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Is your data sick? 3 ways to health check your Google Analytics John Wedderburn Search Integrationwww.search-integration.se 2013-03-13 1

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10th April 2013www.search-integration.se 2013-03-13 10th April 2013 2

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Health Check #1 - Are you tracking your sources of visitors properly? - self-referralswww.search-integration.se 2013-03-13 4

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myawesomesite.com shopping.myawesomesite.com Same Google Analytics tracking codewww.search-integration.se 2013-03-13 8

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framesite.com myawesomesite.com Same Google Analytics tracking codewww.search-integration.se 2013-03-13 9

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myawesomesite.com shopping.myawesomesite.comwww.search-integration.se 2013-03-13 10

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• Deploy the correct code to enable cookies to be transferred • Ensure that 3rd party suppliers can deploy the code you need • Test it, and test it againwww.search-integration.se 2013-03-13 11

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- Check that code is deployed on all pages of your sitewww.search-integration.se 2013-03-13 13

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Health Check #2 - Are you considering the impact of (not provided)?www.search-integration.se 2013-03-13 14

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Health Check #3 - Do you really know who your visitors are?www.search-integration.se 2013-03-13 17

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Health Check #4 - Do you know why your website exists?www.search-integration.se 2013-03-13 23

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Prevention, rather than cure….www.search-integration.se 2013-03-13 28

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• Use intelligence events and alerts • Stay on top of any changes to your website • Filter our your own visits, developer visits etc • Have back-up and test profileswww.search-integration.se 2013-03-13 30

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- Spend time with your data @johnwedderburn Search-integration.sewww.search-integration.se 2013-03-13 31