03-13 21
  22. 22. www.search-integration.se 2013-03-13 22
  23. 23. Health Check #4 - Do you know why your website exists?www.search-integration.se 2013-03-13 23
  24. 24. www.search-integration.se 2013-03-13 24
  25. 25. www.search-integration.se 2013-03-13 25
  26. 26. www.search-integration.se 2013-03-13 26
  27. 27. www.search-integration.se 2013-03-13 27
  28. 28. Prevention, rather than cure….www.search-integration.se 2013-03-13 28
  29. 29. ?www.search-integration.se 2013-03-13 29
  30. 30. • Use intelligence events and alerts • Stay on top of any changes to your website • Filter our your own visits, developer visits etc • Have back-up and test profileswww.search-integration.se 2013-03-13 30
  31. 31. - Spend time with your data @johnwedderburn Search-integration.sewww.search-integration.se 2013-03-13 31

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