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Presentation of news - Malmö University


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This is a review I did of the news from my employer, Malmö University. It was part of a meeting where the aim was to have some fast movement on improving our news production. Note that we avoided discussing brand too much. A lot of the data is segmented, so may not be absolute visits - contact me if you want to know more. And another thing the infographics were created using Many Eyes, a sweet free tool from IBM.

Published in: Education, Technology
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Presentation of news - Malmö University

  1. 1. English web network<br />Theme: NEWs<br />29th September<br />
  2. 2. Agenda<br /><ul><li>Introductiontonetwork, members and today’stheme
  3. 3. Whyarewe online? </li></ul> 10 minutebrain-storm<br /> 5 minute wrap up<br /><ul><li>Overviewofsuccessofnews from Mah on the web
  4. 4. Howcanwemoreeffectivelypublishnews?</li></ul> 15 minutebrain-storm<br /> 15 wrap up<br /><ul><li>Changes to the navigation; work by Coast Digital
  5. 5. Other business, next meeting date and theme</li></li></ul><li>Whyarewe online?<br />10 Minutes<br /> - Whoare the targetgroupsofouractivities?<br />- What kind of information do theyneed?<br />- Whattypeof ’news’ articlewouldthey read?<br />
  6. 6. News on<br />Overviewof the successofnews, in English, on the web in the last 12 months<br />Not looking at offlinehere…<br />
  7. 7. 4 of 5 Faculties/schoolshave no news on theirhomepage<br /><ul><li>Only Culture and Society has news on theirhomepage
  8. 8. News is on the English home page for a maximum of a fewweeks</li></li></ul><li>Visits to web pages in the last 12 months, by everyone….<br />
  9. 9. Visits to web pages in the last 12 months, by international visitors<br />
  10. 10. News Channels<br /><ul><li>Web</li></ul>- Ourwebsite<br /> - Sites associatedwithus (partner universitiesetc)<br />- Social media channelswemanage<br /> - Facebook<br /> - Twitter<br /> - Blogs<br /><ul><li>Newsletters
  11. 11. Expert Answer (offline and online)
  12. 12. Student learningtools</li></ul>- It’s Learning<br />- ComDev Portal<br />Whatelse? Wherecanwepublish?<br />
  13. 13. An averagenewsarticlewillreceiveabout 125 views<br /><ul><li>Wepublishedapproximately 130 English newsitems in the last 12 months
  14. 14. Wehave new opportunities for contentproduction: - New information officers - In-house translation services</li></li></ul><li><ul><li>In 2011, wehavepublished 64 newsstories on epiwebpages
  15. 15. In 2010, wepublished 30</li></ul>In both 2011 and 2010 wepublishedalmostnothing in June and July.<br />
  16. 16. English newswasviewedapproximately 18 000 times<br />….and wasviewedapproximately 8 000 times from peopleoutsideof Sweden….<br /><ul><li>The successofnews in being ’sticky’ is varied</li></li></ul><li>Viewsofnews by internationalvisitors in the last 12 months<br />
  17. 17. Visits tonews pages comparedtovisits to English homepage byinternational visitors<br />
  18. 18. Most read newsstories in the last 12 months<br />Costof international education at Malmö University announced<br />Applyto Malmö University – Someprogrammes and courses still open<br />Swedish migration board under fireagain<br />Scholarships for non-European Students<br />Doctoraldegrees in Educational Sciences<br />Do youwanttowork or studyabroad?<br />
  19. 19. Typesofnews, and the numberofviewsthey<br />generated. <br />14 articles<br />30 articles<br />53 articles<br />21 articles<br />
  20. 20. <ul><li>A characteristicof the most read newsis thattheywerepublished on socialmedia platforms
  21. 21. Only 42 newsitemsreceivedany visitsfrom social media platforms</li></li></ul><li>Searchvisibility<br /><ul><li>Ournews is indexed by Google</li></ul> - Choosing the right keywordswill, and does, have animpact<br /><ul><li>Most ofournewsstoriescontinuetoreceive a few visits from Google, aftertheydisappear from the home pages
  22. 22. The majorityofvisitorswho read news do so afterlanding on a non-news page
  23. 23. News pages are a source of new visitorsto the website</li></li></ul><li>Howcanwemoreeffectivelypublishnews?<br /><ul><li>15 mins</li></ul>Whatcanwe do to get moreviewsofournews?<br />Howcanwe make ournewsmorecompelling?<br />What kinds ofcontentshouldwepublish?<br /> - Otherthan text<br /> - Whichsubjects?<br />Whereshouldwepublish?<br />