Gpj whatis xd_v4

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What is Experience Design for the GPJ Event Marketer Student Experience Design Challenge

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Gpj whatis xd_v4

  1. 1. WHAT ISEXPERIENCEDESIGN?
  2. 2. Experience Design is theWHAT IS discipline of creating devotion to a brandEXPERIENCE through authenticallyDESIGN? designed interactions that trigger an emotional connection between brand and the individual.
  3. 3. When done right,WHAT Experience Design creates long term brandEXPERIENCE affinity at a much deeperDESIGN and more meaningfulDELIVERS? level than any other marketing approach.
  4. 4. WHY AREMARKETERSEMBRACINGEXPERIENCEDESIGN?
  5. 5. brand overmarketers 79% of cmo’s feel unprepared to 75% of cmo’s plan to increase manage the impact of key the use of technology via:are speaking to their changes in the market placecustomers in a socialcompletely differentway... IBM CMO STUDY 2012passiv mobilee: appstv+print umer cons m ove th e active: content physical engagement managementthe rules of game have changed customer analyticstop 5 areas of unpreparedness data social growth of channel and shifting consumer financial constraints crm explosion media devise choices demographics
  6. 6. WHAT ARETHE RULES?
  7. 7. GPJ’S FOUR FILTERS OF EXPERIENCE DESIGN
  8. 8. HOW DO YOUENGAGEAUDIENCES?
  9. 9. ATTENDEE JOURNEY PRE-EVENT ONSITE POST-EVENT- CAPTURE ATTENTION - ENCOURAGE PARTICIPATION - CONTINUE THE CONVERSATION- CREATE BUZZ AND EXCITEMENT - ENTERTAIN AND INFORM - MOTIVATE ACTION- DRIVE ATTENDANCE - MAKE AN EMOTIONAL CONNECTION - SPREAD THE WORD- PROMOTE SHARING - ELICIT SHARING - EVANGELIZE THE BRAND
  10. 10. Contact: Patrick Gorman, Red 7 Mediapgorman@red7media.com. 203-899-8446

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